Top 20 Christmas Marketing Ideas For Small Businesses 2024

The best Christmas marketing ideas bring joy equally to shoppers and merchants upon implementation. In the spirit of Christmas, everybody gets a gift.
For eCommerce and WooCommerce store owners, Christmas is the time to sleigh the market. (Pun intended)

Essentially, the whole festive season is a money-mining competition for businesses. Of the holiday months, November to December records the highest sales. If that doesn’t motivate you to think of Christmas marketing ideas, I don’t know what will.

But before you make it rain money, you need to formulate the eCommerce Christmas strategy for 2024 with appropriate market research.

Top 20 Christmas Marketing Ideas Checklist

You need Christmas marketing ideas that work for the best holiday season sales. Keep reading for Seasonal ideas to pump up your B2B Christmas marketing campaign and strategies to steam up the same festive sale fever even after it is over!

Christmas Website And Design Optimization

This is the time to transform your website into a Christmas eCommerce wonderland with holiday-themed gift-price filters, holiday-themed designs, and customized Christmas promotion packaging. This enhances the customer’s experience and adds to the overall holiday shopping journey.

1. Dress Up Your Store With Christmas Website Design Ideas

A dose of holiday cheer is not only for us humans. It’s for your WooCommerce stores too. Attract more customers with the ‘Merry Christmas’ vibe flowing out from your store. Justify your Christmas marketing ideas from the beginning with a Christmas landing page and blog design.

• Holiday Shopping Themes For Homepages

There are many Christmas themes for retail stores, but when it comes to eCommerce stores, landing pages are all you have. They make the first impression on your customer. The immediate realization of the customer should be their consent to lock their purchase from your store. Grabbing customer attention should be the first goal of your Christmas marketing campaigns. Switch to a Christmassy hero image. You may find yours for free from Freepik or Pixabay and use Canva for editing.

A Christmas slider is a small perfect way to decorate your website this Christmas. Change your website background, and try mixing and matching noticeable patterns & templates that go with your color scheme.

Another interesting Christmas eCommerce marketing idea is to Christmasify your company’s logo. Let’s take Google’s example – 

Google does this for almost all important festivals, and this is amongst one of the best Christmas promotion ideas.  Switch to a Christmassy hero image. You may find yours for free from Freepik or Pixabay and use Canva for editing. A Christmas eCommerce slider is a small perfect way to decorate your website this Christmas.

• Display Your Christmas Offers

Your eCommerce Christmas offers should be clear and catchy. Including offers on your homepage is a smart move. The first instance that catches user attention should be your special Christmas theme offers. The major and most promising Christmas offers. You are also advised to make a dedicated Christmas eCommerce offer page. This helps you inform your customers of all the upcoming and running offers in one place.

Additionally, for your website in our bag of best Christmas marketing ideas, you can introduce Real-time sales notifications, Pop-ups, Push notifications, and Discount Strip.

2. Add A Gift Price Filter

The holiday season is the season when individuals like spreading joy in the form of gift cards or buying different items for each of their family members, and close and distant friends.

But with this comes budget restraints. As an eCommerce shop owner, you also understand this issue and capitalize on this. How? By introducing a gift price filter over your online store.

This tool helps to directly segment your market, so customers are successful and satisfied, this further motivates the customers to continue their Christmas shopping as the budget is taken care of by their favorite online stores.

A dedicated section on your eCommerce website for individuals who want to stay on budget, but also buy gifts this festive season. By doing this you are not only solving their problem but making tons of profits by doing so.

3. Customize & Create Christmas Packaging

On Christmas, the packaging is everything when it comes to physical goods. It is a great Christmas marketing idea to sell products in a Christmas-themed wrap.

Creating packaging that defines your brand message clearly will help you to gain customer trust and convince them to buy your product.

And for eCommerce marketers packaging is equivalent to:

• Commitment to Quality
• Safety
• Free & timely delivery
• Sound Christmas Marketing strategy

It’s essential in eCommerce because you can’t rely on personal interactions to generate a positive brand image.

SEO And Content Strategies

Boosting your brand’s visibility over SERP is extremely crucial, especially during the festive or holiday season. Marketers can utilize search engines this holiday season with the perfect mix of holiday and Christmas keywords, festive newsletters, and engaging content curation to attract and retain shoppers coming to your website.

4. Holiday Keywords + Christmas Keywords = Get On Top SERP Results

People have already started searching for terms like ‘Christmas sale online shopping’. You can’t afford to waste time as online shoppers have already started their Christmas shopping. If you are looking for best Christmas marketing ideas to boost your sales this year too, keywords play an important role.

It’s your job to prepare a list of customers and find out what products they are looking for, their interests, and the keywords they are using to search. There is a list of SEO tools that can help you out.

For example, Ahrefs, Uber Suggest, Semrush, Keywords Everywhere, etc.

5. Christmas Content Marketing Ideas

Why are marketers more devoted to content?

We call content the king because it has the power to change others’ perspectives towards your business. Through Christmas sale content, you can build and enhance your brand image. You need content for each platform. Whether it’s email, social media, products, or anything you need content for all.

Content requirements to implement the Christmas eCommerce sale ideas-

• Prepare A List Of Christmas Content Types:
  • Christmas infographic
  • Blogs
  • Articles
  • Christmas video content
  • Short customer success stories
  • Gift guides
• Platforms You Need To Create Content For:
  • Social media
  • Website
  • Email marketing

It’s always good to keep track of the previous year’s conversions and the weak points of last year’s Christmas marketing ideas. This will help you overcome the obstacles that occurred last year.

Moreover, you can use tools like Google Analytics to measure the performance of your content and take helpful measures accordingly. Here is a step-by-step illustration of how to track your content performance in Google Analytics.

6. Christmas Marketing Newsletter

If you don’t regularly send out newsletters, no worries. You can easily add newsletters to your list of implementable Christmas marketing ideas.

You can create one only for the holiday season. Greeting customers with a well-designed e-card filled with kind wishes is a great way to remind them of you. Make sure to Include special Christmas giveaways, offers, and contests.

Keep it short & simple, Mobile optimize and include your Christmas theme logo, Send out gift cards, and Promote your limited edition products

These simple tricks directly drive customers to your store, encourage buyers to take part in your store activities, and spread happiness for sure.

Here are the Best Email Marketing Subject Lines Example

• ‘Tis the season to be marvelous and mischievous — THE BRITISH LIBRARY.
• Need it by Christmas? 50% OFF 2-day shipping — Cosentino Winery Napa Valley.
• Thinkin’ About Christmas Gifts?? — JD.
• Last-minute gifts to save Christmas — WIRED Gadget Lab.
• 16 Cozy One-Pot Recipes Just Like Grandma Used to Make — EatingWell.
• All I want for Christmas is Growth. — GrowthHackers.

When Should You Send Christmas Emails?
You can divide the Christmas email campaign into 3 periods pre-Christmas, one week before Christmas, Christmas, one day before after, and post-Christmas, weeks after Christmas. But when is the best time to send out these Christmas eCommerce newsletters? Let’s find out…

Choose wisely and determine when you want to send emails depending on your business and preparation type. Christmas shopping week is one of the biggest opportunities that can skyrocket the eCommerce sales rates of businesses. Retarget your existing customers to increase your customer retention rate and profit.

Marketing And Christmas Promotions

Plan and Execute powerful Christmas promotional activities across different social media platforms, video platforms, and PPC advertisement solutions to ensure that your WooCommerce store stays top of mind for Christmas eCommerce shoppers

7. Crown Your Festivities With Christmas Campaign Ideas

We all understand the power of email marketing and the need to include it in our Christmas marketing campaign. Several Christmas campaign ideas are running in the market currently.

If you have any doubts regarding emails refer to Strategies To Collect Leads And Boost Your Sales through Email Marketing. So what should be your task this Christmas? You need to… Prepare Your Christmas Email Campaign Workflow!

This holiday season ensure your email campaign is prepared one month before you begin the Christmas eCommerce sale. You Prepare christmas emails like New customers welcome emails, Feature email of products, Christmas Feedback emails, and Blog subscription emails

• Create A Checklist Of Users To Whom You Need To Send Emails

Before sending Christmas emails, you need to perform customer segmentation. Broadly, the audience is divided into three parts: Lapsed customers, Loyal customers, and New business leads. You need to prepare Christmas email content for each customer phase to boost your Christmas eCommerce sales.

• Make to Send Emails At The Right Time

You need to figure out the right time for sending your emails that increase conversion rates for the type of business you have. Determine the emails to pre-send or post-send.Note: Ideally, you must prepare all email content a week before the Christmas sale to avoid the last-minute rush.

8. Social Media Christmas Campaign

Social media user numbers have continued to grow over the past 12 months too, with 173 million new users joining social media since this time last year.

That equates to annualized growth of 3.7 percent, at an average rate of 5.5 new users every single second.

The marketers aren’t investing because the number of social media users is increasing. But because they are more likely to gain identity, sales, and branding from it.

I think I’ve thoroughly explained the importance of incorporating social media into your Christmas marketing ideas. Now, let’s learn the ways to do social media marketing to boost Christmas eCommerce sales.

• Give Your Social Media Profile A Christmas Feel

Christmas is incomplete without these social media Christmas marketing ideas for small businesses. Explore all social media channels to promote your Christmas campaigns.

To give your social profile a Christmas feel and look, you need to perform a few key actions. First, change the cover image and display the profile to match the Christmas holiday spirit. Next, include Christmas offers in your social postings to attract attention.

It’s also beneficial to ask loyal users to repost and retweet your content, expanding your reach. Additionally, consider offering rewards for social sharing, which can further encourage engagement and increase visibility during the festive season.

Through social media channels, you are reaching out to a wide audience. Including offers, discounts, and rewards in your social media postings will chalk up your Christmas marketing campaigns, bringing more potential customers for your products.

• Use Christmas Hashtags

For greater exposure and Christmas promotion ideas, you cannot ignore hashtags. Some of the Christmas hashtags that you simply can’t ignore in your social postings include:

#christmasmood, #christmasjoy, #christmasday, #christmaseve, #christmasparty, #christmasgifts, #santaclaus, #christmascheer, #christmastime, #christmastree, #christmas2024, #christmas, #christmasdecor, #christmascookies, #christmaslight, #christmassy, #christmasspirit, #christmascountdown, #christmasvibes, #christmasshopping, #christmassale.

You can easily get the popular hashtag tools from the social platform you use for your business, for instance, RiteTag.

• Connect To Gain Customers’ Loyalty

Get more loyal customers this Christmas season by maintaining the engagement level with your customers. Stay connected with your previous as well as new customers.

9. Videos For Christmas Marketing

Online videos are one of the most popular internet activities worldwide. During the first quarter of 2024, around 92 percent of internet users worldwide watched online videos every month.

68 % of shoppers visit YouTube via mobile phones to determine & verify their purchases. (YouTube shopping decision statistics) According to the Video Marketing Statistics,
Now the question arises, What type of videos should you include this holiday season? A few Christmas video marketing ideas and tips:

• Product-based videos
• Holiday greeting E-card
• Teamwork decorative videos
• Create short and engaging videos
• Sale Promotion Video
• Fun full team videos
• Packaging videos
• DIY videos
• Product Review Videos
• How to use our product for Christmas?
• Parody Video
• Personalized and Customized
• Review the last year
• Charity Video

You can use free video editing software like Flimora, Openshot, etc., to create attractive videos. You can share videos with your customers through emails and on all Social media platforms.

10. Christmas PPC Ad Campaign

The next of all other best Christmas marketing ideas for small businesses is Christmas shopping ads. Welcome to the world of Google AdWords, where the majority of traffic to your website comes from rankings, keyword placement, Pay-per-click (PPC), and online ads. Adding PPC Ad campaigns to your Christmas eCommerce ideas is a fast and efficacious way to rise above your competitors online.

Running PPC and other ad campaigns on both Google and social media is vital for online marketers to expand their revenue. But you’ll be left behind during Christmas if you are not using the correct keywords and bids accordingly.

Therefore, firstly I might suggest starting with keyword research to perceive the foremost applicable terms for your business activity and then optimize your content to incorporate these keywords. This may also increase your chances of appearing on the first page in Google’s SERPs. It means by applying Christmas marketing advertising ideas and advertising on these keywords at the proper time, you can get your advertisements in front of relevant customers before the value skyrockets.

Moreover, it gives you a measurable ROI (return on investment) that can help you calculate the benefits of running Christmas marketing campaigns.

11. Promote On Black Friday And Cyber Monday

Promote Cyber Monday and Black Friday and start the Christmas shopping season. Online store owners should realize the importance of these two big events. Consider black Friday and Cyber Monday to be your Christmas eCommerce marketing friends. 

Did you know that Black Friday shoppers spend $430 on average?

Half of the festive shopping is done during these two events, because of the sale that almost all online and offline stores offer crazy deals. In the grand arena of eCommerce, winning the Black Friday and Cyber Monday showdown or the BFCM Sale demands more than just luck.

Refer to this infographic to understand the different strategies that you can incorporate to make the most of these events.

12. Extend Your Online Sale To Boost Revenue

OK, the Christmas sale has come to an end. You have gained a good amount of revenue during the Christmas sale. But what about gaining more ROI? As an eCommerce marketer, you have to make continuous efforts for your store. Therefore, always create unique plans and ideas to spark your store.

Hence, this year give your audience Christmas gifts by extending your Christmas sale. Inform your audience on every platform that you are extending your Christmas eCommerce sale.

13. Prepare Your Christmas Promotional Ideas

Promotional strategies are one of the most effective or valuable tools for spreading knowledge about new products and services.

Here are some promotional Christmas marketing ideas for small businesses:

• Provide 24/7 Support During the Holidays:

You will receive soaring traffic on your site. Along with sky-scraping traffic and conversion, you will also receive multiple customer inquiries. Your customer support system should help users on-site and via various social media channels like Facebook, Twitter, live chat, and emails. Remember, it’s the festive season, and you simply cannot ignore your potential customers’ queries.

• Offer Free Shipping:

Giving free shipping will give your customers a sense of joy and relief. Last-minute shoppers are eager to purchase from you to receive the product before the big day for free! 66% of consumers expect free shipping on every purchase. Free shipping for Christmas increases the chances of conversion. Get the edge over your competitors with free shipping. It serves as a minor yet essential Christmas promotion idea.

• Easy Return Policy:

Well, it’s the festive season and you cannot depend solely on your Christmas sale ideas. You should keep improving other factors for sale. Offer your customers an easy return policy. However, online retailers who do not offer a return policy may face losses, as 63% of shoppers are not likely to buy from retailers whose return policy is not flexible.

Therefore, be optimistic about handling return requests with a smile and experience the jump in this Christmas marketing season.

Provide your customers with multiple payment gateways to return and refund via the easy process. We have a perfect resource for you, this plugin will make your return, refund, and exchange process a cakewalk.

This plugin provides you with an easy refund, exchange, and cancel request interface for the purchased product to customers. It is like a plus point for your store, which will call more customers and target traffic for the occasion. So, easy return and exchange is also an essential Christmas marketing idea.

Sales Strategies & Deals

This Christmas do you want to drive conversions with irresistible Christmas deals, countdown timers, gift bundles, and added-value offers that will engage your shoppers and make your store the go-to destination? Marketers can do this and so much more. Let us unwind together…

14. Create Irresistible Christmas Deals

Decide on the product and what type of discounts you want to provide on your eCommerce store this Christmas marketing season. Everyone is looking for Christmas deals, so decide accordingly. Here are some Christmas eCommerce marketing ideas. 

• Buy one get one free offer
• Buy two get one free offer
• Leverage Upselling
• Cross-selling. Or any other offer. All these promotional ideas will captivate more shoppers
• Reward customers on every purchase they make and offer extra points on gift bundles
• Offer subscription discounts with gift cards
• Display related Christmas products
• Allow users to pay safely from their digital wallet this Christmas
• Offer attractive Christmas membership plans
• Include free Goodies to promote Christmas sales
• Allow customers to add a wishlist for their Christmas shopping

15. Create Product Gift Bundle & Christmas Gift Guides

Content always works as a backbone of deep-rooted growth. Running an eCommerce store is not child’s play. Gift guides will satisfy your customers enough with the type of gifts they purchase during this Christmas sale. So many customers carry out last-minute sales and are confused. In that case, gift guides & bundles work best.

It is merely a simple collection of products that people want to buy from others. Gift bundling is one of the most effective marketing techniques.

Just bundle some of the products together and then offer them at a discounted price. Now watch your sale. Make it a breeze for users to buy again from your eCommerce store with WooCommerce Re-Order plugins.

We have the best plugin i.e. WooCommerce Product Bundles. It is a useful plugin that is installed on thousands of successful stores. Its grouping, pricing, shipping, and inventory management features have been designed and refined over the years to make it perform best across a broad range.

16. eCommerce Christmas Countdown Timer And Filter

Use a Christmas countdown timer widget to introduce the element of the approaching festival. The timer plays an important role in building up curiosity. Include a timer for the Last-minute Christmas eCommerce sale on your site to attract and create scarcity in your audience’s mind.

A timer also induces a sense of urgency among customers and compels them to purchase items listed in the countdown. The countdown time can be set based on hours, days, or weeks, based on the inventory you have in your stock and the approaching event. Here is an example of the countdown timer.

The Countdown Timer Feature will let customers act fast and make a purchase—as they are concerned that your WooCommerce upsell products might not be offered in the future.

17. Add Extra Value To Your Christmas Offer

Many small things can convert a good deal into a great one. This Christmas marketing idea involves offering free offers and additional services to thank your customer and win their hearts. Based on your service or product, you can attract your customers with more original and relevant offers to catch people’s attention. That is to say,

• Offer your customers a Free WordPress Membership
• Custom loyalty card
• Double points for purchases
• Extended trial period
• Access to limited collections
• Holiday packaging
• Workshops
• App or software upgrades or premium versions trial

Above all, extra bonuses and special offers will give you more chances to convert your customers and increase sales this Christmas holiday season.

Customer Engagement And Insights

Delve deeper into the customer sentiments and past promotions insights to create a Christmas eCommerce marketing plan that works wonders. Curate tailored shopping experiences, refine your strategies and inspire your team for maximum and fruitful impact this Christmas.

18. Understand Your Customer Sentiments And Behavior This Christmas

The Christmas season is always an emotional period when all the family members and friends come together to celebrate. So, you have got the best time of the year to pitch up your sale.

You can see the stats of the changing mindset of many countries:

Therefore, you must understand customer behavior and lead your Christmas marketing campaign accordingly.

Treat your product pages as hooks to capture customers’ attention. Tell them a story of why they need that product rather than boring them with the static formal product page.

19. Inspire Your Marketing Team

The holiday season is the time of year when eCommerce businesses have a chance to dramatically increase their ROI. So, nurture your marketing team to give more effort, especially in this pandemic. Just ensure their safety and hard work to give them a sense of respect and motivation to improve their Christmas marketing campaign efforts.

Ways to motivate your marketing team:

• Explain the buyers’ persona
• Share experiences
• Celebrate wins
• Grant holidays and breaks
• Offer training
• Provide relevant information
• Please make sure they are a team, etc.

20. Analyze And Learn From Previous Promotions

If you are planning to improve your store for Christmas, I hope you will have done the same during previous festivities like Halloween, Black Friday Cyber Monday, Columbus Day, Thanksgiving, etc. If your answer is yes, you know what to do next.

Keep track of what marketing strategies you implemented during these previous events and analyze the results. Additionally, if something has worked for you in the past and the results say the same, you should spend more time and resources on that tactic.

On the contrary, if something has failed you consistently, there’s no need to drag it forward and spoil your effort and Return On Investment(ROI) statistics.

That is to say, just focus on the pros and cons of the previous festive plans. And also focus on what’s working and what’s not and plan things accordingly. You will see a huge difference in your sales presentation.

BONUS CONTENT: WooCommerce Plugins To Amplify Your Christmas Sales

These were some of the popular marketing strategies dedicated to Christmas sales. However, using certain extensions for your WooCommerce or eCommerce store is crucial to boosting your revenues and profits.

Consider this your lucky day because we are here to educate you about some festive-oriented plugins, that will help make your online store interesting and
engaging for your costumes.

Points and Rewards for WooCommerce

• Offer loyalty points for various activities, encouraging customers to return for their festive shopping needs.
• Loyalty programs build loyalty. Rewarding customers for purchasing from your store can turn them into repeat buyers during the festive season.
• The promise of earning rewards motivates customers to shop at your store during the holidays and keep coming back.
• Use gamification with features like the “win-wheel” to make the shopping experience more engaging and fun during the festive season.
• Set points for each section of the win-wheel, choose colors and determine when customers can spin again to create a unique, festive shopping atmosphere.

In essence, our plugin helps merchants create a rewarding and engaging shopping experience that keeps customers coming back throughout the festive season and beyond. It fosters loyalty, drives repeat purchases and makes holiday shopping more enjoyable for customers.

Gift Cards For WooCommerce

• With 20+ festive templates, merchants can effortlessly offer themed gift cards, perfect for the holiday season.
• Allow customers to personalize gift cards, adding that special touch to their holiday presents.
• Gift cards are a popular holiday gift choice. Offering them in your store can attract more shoppers looking for the perfect present.
• Provide a gifting portal for easy scanning, recharging, and redeeming of gift coupons, ensuring a smooth and enjoyable shopping experience during the festive rush.

The Gift card plugin simplifies and enhances the festive shopping experience for both merchants and customers. It enables merchants to tap into the gifting season’s potential, increase sales, and offer customers a convenient way to spread holiday cheer.

Upsell Order Bump Offer For WooCommerce Pro

During the festive season, our Upsell Order Bump offer for WooCommerce becomes your holiday sales booster.

• Offer exclusive upgrades, cross-sell offers, and complementary products right on the checkout page, enticing shoppers to enhance their festive purchases.
• With “Smart Skip,” you skip showing bump offers to customers who’ve already purchased, ensuring a smooth shopping experience.
• Utilize “Offer Upgrade” to present enticing add-ons, encouraging customers to enhance their festive shopping carts.
• Create multiple WooCommerce bumps to craft compelling sales funnels, promoting a variety of festive products.

This plugin empowers merchants to create a festive shopping atmosphere filled with upsell opportunities, ultimately driving sales, increasing order values, and enhancing the overall shopping experience during the holiday season.

Are You Ready For Christmas???

Christmas is full of sales opportunities for all kinds of businesses. Marketers can do most of the festive season by meticulously planning and applying the Christmas marketing campaigns.

Therefore, I have discussed some of the Christmas marketing ideas for small businesses that will help the eCommerce business in boosting its sales. These tips will also help you to strategize your New Year sales planning.

Attentively evaluate the customer behavior developments and prepare to fit the shopping experience to the changing demands and expectations of customers. This article compiles Christmas marketing ideas for small businesses, and medium-sized enterprises too.

Lastly, my team at WP Swings wishes you a merry and enjoyable Christmas. Share your thoughts if you find this post informative.