Social Media Marketing

WooCommerce has been serving eCommerce store owners enchantingly for a long time now. No wonder around 5 million stores actively installed the free WooCommerce plugin.

The official WooCommerce plugin is downloaded 161,908,802 times from WordPress.org and counting. 

Over 5,106,506 live websites are using WooCommerce. 

WooCommerce plugin is downloaded at least 30,000 times every day from WordPress.org.


 Online store owners are always on the lookout for new methods to boost their sales and customer retention. Over the past several years, online marketing has really dominated how we present our brand to audiences worldwide.

WooCommerce Social Media Marketing and other online stores is one notable cog in the marketing mechanism that helps online brands to convey their thoughts freely.

Be it social media customer service or straightforward engagement strategies, social media channels prove profitable for online stores in every sense. If you are on WooCommerce and curious about how woocommerce social media marketing can make life easy for you, you are in the right place. We’ll discuss the following pointers in-depth in this blog!

What Is WooCommerce Social Media Marketing For Stores?

The internet began long ago creating a great revolution in the human world, giving way to digital marketing methodologies as we see today.

Social media marketing is another way for you to take your WooCommerce store to your customers on their favorite social media platform. In fact, seeing the conditions of COVID-19, it is the best and only option for fruitful and safe marketing. Until now, we seem to have discovered all ways to carry our business surrounding the new trends that keep shooting with time. Social media plays one of the major roles. Social media is the dominating force of modern civilization.

WooCommerce Social Media Marketing for stores refers to the use of social media platforms and social media websites as a marketing tool for your online business.

It could be anything from photographs to videos and content for your customers.

An additional platform apart from your eCommerce store, where they can find your top products and give reviews for your work, making it available even for those who may not have checked out your WooCommerce store.

If you are a WooCommerce store owner and still not using social media platforms for promotion and marketing, then you are losing a huge chunk of your potential customer base.

WooCommerce provides easy customization for your online store, and social media is like a cherry on the cake serving in the marketing and lead generation program.

How To Enhance Customer Loyalty Through Social Media Platforms?

How To Do Social Media Marketing Strategy For Your WooCommerce Store?

Even after knowing what social media marketing for your WooCommerce store is, you might wonder where to start. The key is to move forward but to also keep in mind the turn of events and tricks that might help you in your online business.

In the social media marketing journey of your WooCommerce store, I am going to give you command over this simple yet elegant field of marketing such that you will not only generate revenue but also have fun interacting with your consumers simultaneously.

Let’s observe these WooCommerce Social Media Marketing tips from a beginner to a pro.

1. Choosing The Right Social Media Platform

You should choose the right platform for your WooCommerce store. Many people get all pumped up to the market on every social media platform.

But more than marketing, you may create fresh trouble to watch out for your WooCommerce store. The reasons are quite a few.

You need to closely monitor the working and demographics of every social media platform so that you can maximize your effort in the right direction.

This would not only mean less time invested but also quality time invested in your goals.

  • Consider The Nature Of Your Business

The nature of your business can give a clear-cut idea. It is more about your perfection than anyone else.

Whether you are a B2B(business-to-business), B2C(business-to-consumer), or C2C(consumer-to-consumer) business, you need to focus on the perfect social media marketing platform. 

In the same way, Twitter is best for social support, sharing clever content, and conversations. Pinterest can be just as effective for food, fashion, and beauty brands as Instagram or Facebook.

And as far as YouTube is concerned, I think every business should use it to share and interact. It works in adding authenticity to your brand and is also Google-friendly.

According to HubSpot, Facebook can provide the highest ROI (Return on Investment) among all the other social media platforms.

social media platforms for woocommerce store

But as already mentioned, don’t get swayed by any statistics for using those platforms for your social media marketing. Always consider statistics based on the nature of your business.

  • Approach Your People

You can conduct a survey of your existing customers to know which social media websites they prefer the most or spend time on in finding useful products.

You may even go for local social media platforms. But, remember, it does not have to be all social media websites at once. You cannot stand on two boats. Just because your company could have a Facebook or Instagram page doesn’t really mean it should!

2. Target And Research Your WooCommerce Audience

After choosing the right social media platform, you may consider segmentation based on other parameters like gender, behavior, searches, tags, location, what type of content is being preferred, and what age bracket you want to target on different social media sites.

Every social media platform differs from the other in the segment of people present in it. Stress on what you know about your audience. There is no uniformity in all the social media platforms so, avoid presumptions by keeping in mind the demographics and use of social media marketing tools for your WooCommerce store.

  • Demographics Of Various Social Media Platforms

The user base of Facebook is the largest, so if you have an international WooCommerce store, you may give a blindfolded start to your social media marketing here.

Demographics of Various Social Media Platforms

Instagram is rising in popularity not only for the younger generation but also as an effective platform for social media marketing of your WooCommerce store. Twitter, on the other hand, has an ideal format for timely content, discussion, sharing news, and client support.

What I am trying to prove here is, a wrong social media platform can ruin your efforts whereas, the correct one can do wonders, whichever it may be.

choosing right social media marketing platform

3. Determine Social Media Marketing Goals For Your WooCommerce Store

When beginning with social media marketing, it is just not enough to decide which particular platform or platforms you will opt for showcasing your product or service. Make your goals crystal clear i.e. the achievable goals.

You should know what next step you want from your customers after every post that you will put up. What outcomes can you expect from your social media posts? It could be brand awareness, lead generation, brand and product considerations, sales, education, notification, or even entertainment.

This will help you in segmenting your customers and encouraging them to move ahead in the sales funnel.

4. Create And Share Value For Generating Leads

Social media provides you enough exposure to connect to your customers, so make sure you do not miss any opportunity to cultivate value for them. Here, you need to focus on content marketing.

Create such marvelous content that it compels your followers to share it. Shared content can double your traffic. If you want to go viral, your content has to speak for itself. Apart from seeking revenue, try to focus on particular types of content.

A ‘why’ article, which is like an explaining post, talks about problems that may have been faced by readers using your product or your type of product.

‘What posts’ are articles that provide extended information on a specific topic. A list post always wins against a why post. So, you can see how the modification and restructuring of your content help you provide usefulness to your audience.

Any share that is data-backed does not mean it will work for everyone. The best way is to know your audience, analyze your prevailing data, experiment with content types, and evolve a sound plan of action. You will find things automatically falling in line.

  • Use Visual Content

Visual and Video content receive more responses than all text content. You can always spice up your content by adding GIFs, which are most popular among the younger generation.

Canva is one such free service that can help you edit and create content.

  • Use App Updates as an Advantage

Updates always add something new, focusing more on a better user experience.

Have you discovered all the new functions of your social media platforms?

share story on social media platform

IGTV, Tiktok, Reels, Live chats, polls, highlights, and other story features can help you expand the reach of your content and form a more produced look for your content.

instagram stories

You can upload behind the scene videos or a processing video of your WooCommerce store with the add-on features of these updated social media platforms.

instagram profile

Notification buttons, share, like, and subscribe are the most commonly used, but the additional features of every social media platform work for engaging more and more people, which adds to your advantage as a WooCommerce store owner.

engagement on social media platforms - four nine looks

5. Resonating Content For Engaging Customers

Providing enough and correct format of content to your audience is also an important key to keeping them engaged.

  • Interactive Social Media Marketing Strategy

You can practice a few strategies like conducting giveaways, quizzes, how-to articles, list posts, and infographics.

Interactive Social Media Marketing Strategy

Publish interactive content like Instagram stories, Twitter polls, and Q&As. You could ask your followers to help you decide about your next post or video, or offers.

Publish interactive content on social media

Interactive content can do wonders in consumer engagement via social media marketing.

  • Live Streaming

Gripping on live streaming can be an effective social media marketing strategy, as it is more natural and exciting. This helps you generate more sales as your consumers feel connected. Nowadays every popular social media platform supports this feature.

  • Creating Timely Content

You can take advantage of a meme or a news article prevailing over time and try to connect your product to it. You could use days like National Shopping Day, National Lazy Day, or International Day of Happiness. Any day could give you a moment to seize a conversion.

content timely post on social media

You could even spin around seasons, festivals, and vacations for new themes and create timely content. Never miss out on anything trending because trends keep changing shortly, and you need to keep up with it.

twitter post

Keep abundant content aside for later use and easily perform the last-minute modification.

  • Instagram Stories

Stories also play a vital role in direct customer connection. 500 million Instagram users use this feature daily. In 2020, some 30% of story activity consisted of just a single frame per day. result in direct messages from a viewer.

You could easily use the power of this feature for your lead generation.

6. Brand Promotion

All the effort you put in compiling perfect content may go waste if you don’t promote it effectively.

social media tatics

  • Sync Posts Across All Social Media Accounts

As a beginner, sync posts across all social media platforms.

Using a social media management service like TweetDeck, HubSpot’s Social Inbox, and Later you can schedule posts, track your social analytics, monitor mentions and tags, and monitor all your accounts.

  • Schedule Your Post

With an evening schedule for your posts, your engagement is not cut off by the time zones. You can refrain from posting anything at midnight or at any time you or your team would be unavailable to respond. You can post multiple times (not every hour, of course!) a day. This keeps your content fresh in the consumers’ feed.

  • User-Generated Content

Posting multiple times a day can be too pushy, so in case you are looking to engage and promote your brand together, this is a way to go.

User-generated content is one of the unfailing strategies for social media marketing of your WooCommerce store. It helps you engage, re-engage users, and promote your brand at the same time.

user generated content on social media

Reposting UGC helps you gain trust, as people will give their honest reviews and comments(which can be both good and bad!). It is more reliable than brand blogs for the audience. It will then draw people to use your product. Reposting user-generated content also counts as a fresh piece of content, so now you know what to focus on while posting multiple times a day.

user generated post

Always encourage UGC and even consider rewarding such activities.

staud clothing profile on instagram

Maybe offer a discount coupon for dropping reviews and ratings for a product or service. A Review for the Discount plugin can help you automate that.

  • Use Hashtags

Hashtags can be a great way to help you move ahead in social media marketing.

hashtag marketing on social media

Don’t just include common tags, but go for the bigger brand tags or community-based tags. You can create your own WooCommerce store brand hashtag and ask your customers to use the same.

Let’s take the example of Google’s LinkedIn post: 

This will enable you to track what your consumers and followers have to say about your online presence or brand.

  • Diversification Of Your Content

Use assorted content for different social media platforms once you get along with social media marketing.

For example, you could save your high-definition video for Facebook, a series of videos for YouTube and store memes for Instagram or Twitter, and pictures for Pinterest. Don’t forget to relate that diversified content on other social media platforms to your WooCommerce store.

You could even promote and engage your content together, for instance, by offering a 10% discount on your service or a gift voucher to the lucky winner who retweets or shares a click in the outfit of your WooCommerce store by tagging it. This increases your reach and prompts your lead generation.

7. Brush Up Your Social Media Marketing Strategy For WooCommerce Store

With the increase in popularity of social media websites, polishing your social media marketing strategy becomes essential. You need to monitor your performance constantly and which also applies to other strategy segments for the success of your WooCommerce store.

  • Using Social Media Platform As A Customer Service Tool For Your WooCommerce Store

By now, we know exactly how social media has a wealth of advantages for maintaining customer relationships, keeping in touch with customers and prospects, and building your brand.

So, why not use it to enrich your customer service too?

consumer motivation by social channel

Always make it a point to reply to the comments or reviews as soon as possible. Most of the customers expect the response within the day or the hour itself. Never miss out on any query, feedback, or suggestion.

social shares stats

Acknowledge and solve the problems of your users then and there. Customers consider not replying equally to being ignorant. In fact, most of us do! It’s like ignoring a customer who walks into your store. Keep asking them about how the product feels and ways to improve it. It’s more like managing an informal survey. It is a perfect way to make users feel they are being heard.

You might add a form asking for a phone number or email address of a user in case they require extended information or a detailed explanation of their problems to connect them to the solution.

tweet

  • Mobile Strategy For Your WooCommerce

The number of mobile phone users checking out your WooCommerce store might increase day by day. With the increase in mobile phone users, you need to make your WooCommerce store mobile-friendly.

catchy captions on social media

Create short, catchy, and meaningful captions and change your content for small screens. Use themes that are mobile-friendly and vertical formats for posting videos rather than wide-screen alternatives.

You can use Resoc Social Editor or any other plugin for creating optimized images for your WooCommerce store.

  • In-App Purchase

You can use social media platforms like Instagram, Facebook, and others to showcase your products and enable purchasing by redirecting the users to your WooCommerce store.

in app purchase

You can activate any in-app purchase plugin and you are good to go.

8. Use Plugins For Your WooCommerce Store

Making your WooCommerce store social media savvy is becoming easier day by day with the wide variety of plugins available. WooCommerce itself offers a few must-have plugins for social media marketing. A referral plugin allows you to set a customized referral program for your WooCommerce store where your users can share a code and earn store credit for each successful referral while their friend gets a discount.

With the use of WooCommerce Instagram, you can easily know how to sell on Instagram by uploading your catalog, creating shareable stories and posts by tagging your products.

You can connect and sync your WooCommerce store to Facebook, growing and connecting your customers using Facebook for the WooCommerce plugin.ng

woocommerce plugins for connecting with social media

Apart from this, other social plugins will help you with social media marketing.

Investments For Your WooCommerce Store

Once you have educated and provided enough value to your customers for their awareness and consideration stage, you can easily trigger them for purchase from your WooCommerce store when they are ready.

9. Advertising For Your WooCommerce Store

Paid ads are a great way to make yourself visible to your customers when they search for what you offer. These are important benefits of social media marketing campaigns taking your WooCommerce store to another level.

Conducting PPC (Pay-Per-Click) marketing with Google Ads can be the first best practice distinctly because it is the most popular search engine.

  • In-App Ads

The in-app ads allow your users to purchase their desired product without having to leave your social media platform. This is an important practice for mobile users.

For example, on Facebook, a customer can even save their credit card details for future purchases without having to fill in the data, again and again, making the shopping easy.

You can use a remarketing plugin for targeting users who have already visited your WooCommerce store.

  • Influencer Marketing For Your WooCommerce Store

It is one of the many factors which play a key role in social media marketing strategies for your WooCommerce store. Almost all influencers use social media platforms, and they can help you boost traffic to your WooCommerce store and product pages. When users see popular people using your product and giving positive reviews, their trust increases.

You must have come across such advertisements where influencers and celebrities promote and use brands and encourage people to do the same.

You need to find a suitable influencer for your WooCommerce store and offer them something substantial to grab their interest.

Social Media Best Practices During And After COVID-19

With the spread of the COVID-19 pandemic and prevailing lockdown situations worldwide, it is difficult to predict the trends of the eCommerce business. It is the time when everyone will prefer online services over offline ones.

So you need to buckle up for sales but wait, this isn’t the way we are going to pursue our customers by lacking emotions and materialism.

Amidst this global emergency, social media has given a new direction to online marketers to connect and engage with their customers with more empathy. Social Media has paved the way for many local businesses to enter and re-boost their business post-pandemic with adaptations to “A NEW NORMAL.”

While there is still time to completely recover from this disaster, you need to keep in mind just a few key aspects of practicing social media marketing for your WooCommerce store:

1. Shift Your Focus From Selling To Empathy

By God’s grace, neither I nor anyone in my family has been affected by this virus. But there are millions of people out there who are struggling with this their own way.

Keep yourself updated onto:

  • How are your customers doing?
  • The relevance of your products in the current situation
  • Which free programs, tips, and advice can you generate?
  • What values can you add to the upcoming holiday, festivals, or other special occasions?
  • What is the relevance of your product to lifestyle occasions?
  • Help your business can provide to the forefront workers in this rough time.

2. Navigate Your Marketing Campaigns To A New Normal

By now, we all know what the ‘new normal’ means for human life, and what important measures we must take to stay safe and keep others safe too. The old marketing ads focussing purely on your sales won’t be as effective right now.

You may start a social campaign like the mask movement or a sanitization drive where you encourage your users and workers to wear a mask and stay sanitized in every public place. Spreading awareness along with brand promotion is the key to success.

3. Clearly Communicate The Updated Policies To Your Customers

People regularly use social media, so it will be an honest way to ask your people if they have any queries.

  • What measures are you taking to make sure the home delivery system and packaging are safe?
  • Can I still order from your store?
  • How long will the deliveries be delayed or will there be any delays in deliveries at all?
  • Will you be continuing your services during a lockdown?

communicate usig social media

Once you come across such questions, you will also be satisfied to answer them. Put such queries and FAQs on highlights of your social media platforms like Instagram so that anyone who has similar questions may get their answers.

asos profile on instagram

If you remember, Twitter and Facebook have similar options of pinning a post that is a priority such that it is easily visible.

4. Revamp Your Visuals Suiting The Current Situation

You could easily use your social media platform for spreading positivity in the otherwise gloomy reality. Post images and videos where you want to show the reality of staying and working from home.

You could:

  • Make sure to reflect social distancing in your photos.
  • Use visuals depicting nature (maybe a garden in the backyard)and home.
  • Repost UGC to celebrate every little effort your online family makes.
  • Share perceptions of hope, ambitions, and dreams in your visuals concerning the corona warriors( cautiously! You do not want to be sounding selfish, trying to profit off of the epidemic.)
  • Surround your visuals with lifestyle trends like exercising, cooking, staying connected, working from home, etc.

5. Positive Voice In Your Posts

Adjusting inspirational and motivational tone for your social media marketing campaigns and strategies is the need of the hour. Do not push your products directly right now rather, provide your users with ideas of the ways to use your product.

You might make sure to:

  • Refer to COVID-19 only when mentioning shipping delays and business updates.
    Be compassionate and not too strong, like a direct advertisement.
  • Don’t spread unverified claims about the malady and leave it to the medical authority. (It’s pointless!)
  • Be true and sensitive to your brand voice, and on the topics you are covering while adding value.

6. Share Your Story With Your Customers

Personalization never fails. Every individual, every company, every business has a story to tell, a barrier crossed, a goal accomplished. This is the time when you open up to your customers about your own experiences.

You can do so on your personal social media or the business one too. This helps you to stay connected with your loved ones. People who use your product and services love to know their behind-the-scenes tales.

You can consider mentioning these:

  • Inspirations to come up with your products.
  • The reason for beginning the business and its significance for you.
  • How you spend your time, your lifestyle, and maybe your funny moments and anecdotes.
  • The ups and downs in your story, failures, and success.
  • Your customers and how your life entwines with theirs.

Now, that covid is on the back foot, you can update this line to just taking precautions and striving to fight the crumbling economy with all enthusiasm

Let’s Roll

So, is it too early to call you,’ the master’ of WooCommerce social media marketing for your store? If you ask me, it’s an unquestionable no.

Social media marketing has the power to give a marked transformation to your WooCommerce store where you guide customers and bring them what they eventually need. You are now all set to give a makeover to the social media marketing for your WooCommerce store.

About the Author: Muskaan Sabarwal

Muskaan Sabarwal is a content writer with a knack for telling stories, a flair for detail, and a hint of humor. She is passionate about creating valuable content on online platforms. She can blend conversion optimization and persuasion tactics like magic to share your brand's message.

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15 Comments

  1. Priya Sharma December 10, 2020 at 9:01 am - Reply

    Hey Chitra, Thank you for your guide for woocommerce store and social media marketing. The use of woocommerce plugin is growing and it makes sense to use and start with social media marketing to make things good.

    • Chitra Bisht December 11, 2020 at 4:26 am - Reply

      Yes, you are right. I am glad you found this helpful. There are other articles as well that might add up your knowledge. You’re welcome.

  2. Arvind Faminechoice February 7, 2021 at 4:34 pm - Reply

    Social media such as instagram, fb, twitter is one of the best platform for woocommerce. thanks for the wonderful information.

    • Chitra Bisht February 10, 2021 at 4:26 am - Reply

      I am glad you found this wonderful. For more such wonderful information keep reading. Thank you.

    • Chitra Bisht June 15, 2021 at 11:17 am - Reply

      You’re welcome Arvind. Social media can do wonders for your WooCommerce store:)

  3. MR Marketter August 23, 2021 at 6:36 am - Reply

    Thank you for the valuable information. I agree that these days digital presence is important for every business. Digital marketing is important part to market the retail shop so that it will improve the presence of store.

    • Chitra Bisht August 23, 2021 at 3:28 pm - Reply

      You are welcome. I am glad you found the information helpful. Stay tuned 🙂

  4. Laksha September 6, 2021 at 9:39 am - Reply

    Social media marketing is driven by engaging and relevant content. When this kind of content is an integral part of your strategy, your social media marketing efforts will bear fruit.

    • Chitra Bisht September 9, 2021 at 11:04 am - Reply

      Sure thing. Social media is for everybody but, an effective strategy will help you come out as a winner. Thanks for reading:)

  5. Shane McEvoy September 9, 2021 at 10:14 am - Reply

    Excellent post Chitra, you’ve added a lot of great tips there and this is a good roadmap to follow in a wide selection of niches, not just E-commerce. Obviously for the odd suggestion you need a WordPress website in terms of plugins but with up to 40% of world using the CMS system this won’t be an issue for many.

    • Chitra Bisht September 10, 2021 at 2:27 pm - Reply

      Thank you for your kind words. I’m glad you found it useful. The post was specifically written for WooCommerce Store so they will benefit from it for sure. However, most of the tips are universal 🙂

  6. Scovelo Consulting March 29, 2022 at 7:28 am - Reply

    Nice blog. It will be really helpful for me.

    • Muskaan Sabarwal March 29, 2022 at 1:19 pm - Reply

      I am glad you found it useful🙂

  7. 1394ta April 20, 2022 at 11:42 am - Reply

    Great Information! Social media marketing is one of the best for your WooCommerce store. Using the best Instagram captions: Captions are important on Instagram because they help to tell your story and engage with your followers. But be careful guys, make sure that your captions are interesting and informative, and include calls to action where appropriate. Thank you for Sharing!

    • Muskaan Sabarwal April 21, 2022 at 4:00 am - Reply

      I 100% agree with your thought. Thank you for sharing! I am glad you liked the blog 😀

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