The best Christmas marketing ideas bring joy equally to shoppers and merchants upon implementation. In the spirit of Christmas, everybody gets a gift.
For eCommerce and WooCommerce store owners, Christmas is the time to sleigh the market. (Pun intended)
The busiest, most challenging time of the year for eCommerce – Halloween, Hanukkah, BFCM, Christmas, Thanksgiving & New year. Essentially the whole festive season is money mining competition for businesses.
Among the holiday months, November to December records the highest sales. NRF (National Retail Federation) mentions that retail sales during 2021’s November-December holiday season grew 14.1 percent over 2020 to $886.7 billion.
If that doesn’t motivate you to think of Christmas marketing ideas, I don’t know what will.
But before you make it rein money, you need to formulate the eCommerce Christmas strategy 2022 with appropriate market research.
U.S. shoppers spent $211.41 billion online during the 2021 holiday season, up 10.0% from $192.19 billion the prior year, Digital Commerce 360 estimates.
All Christmas marketing ideas essentially aim to tap into the billion-dollar sales potential of the festive season. Even the pandemic has not stalled the holiday sales.
For the best holiday season sales, you need Christmas marketing ideas that work. Keep reading for Seasonal ideas to pump up your B2B Christmas marketing campaign and strategies to steam up the same festive sale fever even after it is over!
So, while white weather is setting with autumn leaves, sit by the fireplace, and plan out the 17 creative Christmas promotion ideas that will spark your business of any size.
1. Dress Up Your Store With Christmas Website Design Ideas
A dose of holiday cheer is not only for us humans. It’s for your WooCommerce stores too. Attract more customers with the ‘Merry Christmas’ vibe flowing out from your store. Justify your Christmas marketing ideas from the beginning with a Christmas landing page and blog design.
[Source: The Container Store]
2. Holiday Shopping Themes for Homepages – After All, It’s Christmas
There are many Christmas themes for retail stores, but when it comes to eCommerce stores, landing pages are all you got. They make the first impression on your customer. The immediate realization of the customer should be their consent to lock their purchase from your store.
Grabbing customer attention should be the first goal of your Christmas marketing campaigns.
Some other Christmas marketing tips for decorating your homepage:
Switch to a Christmassy hero image. You may find yours for free from Freepik or Pixabay and use Canva for editing.
A Christmas slider is a small perfect way to decorate your website this Christmas.
A festive Christmas graphic peeking from the corner of your webpage looks cute. It could be a cup of hot cocoa, a simple Christmas tree, bells, Christmas lights, a gingerbread man, Santa Claus, etc.
Change your website background, and try mixing and matching noticeable patterns & templates that go with your color scheme.
Revamp your social media icons, footer, sidebars, alter forms, buttons, and navigation with Christmas elements.
Get yourself a Christmas logo. It could be seasonal. Just a minor edit. For example, add a Santa hat, gloves, etc.
If you want to add up a notch of the digital falling snowflakes, go to your website source > open <body> tag add paste this code there.
eCommerce Christmas Countdown Timer And Filter
Use a Christmas countdown timer widget to introduce the element of the approaching festival. The timer plays an important role in building up curiosity. Include a timer for the Last-minute Christmas sale on your site to attract and create scarcity in your audience’s mind.
A timer also induces a sense of urgency among customers and compels them to purchase items listed in the countdown.
Display Your Christmas Offers
Your eCommerce Christmas offers should be clear and catchy. Including offers on your home page is a smart move. The first instance that catches user attention should be your special Christmas offers. The major and most promising Christmas offers.
Additionally, for your website in our bag of Christmas marketing ideas, you can introduce:
Real-time sales notifications
2. Holiday Keywords + Christmas Keywords = Get On Top SERP Results
People have already started searching for terms like ‘Christmas sale online shopping’. You can’t afford to waste time as online shoppers have already started their Christmas shopping. If you are looking for Christmas marketing ideas to boost your sales this year too, keywords play an important role.
It’s your job to prepare a list of customers and find out what products they are looking for, their interests, and the keywords they are using to search. There is a list of SEO tools that can help you out.
eCommerce businesses have started spending more on email advertising. The daily number of e-mails sent worldwide by 2025 is expected to increase to over 376.4 billion. And, these Christmas emails sent somewhere near the festive seasons are highly convertible.
So what should be your task this Christmas? You need to…
Prepare Your Christmas Email Campaign Workflow
Your email campaign should be prepared one month before you begin the Christmas eCommerce sale. Prepare the following types of Christmas emails:
New customers welcome emails that made their first Christmas purchase
Feature email of products
Christmas Feedback email
Review email after holiday sale (customer happiness)
A Checklist Of Users To Whom You Need To Send Emails
Before sending Christmas emails, you need to perform customer segmentation. Broadly the audience is divided into 3 parts. You need to prepare Christmas email content for each customer phase for boosting your Christmas eCommerce sales.
New business leads
Send Emails At The Right Time
You need to figure out the right time for sending your emails that increase conversion rates for the type of business you have. Determine the emails to pre-send or post-send.
Note: Ideally, you must prepare all email content a week before the Christmas sale to avoid the last-minute rush.
4. Christmas Newsletter
[Source: Victoria’s Secret email]
If you don’t regularly send out newsletters, no worries. You can easily add newsletters to your list of implementable Christmas marketing ideas.
You can create one only for the holiday season. Greeting customers with a well-designed e-card filled with kind wishes is a great way to remind them of you.
Include special Christmas offers, giveaways, and contests
Include a Christmas discount coupon for a loyal customer
Christmas gift guides
Gift wrapping option
Promote limited edition products
Emotionally appeal by reminding your loyal buyers about your mutual journey throughout the holiday seasons post COVID-19.
Remind about the upcoming New Year Sale
Include animated media like gifs & consider emojis
Last-minute gift ideas
Give early bird offers
These simple tricks directly drive customers to your store, encourage buyers to take part in your store activities, and spread happiness for sure.
Best Email Marketing Subject Lines Example
‘tis the season to be marvelous and mischievous — THE BRITISH LIBRARY.
Need it by Christmas? 50% OFF 2-day shipping — Cosentino Winery Napa Valley.
Thinkin’ About Christmas Gifts? ? — JD.
Last-minute gifts to save Christmas — WIRED Gadget Lab.
16 Cozy One-Pot Recipes Just Like Grandma Used to Make — EatingWell.
All I want for Christmas is Growth?? — GrowthHackers
When Should You Send Christmas Emails?
You can divide the Christmas email campaign into 3 periods. Choose wisely and determine when you want to send emails depending upon your business and preparation type.
Pre-Christmas, one week before Christmas
Christmas, one day before after
Post-Christmas, weeks after Christmas
Christmas shopping week is one of the biggest opportunities that can skyrocket the eCommerce sales rates of businesses. Retarget your existing customers to increase your customer retention rate and profit.
5. Create Irresistible Christmas Deals
Decide on the product and what type of discounts you want to provide on your eCommerce store this Christmas. Everyone is looking for Christmas deals, so decide accordingly. Make it worth your customers’ time to shop in your store for Christmas.
6. Create Product Gift Bundle & Christmas Gift Guides
Content always works as a backbone of deep-rooted growth. Running an eCommerce store is not child’s play. Gift guides will satisfy your customers enough with the type of gifts they purchase during this Christmas sale. So many customers carry out last-minute sales and are confused. In that case, gift guides & bundles work best.
It is merely a simple collection of products that people want to buy from others. Gift bundling is one of the most effective marketing techniques.
Just bundle some of the products together and then offer them at a discounted price. Now watch your sale. Make it a breeze for users to buy again from your eCommerce store with WooCommerce Re-Order plugins.
We have the best plugin i.e. WooCommerce Product Bundles. It is a useful plugin that is installed on thousands of successful stores. Its grouping, pricing, shipping, and inventory management features have been designed and refined over the years to make it perform best across a broad range.
Also to grab the maximum revenue, promote your product on social media and other channels.
You may create gift sections for your customer based on various categories such as gifts by popularity, price, personality, gender, age, hobbies, etc.
7. Inspire Your Marketing Team Post Pandemic (For Enterprise)
The holiday season is the time of year when eCommerce businesses have a chance to dramatically increase their ROI. So, you gotta keep your marketing team up to seep.
So, nurture your marketing team to give more effort, especially in this pandemic. Just ensure their safety and hard work to give them a sense of respect and motivation to improve their Christmas marketing campaign efforts.
Because if your employees are happy and satisfied with your working environment, they’ll put more effort into making your business to new heights. So, its’ highly recommended to praise your employees to make them and your eCommerce business happy!
Checkout The list of Premium WooCommerce Plugins
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8. Understand Your Customer Sentiments And Behavior This Christmas
The Christmas season is always an emotional period annually when all the family members and friends come together to celebrate. So, you have got the best time of the year to pitch up your sale.
Although the pandemic is receding globally, the drastic changes in customer behavior and sentiments is highly unlikely. People have adapted well to the online shopping trend for holiday seasons.
According to McKinney’s blog, there has been a huge mind-shift of consumers because of this Covid-19 breakdown.
You can see the stats of the changing mindset of many countries:
Therefore, you must understand customer behavior and lead your Christmas marketing campaign accordingly.
Treat your product pages as hooks to capture customers’ attention. Tell them a story of why they need that product rather than boring them with the static formal product page.
9. Christmas PPC Ad Campaign
The next of all other Christmas marketing ideas is Christmas shopping ads. Welcome to the world of Google AdWords, where the majority of traffic to your website comes from rankings, keywords placement, Pay Per Click (PPC), and online ads.
Adding PPC and Ad campaigns to your Christmas eCommerce ideas is a fast and efficacious way to rise above your competitors online.
Running PPC and other ad campaigns on both Google and social media are vital for online marketers to expand their revenue. But you’ll be left behind during Christmas if you are not using the correct keywords and bids accordingly.
Using Google Trends on Understand Christmas Marketing
Therefore, firstly I might suggest starting with keywords research to perceive the foremost applicable terms for your business activity and then optimize your content to incorporate these keywords. This may also increase your chances of appearing on the first page in Google’s SERPs.
Take a look at the subsequent Google Trend. You’ll see how ‘craft supplies’ could be a consistently popular keyword all year round.
But the keyword ‘Christmas decorations’ rose within the last week of November.
What does this mean to you?
It means by advertising on these keywords at the proper time, you can get your advertisements in front of relevant customers before the value skyrockets.
Moreover, it gives you a measurable ROI (return on investment) that can help you calculate the benefits of running the Christmas marketing campaigns.
Christmas Marketing Ideas- Christmas Ads Tips
Include Christmas keywords in your Ads
Highlight your best offers & products using Google Callouts
Mention about asap shipping delivery
Link ads to your homepage with Christmas offers
Induce urgency in Ads, including timer
Follow the mobile-first approach. As per Statista, By 2025, spending on search advertising will increase to an estimated 51.7 billion.
The unboxing experience is a hot topic. Imagine waiting for a Christmas gift with poor packaging. Subsequently, however charming the gift is, it all goes in vain.
It’s especially important in eCommerce because you can’t rely on personal interactions to generate a positive brand image.
It’s vital to keep in mind that the Christmas season is also the busiest unboxing season of the year. After all, the reason for the season is to open gifts! You want to create something that your consumer can pass over to the receiver without the need for any additional assistance. Plus, get positive reviews.
Note: Trust is an important factor to back more sales.
As Christmas is approaching, you can take the help of the Christmas theme and template which will be apt according to your requirement and occasion.
Christmas is itself a huge festival that wraps the whole festival mood into one. Why not make it special for your website.
11. Videos For Christmas Marketing
Online videos are one of the most popular internet activities worldwide. It is projected that the number of digital viewers in the United States is expected to reach 248.9 million video viewers in 2022! So, it’ll always be a good marketing strategy to invest in online videos.
91% of marketers feel video is more important for brands in light of the coronavirus pandemic.
68% of consumers say that the pandemic has impacted the amount of video content they’ve watched online, with the overwhelming majority (96%) saying this has increased.
Now the question arises, what type of videos you should include this holiday season. A few Christmas video marketing ideas and tips:
Holiday greeting E-card
Teamwork decorative videos
Create short and engaging videos
Sale Promotion Video
Fun full team videos
Product Review Videos
How to use our product for Christmas?
Personalized and Customized
Review the last year
You can use free video editing software like Flimora, Openshot, etc., to create attractive videos.
You can share videos with your customer through emails and on all Social media platforms. Use attractive anatomy images to boost your video views, greet your customers, and create special videos thanking the top purchasers.
Promotional strategies are one of the most effective or valuable tools for spreading knowledge about new products and services.
Here are some promotional Christmas marketing ideas:
Provide 24/7 Support
During the holidays, you will receive soaring traffic on your site. Along with sky-scraping traffic and conversion, you will also receive multiple customer inquiries.
Your customer support system should help users on-site and via various social media channels like Facebook, Twitter, live chat, and emails. Remember, it’s the festive season and you simply cannot ignore your potential customers’ queries.
Offer Free Christmas Shipping
Giving free shipping will give your customers a sense of joy and relief. Last-minute shoppers are eager to purchase from you to receive the product before the big day for free!
While shopping for Christmas presents from different online stores, the shipping fee adds up to a considerable amount. Free shipping for Christmas increases the chances of conversion. Get the edge from your competitors with free shipping. It serves as a minor yet essential Christmas promotion idea.
Easy Return Policy
Well, it’s the festive season and you cannot depend solely on your product sale. You should keep improving other factors for sale.
Offer your customers an easy return policy. However, online retailers who do not offer a return policy may face losses. Because 63% of the shoppers are not likely to buy from the retailers whose return policy is not flexible.
Therefore, be optimistic to handle return requests with a smile and experience the jump in this Christmas season.
This plugin provides you an easy refund, exchange, and cancel request interface for the purchased product to customers. It is like a plus point towards your store, which will call more customers and target traffic for the occasion. So, easy return and exchange is also an essential Christmas marketing idea.
Make Sure Your Customers Can Access From Multi-device
According to a recent study, it is clear that more than 75% of buying and selling transactions happen via multiple devices. So why not toss it for this Christmas sale and achieve great heights when it comes to revenue generation.
Are You Ready To Host A Perfect Holiday Sales?
Go through this quick checklist to learn what things you need to do to have the best Christmas holiday sales.
The marketers aren’t investing because the number of social media users is increasing. But because they have a higher probability to gain identity, sales, and branding from it.
I think I’ve thoroughly explained the importance of incorporating social media into your Christmas marketing ideas. Now, let’s learn the ways to do social media marketing to boost Christmas eCommerce sales.
Give Your Social Media Profile A Christmas Feel
Christmas is incomplete without these social media Christmas marketing ideas. Explore all social media channels to promote your Christmas campaigns.
For giving your social profile a Christmas feel and look, you need to perform the listed actions.
Change the cover image & display the profile to match the Christmas holiday spirit
Include Christmas offers in your social posting
Ask loyal users to repost & retweet
Offer rewards for social sharing
Through social media channels, you are reaching out to a wide audience. So including offers, discounts, and rewards in your social media postings will chalk up your Christmas marketing campaigns. Hence, more potential customers for your products.
Use Christmas Hashtags
For greater exposure and Christmas promotion ideas, you cannot ignore hashtags. Some of the Christmas hashtags that you simply can’t ignore in your social postings-
For Instagram and Twitter
#christmasmood #christmasjoy #christmasday #christmaseve #christmasparty #christmasgifts #santaclaus #christmascheer #christmastime #christmastree#christmas2022
#WIN a luxury bottle – Maple Falls Christmas Blend Mulled Wine 70cl
Simply tell us if you believe in Santa?
Follow US and RT!
#christmas, #christmasdecor, #christmastree, #christmascookies, #christmasgifts, #christmaseve, #christmastime, #christmaslight, #christmasday, #christmassy, #christmasspirit, #christmascountdown, #christmasvibes, #christmasshopping, #christmassale.
You can easily get the popular hashtag tools from the social platform you use for your business. For instance, RiteTag.
Connect To Gain Customers’ Loyalty
Get more loyal customers this Christmas season by maintaining the engagement level with your customers. All you need to do is stay connected with your previous as well as new customers.
For higher engagements, post interactive stories on Instagram. It has many interactive elements like the poll option, resharing, countdown, QnA, locations, music, stickers, gifs, etc. Don’t ever forget to engage with your followers in every possible way.
Christmas Social Media Giveaway, Contests, Polls & Quizzes
Hosting a holiday giveaway on Christmas encourages customers to engage. There’s no better time than the holidays to hold a fun giveaway. Everyone is already in the giving mood, so you should join in and give your followers some fantastic rewards. Think of creative Christmas social media contest ideas.
Plus, giveaway pieces attract a lot of attention (who hates gifts? ), which can help you grow your audience and generate leads. Fortunately, running a social media giveaway or contest is a lot easier than it appears. Prepare a list of guidelines and post it on your profile. By a list, I just mean 3-4 guidelines. Make sure not to scare off your customers.
Want to be the FIRST person to try the Low Cal Christmas Box? 😍
Head on over to Instagram for your chance to win 🎄
Offer hampers or stuff that people would be interested in.
Pick random contest winners.
Track Your KPIs( Key Performance Indicators) After Holiday Season
Check your previous year’s social media KPIs to figure out the weak points where you need to work more this year. This will help you to overcome all your last year’s weak points. Measure the following KPIs from your last year’s social media marketing strategy.
Likes– How many likes did you get last year on your social posts.
Comment- What was the number of positive comments on your post.
Tweets- Track how many users have tweeted on your posts.
Share- How many times did users share your post?
Mentions– when someone has tagged or mentioned your brand in a tweet or post.
Share gift guides in posts or stories. Make use of layouts.
Create gift series & guide posts highlighting your brand’s popular products.
Ask your customer’s favorites in the comments.
Ask about other holidays’ best or worst Christmas incidents & gifts from the audience.
DIY videos & safety tips
Run Instagram Ads & Instagram Reel Ads.
Use catchy Hashtags.
Use Twitter cards to promote holiday offers
Go live on Facebook
Create and follow a Christmas social media calendar
Share memories on Instagram and Snapchat.
14. Christmas Content Marketing Ideas
Why are marketers more devoted to content?
We call content the king because it has the power to change others’ perspectives towards your business. Through Christmas sale content, you can build and enhance your brand image. You need content for each platform. Whether it’s email, social media, products, or anything you need content for all.
Content requirements to implement the Christmas eCommerce sale ideas-
Many small things can convert a good deal into a great one. This Christmas marketing idea involves offering free offers and additional services to thank your customer and win their hearts. Based on your service or product, you can attract your customer with more original and relevant offers to catch people’s attention. That is to say,
App or software upgrades or premium versions trial.
Above all, extra bonuses and special offers will give you more chances to convert your customers and increase sales this Christmas holiday season.
17. Extend Your Online Sale To Boost Revenue
Ok, the Christmas sale has come to an end. You have gained a good amount of revenue during the Christmas sale. But what about gaining more ROI? As an eCommerce marketer, you have to make continuous efforts for your store. Therefore, always create unique plans and ideas to spark your store.
Hence, this year give your audience Christmas gifts by extending your Christmas sale. Inform your audience on every platform that you are extending your Christmas eCommerce sale.
Hence, this year give your audience Christmas gifts by extending your Christmas sale. Inform your audience on every platform that you are extending your Christmas eCommerce sale.
18. Analyze And Learn From Previous Promotions
If you are planning to improve your store for Christmas, I hope you would have done the same during previous festivities like Black Friday, Cyber Monday, Columbus Day, Thanksgiving, etc.
If your answer is a yes, you know what to do next.
Keep track of what marketing strategies you implemented during these previous events and analyze the results. Additionally, if something has worked for you in the past and the results say the same, you should feed more time and resources on that tactic.
On the contrary, if something has failed you consistently, there’s no need to drag it forward and spoil your effort and Return On Investment(ROI) statistics.
That is to say, just focus on the pros and cons of the previous festive plans. And also focus on what’s working and what’s not and plan things accordingly. You will see a huge difference in your sales presentation.
Christmas is full of sales opportunities for all kinds of businesses. Marketers can do most of the festive season by meticulously planning and applying the Christmas marketing campaigns.
Therefore, I have discussed some of the Christmas marketing ideas that will help the eCommerce business in boosting its sales. These tips will also help you to strategize your New Year sales planning.
Attentively evaluate the customer behavior developments and prepare to fit the shopping experience to the changing demands and expectations of customers. This article compiles Christmas marketing ideas for small businesses, and medium-sized enterprises too.
Lastly, my team at WP Swings wishes you a merry and enjoyable Christmas. Share your thoughts if you find this post informative.
Aditya Srivastava is a poet, writer, and avid reader. He lives to write and writes for a living. Coffee is his elixir, and books are his best friends. To him, passion and profession are equal. Like most writers, he is also a potent thinker, but he only thinks with his pen.