Holiday Sales Calendar

Are you ready to mark your holiday sales calendar?

Why? Because holidays are something we always crave for. It’s a way to meet and greet our family and friends. But for eCommerce businesses, it’s an opportunity to make money.

From Valentine’s Day to Presidents’ Day, these are great opportunities to run promotions, launch new products, and connect with your customers. So take a look at our list and start planning your holiday sales strategy today!

Suppose you also own an eCommerce business and are looking to take advantage of this year’s holiday season. In that case, you must target the most profitable days of the holiday sales calendar. So what are those days?

Scroll down to find out.

18 Most Profitable Days In A Holiday Sales Calendar

Note: I’ve created this calendar as per the financial year starting from April 2024.

holiday sales calendar

Stop beating yourself up, for not being prepared last year. It’s time to take action this year…

In this blog, we have curated a holiday sales calendar, that will give you complete information related to all the important days of the season, along with ideas for running engaging marketing campaigns. This will help you plan your marketing & selling strategies for each festival accordingly.

Holiday Calendar 2024- 25 –  Dates You Shouldn’t Miss For Upcoming Holiday Sales

To help you prepare for the most significant upcoming holiday sales, here is a comprehensive marketing holiday calendar for 2024. Use this guide to plan your promotional strategies and maximize your sales opportunities throughout the year.

Let’s dive right into the strategies and marketing hacks…

1. Easter – March 31, 2024

easter banner

Target Audience: Every Country That Celebrates Easter

Easter is an important day for the Christian community. It’s the day when Lord Jesus was resurrected after death. People celebrate this festival worldwide and despite the Covid-19 pandemic, people planned to celebrate it with more pomp and show this year.

According to NRF, even those not celebrating the holiday are planning to take advantage of Easter-related bargains, primarily looking to purchase candy and food. The organization clocked spending for the top Easter items that consumers will purchase at $3.3 billion for candy, $3.8 billion for gifts, and $7.3 billion for food. 

easter stats

This means if you target this festival, you can easily hatch more sales.

You can follow some of these tips to make this Easter more profitable for your business:

  • Run an online easter contest
  • Host easter giveaways 
  • Offer special discounts for early Easter shoppers
  • Organize an online easter egg hunt on your website
  • Give your website and newsletters an easter look
  • Ensure that your Easter landing pages are easy to navigate, with clear categories for Easter gifts
  • Run a social media campaign around easter

There has always been a huge flow of happiness among people on this day. So, drive up your sales for this special occasion and give your customers a reason to make purchases from you.

2. Honesty Day – 30th April 2024

honesty day

Target Audience – Ethically Conscious Consumers

A day for integrity, loyalty, morality, trustworthiness, & sincerity is National Honesty Day. It is celebrated on 30th April every year. The day inspires us to stay genuine, authentic, and honest in consumer relations, politics, and relationships.

Honesty Day allows eCommerce businesses to build strong relationships through emotional intelligence, trust, and showing honor to the customers.

This day they can talk about their exceptional products & services and showcase what they are doing to deliver enhanced customer experience. They can openly communicate about their eCommerce business future aspirations, missions, and commitment to customer services. It helps to establish their business reputation and build trust among customers.

Ways By Which eCommerce Businesses Can Celebrate the Honesty Day:

  • Send an emotional note to your customers via email describing how valuable they are for your eCommerce business
  • Give a chance to your customers to talk to you by organizing an event or anything else you want on the occasion of Honesty Day
  • To spread love and care on the occasion of Honesty Day, you can provide enticing deals, offers, and discounts on your products and services
  • Strategize and offer Loyalty Programs for your customers such as you can offer new product samples before their release to your customers

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Learn more about the ultimate rewards plugin…

3. International Mother’s Day – May 12, 2024

Target Audience: Across The Globe

A Mother is the only person who possesses selfless love for her children. And every person tries to make this very day special for their mother.

Spending on Mother’s Day has increased dramatically over the years. While it will reach $33.5 billion this year, it didn’t reach $20 billion until 2013. The amount spent on gifts has also changed a lot over the years. However, the gifts themselves have remained fairly consistent.

mothers day stats

So, accomplish this desire of your customers and design exceptional gifts for mothers. You can follow some of these tips to increase your sales on Mother’s Day:

  • Offer free shipping on Mother’s Day gifts
  • Promote your Mother’s Day products through emails
  • Host a special sale
  • Allow personalization on products

But be careful while running your online retail marketing campaign for Mother’s Day since it isn’t celebrated on the same day in every country. While this day is celebrated internationally in May, it is celebrated in March in the UK so you need to prepare accordingly if you plan for a cross-border promotion.

4. International Father’s Day – June 16, 2024

Target Audience: Across The Globe

If mothers are the symbol of selfless Love, fathers are the epitome of strength and courage. Make this special occasion enjoyable for your customers by offering them fascinating products for their fathers.

Reflecting on historical spending, we anticipate that in 2024, about 76% of people will celebrate, keeping the participation rate stable. The expected average spending could increase to $160, with total expected spending exceeding $20 billion, reflecting both inflation and the growing importance of this celebration.

stats for fathers day

You can follow some of these tips to increase your sales on Father’s Day:

  • Host a Father’s Day special sale
  • Offer discounts on Father’s Day gifts
  • Create and offer a gift guide

Just like Mother’s Day, Father’s Day is also celebrated on different dates in the countries. So keep those dates in your mind before executing your eCommerce marketing holiday campaigns for Father’s Day.

5. US Independence Day – July 4, 2024

Target Audience: Americans

The 4th of July is celebrated as Independence Day in the United States. As of this Day, 13 American Colonies were declared free and independent and thus recalled as the United States of America. That’ll be one of the biggest holidays in America and, thus, a great opportunity for the sellers to entice its customers.

In a survey conducted by NRF in November 2021, 61 percent of American respondents stated that they were planning to celebrate this year’s Independence Day with a cookout, a barbecue, or a picnic. As per the NRF 2021 report, 16% of people did not celebrate Independence Day.

us independence day

You can follow some of these tips to increase your sales on Independence Day:

  • Focus on clothing with stars and stripes
  • Offer free shipping for the day
  • Expose your picnic, food, and beverages-related stuff

All across the continent, Independence Day is celebrated on a large scale. Starting from clothing sales to beauty deals and home decor, the 4th of July stands as the major point for the retail marketing calendar.

6. Women’s Equality Day – 26th August 2024

equality day

Target Audience:  Individuals passionate about gender equality, women’s rights, and empowerment, including supporters and advocates of these causes.

Women’s Equality Day, observed annually on August 26th, commemorates the hard-fought victory of women’s suffrage in the United States. This significant day marks the adoption of the 19th Amendment to the U.S. Constitution in 1920, which granted women the right to vote after decades of advocacy and struggle led by suffragists.

On Women’s Equality Day, you could launch a campaign titled “#EmpoweredTogether” where you share stories of influential women and their impact on society. Encourage your customers to join the conversation by sharing their own stories of empowerment using the hashtag. Offer discounts on products made by women or for women, and donate a portion of the proceeds to organizations that support women’s rights.

Platforms:  Instagram, Facebook, Twitter, LinkedIn

Social Media Strategy:

  • Instagram: Create a series of posts highlighting women leaders, both within and outside your organization. Share their stories, achievements, and advice. Use the hashtag #EmpoweredTogether and encourage followers to share their own stories using the same hashtag.
  • Facebook: Host a live panel discussion with female leaders from various industries. Discuss topics related to gender equality, women empowerment, and the role of businesses in promoting these values.
  • Twitter: Run a Twitter chat using the hashtag #EmpoweredTogether. Pose questions about gender equality and women’s rights, and engage with followers by retweeting and responding to their posts.

7. Labor Day – September 2, 2024

Target Audience: American, European, and Asian countries

It is again one of the most important federal holidays. This is fully devoted to the Labor movement & Trade Unions. In the United States, Labor Day is celebrated on the first Monday of every September followed by a 3-day weekend. On the other hand, in many Asian and European countries, it is celebrated on May 1st.

So, mark up this special date on your marketing calendar and plan your holiday campaigns accordingly.

8. Halloween – October 31, 2024


Target Audience: North America and some Asian, European, and Oceanian countries

In a holiday sales calendar, Halloween is a holiday for celebrating all things horror, spooky, hilarious, and fun. Halloween traditions revolve around an industry that ranges from decoration to clothing, confectionery, and food. And it stands as the most fruitful event. Where many marketers and shop owners tend to encourage Halloween marketing ideas.

According to Spherical Insights, the market size is growing at a CAGR of 10.9% from 2023 to 2033. The United States Halloween decorations market size is expected to reach USD 14.77 billion by 2033.


halloween stats

Therefore, you must encash this day to multiply your revenue generation chances.

You can follow some of these tips to increase your sales this Halloween:

  • Decorate your online store with a spooky Halloween look
  • Stock up with Halloween-related items
  • Run an online Halloween marketing campaign
  • Make sure to upsell other related Halloween items
  • Generate and promote content on Halloween

9. Diwali – November 1, 2024


Target Audience: Indians, and across the globe

Diwali is a huge festival celebrated by Indians across the globe. For Hindus, this is linked to the ancient legend of Lord Rama, who was deprived of his kingdom and sent into exile for 14 years. Diwali celebrates Rama’s eventual defeat of the evil spirit Ravana, and his triumphant return to his home. Diwali purchases are intended to be the “shopping of the year,” and this long-standing custom is being observed today also.

According to the Economic Times, India’s e-commerce companies are likely to see a 28% on-year increase in … sales during the Diwali sales this year compared to last year.

10. Thanksgiving Day – November 28, 2024

thanksgiving day

Target Audience: American people

According to Adobe, American consumers spent $5.1 billion online on Thanksgiving Day. This speaks volumes about how profitable this year will be as compared to last year. So you must target this date on your holiday sales calendar and get yourself ready for the day.

You can follow some of these tips to increase your sales this Thanksgiving:

  • Thank them through email newsletters
  • Create and deliver personalized content
  • Host giveaways on your website
  • Engage with users through social media
  • Offer loyalty points to customers

You can offer loyalty points on emails to your customers on Thanksgiving. And if you want to increase eCommerce conversions, a holiday sales calendar card is your token which you need to look forward to.

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11. Black Friday & Cyber Monday (BFCM) – November 29 December 2, 2024

bfcm sale

Target Audience: Almost Across The Globe

In this section, we will discuss both of these holidays. Some eCommerce stores run the sales of both of these festivals together. But we will first talk about Black Friday, and then Cyber Monday.  (BFCM)

An exciting fact about Black Friday that can agitate eCommerce store owners is, that many other countries have also started celebrating it. One can enjoy Black Friday sales in different areas of the globe.

Here are some tips you can follow to make more sales on Black Friday offers:

  • Create and offer a gift guide
  • Try to run flash sales to create urgency
  • Encourage customers to purchase with free shipping

Additionally, Black Friday and Cyber Monday deals are the best of friends when sitting for holiday marketing ideas. So, plan to make it big for the eCommerce holidays.

About a third of brands (31.19%) quadrupled their sales, while 25.08% saw a fivefold increase, and an impressive 10.85% witnessed a tenfold surge during BFCM. These figures are a testament to the period’s impact on consumer spending behaviors and brand strategies.

This indicates how crazy shoppers are for this day. And it also shows it can bring terrific benefits to your business if you plan your marketing campaigns for this day.

Embrace some of these tactics to generate tons of money this Cyber Monday sales:

  • Showcase your Cyber Monday deals collections
  • Promote your campaigns heavily on social media
  • Eliminate additional charges from the products

This day brings a lot of opportunities for both large online stores as well as small ones. Like that of Black Friday, this day also offers big discounts for its customers. BFCM Ecommerce is the biggest holiday sale for any eCommerce Business.

Want To Know More About Celebrating BFCM Sale?

Start planning ahead of time and keep the sales running long…

12. Hanukkah –  December 25, 2024 – January 2, 2025


Target Audience: Jewish Community

The Jewish community celebrates Hanukkah for 8 days. That means an 8 days sales opportunity for your eCommerce business. However, as compared to Christmas, people don’t shop that much on Hanukkah. But still, it’s a major event for the Jewish community.

Hanukkah is also called the festival of lights, so you can sell products like lamps, candles, and other decoration materials.

13. Christmas – December 25, 2024


Target Audience: Almost Across The World

The birth of Jesus Christ is celebrated among billions of people with great pomp and show. People spend an enormous amount of money during this holiday.

Here are some of the tactics you can employ to make the most out of this Christmas:

  • A Christmassy look is a must for your online store
  • Run online contests on your website and offer Christmas gifts
  • Create and run personalized marketing holiday campaigns
  • Offer discount coupons and gift cards
  • Run an after-Christmas sale
  • Use social media heavily to drive traffic to your store

14. New Year – January 1, 2024

new year

Target Audience: All Over The World

In the eCommerce holiday sales calendar, the first surprise stands as New Year. During this holiday, at this point, customers are in a fresh mind. The retail marketing calendar is checked. So that upcoming retail marketing holiday campaigns could be executed rightfully.

So, this is the right time to invade your customer’s minds with your wonderful surprises. Strategize your holiday marketing ideas and campaigns in such a way that customers become highly interested in purchasing your products.

Here are some of the tactics you can employ to make the most out of the New Year:

  • Start the New Year with Heavy Discount Sales
  • Launch New Products on the New Year
  • Post-New Year Sale for Product Clearance 

Give 50% off on your products or offer any special discounts, and plan special products for children as well. Have a look over New Year resolutions and 30-day challenges.

15. Chinese New Year – January 29, 2025

chinese new year sale

Target Audience: Some Asian Countries along with the US, Canada, UK, and Australia

Chinese New Year is another festival you can mark in your holiday sales calendar. If your business operates in East or Southeast Asia, this holiday is crucial for you. Countries like China, Vietnam, Singapore, Korea, etc. celebrate this holiday with great enthusiasm. It is also a public holiday in such countries.

Apart from these Asian countries, countries like the US, and Canada also celebrate this holiday. Though it’s not a public holiday there, the celebration still happens.

So you can take advantage of this holiday to make it as profitable as you can.

16. Valentine’s Day – February 14, 2025


Target Audience: Across The World

Valentine’s Day has always been a crazy festival. During this holiday, you can seriously put on your thinking cap and nurture your holiday marketing idea to grab maximum sales. The United States will reach just under 26 billion U.S. dollars in 2024.

While spending on significant others and family members is in line with last year, many consumers are looking to show appreciation for the other meaningful relationships in their lives. Of the $17 increase in per-person spending, $14 comes from gifts for pets, friends, and co-workers, along with classmates or teachers. All these stats show that the sales are just increasing year after year. 

valentine day stats

17. Presidents Day – February 17, 2025

president day sale

Target Audience: United States

Apart from those major holidays, president’s Day can also be a fruitful day for you. President’s Day is about the celebration of the first US president George Washington. Along with the first president, people also celebrate the birthday of the United States’ 16th president, Abraham Lincoln.

It is celebrated on the third Monday of February. And people buy different kinds of stuff these days like electronics, household items, furniture, laptops, etc. So if you deal in these sorts of products, you can make a great profit on this day with the right marketing strategy in place.

18. International Women’s Day – March 08, 2025

international women's day

Target Audience: Women Around The World

Women’s Day is nowadays becoming a trend around the world. This day is observed worldwide to honor women’s contributions to society, the economy, culture, and politics. The day serves as a rallying point for advancing women’s equality.

International Women’s Day is gradually growing in popularity among online retailers. In 2018, women made up 72% of all internet shoppers worldwide. eCommerce businesses shouldn’t pass up the chance to engage a substantial portion of female customers and entice men to make purchases for the ladies in their lives.

Things To Remember While Creating Your Holiday Campaigns

how to boost sales

Nothing works great without perfect deals and offers. And, when it comes to the holiday season, you need to be extra cautious. Here, you need to work on a few of these things:

  • eCommerce holiday campaigns are not directly set for the festive season but start before that. You need to pitch your sales ideas from the pre-occasions to make the base rather than becoming an alien to the market.
  • Don’t forget to personalize your offers. You might have your previous year’s data. This tracks down the deviation path by your prospects from buying your stuff and moving to your competitor. Identify and eliminate those bottlenecks to prevent your customers from choosing your rivals.
  • Spread the word through social media. Nowadays, there is much more than one-to-one communication. You can post relatable offers and deals on social platforms and groups you’re gonna offer during the holiday season sales.
  • Your holiday marketing campaign should have a clear and concise message that resonates with your target audience. The message should be relevant to the holidays, but it should also be consistent with your brand identity.
  • The holiday shopping season is long and competitive, so it’s important to start planning your campaign early. This will give you time to develop a strategy, create your marketing materials, and test your campaigns.

All Set For Holidays?

So, now we have reached the destination of our journey.

A holiday sales calendar is a must for any eCommerce business that wants to escalate its revenue during the festivity. It helps eCommerce businesses to strategize holiday sales promotion activities for upcoming events and plan their retail marketing holiday campaigns.

The above listed are some basic and most commercial occasions that most businesses target during the holiday season sales. You just need to select your upcoming festivals and allow your customers to spin the wheel.

Also, make sure you follow all the security measures in each process of your business. Because nobody will risk their lives in this pandemic just for a simple product.

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About the Author: Muskaan Sabarwal

Muskaan Sabarwal is a content writer with a knack for telling stories, a flair for detail, and a hint of humor. She is passionate about creating valuable content on online platforms. She can blend conversion optimization and persuasion tactics like magic to share your brand's message.
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  1. slick uk deals April 21, 2022 at 11:24 am - Reply

    I appreciate your recent effort. The style is really impressive.

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