Holiday Sales Calendar

Holidays are something we always crave for.

It’s a way to meet and greet our family and friends, eat, party, and all. But for eCommerce businesses, it’s an opportunity to make money.

And if you also own an eCommerce business and are looking to take advantage of the holiday season this year, you must target the most profitable days. So what are those days?

Scroll down to find out.

15 Most Profitable Days In A Holiday Sales Calendar

Note: I’ve created this calendar as per the financial year starting from April 2022.

Occasion
Date
Easter April 17, 2022
International Mother’s Day May 8, 2022
International Father’s Day June 19, 2022
US Independence Day July 4, 2022
Labor Day September 5, 2022
Halloween October 31, 2022
Thanksgiving November 24, 2022
Cyber Monday November 28, 2022
Hanukkah December 18–26, 2022
Christmas December 25, 2022
New Year January 1, 2023
Chinese New Year January 22, 2023
Valentine’s Day February 14, 2023
President’s Day February 20, 2023

So, if you’re still kicking yourself for not making much preparation, you now have your eCommerce marketing calendar.

I will give you complete information related to all the important days of the season. This will help you plan up your marketing & selling strategies for each festival accordingly.

Let’s Begin The Holiday Sales Calendar Now!!!

Easter – April 17, 2022

Target audience: Every country that celebrates easter

Easter is an important day for the Christian community. It’s the day when Lord Jesus resurrected after death. People celebrate this festival worldwide and despite the Covid-19 pandemic, people planned to celebrate it with more pomp and show this year.

According to Easter Egg Hunts and Easter Events.org people are planning to spend $156 on average this easter. Estimate sales decreased from $179.7 on average.

easter holiday sales 2022

This means if you target this festival, you can easily hatch more sales.

You can follow some of these tips to make this Easter more profitable for your business:

  • Run an online easter contest
  • Organize an online easter egg hunt on your website
  • Give your website and newsletters an easter look
  • Run a social media campaign around easter

There has always been a huge flow of happiness among people on this day. So, drive up your sale for this special occasion and give your customers a reason to make purchases from you.

International Mother’s Day – May 8, 2022

Target audience: Across the globe

A Mother is the only person who possesses selfless love for her children.

And every person tries to make this very day special for their mother.

According to NRF, the total planned expenditure for Mother’s Day 2022 is $21.2 Billion. Estimated sales decreased from $28.1 Billion, the highest sale ever.

mother's day holiday sales stat

So, accomplish this desire of your customers and design exceptional gifts for mothers.

You can follow some of these tips to increase your sales on mother’s day:

  • Offer free shipping on mother’s day gifts
  • Promote your mother’s day products through emails
  • Host a special sale
  • Allow personalization on products

But be careful while running your online retail marketing campaign for mother’s day since it isn’t celebrated on the same day in every country.

While this day is celebrated internationally in May, it is celebrated in March in the UK. so you need to prepare accordingly if you plan for a cross-border promotion.

International Father’s Day – June 19, 2022

Target audience: Across the globe

If mothers are the symbol of selfless Love, fathers are the epitome of strength and courage. Make this special occasion enjoyable for your customers by offering them fascinating products for their fathers.

The NRF report shows that this year’s Father’s Day would see the highest spending ever with total spending of $20.1 billion dollars.

father's day sales stat

You can follow some of these tips to increase your sales on Father’s day:

  • Host a Father’s day special sale
  • Offer discounts on Father’s day gifts
  • Create and offer a gift guide

Just like Mother’s Day, Father’s Day is also celebrated on different dates among the countries. So keep those dates in your mind before executing your eCommerce marketing campaigns for father’s day.

US Independence Day – July 4, 2022

Target audience: Americans

The 4th of July is celebrated as Independence Day in the United States. As on this Day, 13 American Colonies were declared as free and independent and thus recalled as the United States of America. That’ll be one of the biggest holidays in America and, thus, a great opportunity for the sellers to entice its customers.

In a survey conducted by NRF in November 2021, 61 percent of American respondents stated that they were planning to celebrate this year’s Independence Day with a cookout, a barbecue, or a picnic. As per NRF 2021 report, 16% of people did not celebrate Independence Day.

independence day stat

You can follow some of these tips to increase your sales on Independence day:

  • Focus on clothing with stars and stripes
  • Offer free shipping for the day
  • Expose your picnic, food, and beverages related stuff

All across the continent, Independence day is celebrated on a large scale. Starting from clothing sales to beauty deals and home decor, 4th July stands as the major point for the retail marketing calendar.

Labor Day – September 5, 2022

Target audience: American, European, and Asian countries

It is again one of the most important federal holidays. This is fully devoted to the Labor movement & Trade Unions.

In the United States, Labor day is celebrated on the first Monday of every September followed by a 3-day weekend. On the other hand, in many Asian and European countries, it is celebrated on May 1st.

So, mark up this special date on your marketing calendar and plan your campaigns accordingly.

Halloween – October 31, 2022

Target audience: North America and some Asian, European, and Oceanian countries

In a holiday sales calendar, Halloween is a holiday for celebrating all things horror, spooky, hilarious, and fun. Halloween traditions revolve around an industry that ranges from decoration to clothing, confectionery, and food. And it stands as the most fruitful event. Where many marketers and shop owners tend to encourage eCommerce marketing ideas.

According to Statista, in 2021, spending sat at a comfortable estimate of over 600 million British pounds. And this number is growing every year as shown in the graph below.

halloween stat

Therefore, it’s crucial for you to encash this day to multiply your revenue generation chances.

You can follow some of these tips to increase your sales this Halloween:

  • Decorate your online store with a spooky Halloween look
  • Stock up with Halloween related items
  • Run an online Halloween marketing campaign
  • Make sure to upsell other related Halloween items
  • Generate and promote content on Halloween

Thanksgiving Day – November 24, 2022

Target audience: American people

According to Adobe, American consumers spent $5.1 billion online on Thanksgiving Day. This data makes it clear that the ongoing pandemic is no hurdle between the festivities, finally. And it also speaks volumes about how profitable this year will be as compared to last year.

So you must target this date on your holiday sales calendar and get yourself ready for the day.

You can follow some of these tips to increase your sales this Thanksgiving:

  • Thank them through email newsletters
  • Create and deliver personalized content
  • Host giveaways on your website
  • Engage with users through social media
  • Offer loyalty points to customers

You can offer loyalty points on emails to your customers on thanksgiving. And if you want to increase eCommerce conversions, a holiday calendar card is your token which you need to look forward to.

Do You Know You Can Leverage Your Loyalty Program To Drive Maximum Benefits Using WooCommerce Plugins?

Black Friday – November 25, 2022

Target audience: Almost across the globe

An exciting fact about Black Friday that can agitate eCommerce store owners is, many other countries have also started celebrating it. One can enjoy Black Friday sales in different areas of the globe.

According to Adobe’s 2021 report, Black Friday U.S. online sales came in at $8.9 billion, a decrease of over 1.3% over $9 billion spent in 2020. A wide range of online and retail products are sold out in the context of the festival. So, if you still have to plan out, get ready for the majority of sales coming into your business.

Here are some tips you can follow to make more sales on Black Friday:

  • Create and offer a gift guide
  • Try to run flash sales to create urgency
  • Encourage customers to purchase with free shipping

Additionally, Black Friday and Cyber Monday are the best of friends when sitting for holiday marketing ideas. So, plan to make it big for the eCommerce holidays.

Cyber Monday – November 28, 2022

Target audience: Holiday shoppers across the globe

As the name suggests, “Cyber” is related to the digital world. And, therefore highlights a day that totally inclines to online shopping.

According to reports, Cyber Monday was recorded as the biggest spending day, as American consumers spent a total of $10.7 billion online on Cyber Monday, which was down 1.4% or $100 million from last year. Nevertheless, it clocked in as the biggest online shopping day of the year thus far.

This indicates how crazy shoppers are for this day. And it also shows it can bring terrific benefits to your business if you plan your marketing campaigns for this day.

Embrace some of these tactics to generate tons of money this Cyber Monday:

  • Showcase your cyber Monday collections
  • Promote your campaigns heavily on social media
  • Eliminate additional charges from the products

This day brings a lot of opportunities for both large online stores as well as the small ones. Like that of Black Friday, this day also offers big discounts for its customers. It is the biggest holiday sale for any eCommerce Business.

Hanukkah –  December 18-26, 2022

Target audience: Jewish community

The Jewish community celebrates Hanukkah for 8 days. That means an 8 days sales opportunity for your eCommerce business. However, as compared to Christmas, people don’t shop that much on Hanukkah. But still, it’s a major event for the Jewish community.

Hanukkah is also called the festival of lights, so you can sell products like lamps, candles, and other decoration materials.

Christmas – December 25, 2022

Target audience: Almost across the world

The birth of Jesus Christ is celebrated among billions of people with great pomp and show. People spend an enormous amount of money during this holiday.

A Statista report in 2021, consumers in the United States expected to spend approximately 886 U.S. dollars on Christmas gifts on average. This is the biggest holiday sales opportunity you can leverage to get the greatest benefits.

Here are some of the tactics you can employ to make the most out of this Christmas:

  • A Christmassy look is a must for your online store
  • Run online contests on your website and offer Christmas gifts
  • Create and run personalized marketing campaigns
  • Offer discount coupons and gift cards
  • Run an after Christmas sale
  • Use social media heavily to drive traffic to your store

New Year – January 1, 2023

Target audience: All over the world

In the eCommerce holiday calendar, the first surprise stands as New Year. During this holiday, at this point in time, customers are in a fresh mind. The retail marketing calendar is checked. So that upcoming retail marketing campaigns could be executed rightfully.

So, this is the right time to invade your customer’s mind with your wonderful surprises. Strategize your holiday marketing ideas and campaigns in such a way that customers become highly interested to purchase your products.

Here are some of the tactics you can employ to make the most out of the New Year:

  • Start off the new year with heavy discount sales
  • Launch new products on new year
  • a post-new year sale for product clearance

Give 50% off on your products or offer any special discounts, plan special products for children as well. Have a look over New Year resolutions and 30-day challenges.

Chinese New Year – January 22, 2023

Target audience: Some Asian countries along with the US, Canada, UK, Australia

Chinese New Year is another festival you can mark in your holiday sales calendar. If your business operates in the east or southeast Asia, this holiday is crucial for you. Countries like China, Vietnam, Singapore, Korea, etc. celebrate this holiday with great enthusiasm. And it is also a public holiday in such countries.

Apart from these Asian countries, countries like the US, Canada also celebrate this holiday. Though it’s not a public holiday there, the celebration still happens.

So you can definitely take advantage of this holiday to make it as profitable as you can.

Valentine’s Day – February 14, 2023

Target audience: Across the world

Valentine’s Day has always been a crazy festival. During this holiday, you can seriously put on your thinking cap and nurture your holiday marketing ideas for grabbing maximum sales.

According to the report of the nation’s largest retail trade group, consumers are going to collectively dole out nearly $24 billion on Valentine’s Day this year, marking the second-highest year on record- an increase from last year, as people spent $21.8 billion.

valentine's day stat

Presidents Day – February 20, 2023

Target audience: American people

Apart from those major holidays, president’s day can also be a fruitful day for you. President’s day is about the celebration of the first US president George Washington. Along with the first president, people also celebrate the birthday of the United States’ 16th president, Abraham Lincoln.

It is celebrated on the third Monday of February. And people buy different kinds of stuff on this day like electronics, household items, furniture, laptops, etc.
So if you deal in these sorts of products, you can make a great profit on this day with the right marketing strategy in place.

Things To Remember While Creating Your Holiday Campaigns

Nothing works great without perfect deals and offers. And, when it comes to the holiday season, you need to be extra cautious. Here, you need to work on a few of these things:

  • eCommerce holiday campaigns are not directly set for the festive season but start before that. You need to pitch your sales ideas from the pre-occasions to make the base rather than becoming an alien to the market.
  • Don’t forget to personalize your offers. You might have your previous year’s data. This tracks down the deviation path by your prospects from buying your stuff and moving to your competitor. Identify and eliminate those bottlenecks to prevent your customers from choosing your rivals.
  • Spread the word through social media. Nowadays, there is much more than one-to-one communication. You can post relatable offers and deals on social platforms and groups you’re gonna offer during the holiday season sales.
  • Since this is the COVID era, make it crystal clear to all your users that you’re taking all the safety measures like social distancing, safe delivery to protect your consumers.

All Set For Holidays?

So, now we have reached the destination of our journey.

A holiday sales calendar is a must for any eCommerce business that wants to escalate its revenue during the festivity. It helps eCommerce businesses to strategize holiday sales promotion activities for the upcoming events and plans their retail marketing campaigns.

The above listed are some basic and most commercial occasions that most of the businesses target during the holiday season sales. You just need to select your upcoming festivals and allow your customers to spin the wheel.

Also, make sure you follow all the security measures in each process of your business. Because nobody will risk their lives in this pandemic just for a simple product.

About the Author: Geetika Dayal

After Completing Masters in Arts of Mass Communication, Geetika is innovating her writing skills in strategic content marketing and her creative mind helps mobilize thoughts to words. Making it to the ground, a human being with a dynamic verve, always seeking adventure.

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2 Comments

  1. slick uk deals April 21, 2022 at 11:24 am - Reply

    I appreciate your recent effort. The style is really impressive.

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