Increase WooCommerce Sales!
This term can drive every online store owner crazy because it will help owners know how to increase their sales and revenue. Churning out advanced methods of growing orders and customers is a tough task. As we all know, innovative approaches are hard to come by.
Even if you find them, implementing them to gain a positive Return on Investment (ROI) is even harder. Succeeding with an eCommerce store does not come with a stroke of luck over a single night.
Every online store has to face the ugly truth that despite excellent products and well-featured online sites and even after spending a considerable amount of time and money to drive traffic, there is no assurance or guarantee of satisfying results and bumper sales. Therefore, you should focus on selling products and attracting traffic to your store. WooCommerce is a huge platform for showcasing your products and services and improving your conversion rate.
So let’s discuss the role of WooCommerce in setting up your store –
Why Choose WooCommerce For Your Online Store?
WooCommerce is an open-source eCommerce platform which means no coding is required to make changes in the online store, i.e. (code is easily available for everyone). Hence, one can easily view and modify their eCommerce store according to their need. It focuses on helping to create your online store as easily as possible and with minimum cost.
WooCommerce is the most popular eCommerce plugin that is used by a majority of online websites. Here are the stats by Builtwith, you can see over 6,025,992 live websites are using WooCommerce.
After discussing why to choose WooCommerce, let’s move forward on “How WooCommerce would assist you in your store-based Sales?”
How To Boost Your Sales With WooCommerce?
Let me tell you that sales are important because it gives you a positive Return On Investment(ROI), this makes it crucial to increase WooCommerce sales!
Suppose you have spent thousands of dollars on setting up an online store including advertising, spending, etc. but get nothing in return. So, you should be very attentive while implementing strategies to increase WooCommerce sales in your store.
However, you will be very amazed to know that:
Around 2.77 billion people are expected to shop online by 2025. As of September 2024, 2.71 billion people were shopping online. In a global population of 8 billion, about 34% of people worldwide use online shopping to meet their needs, marking a 2.7% increase from the previous year.
Remember there are various other options available for your customers to shop from, therefore you have to be at the top of your marketing and flash sales game to attract audiences.
Not only these stats, will help you in growing your business but there are several strategies to increase WooCommerce sales you can switch to –
Top 10 Strategies To Increase WooCommerce Sales!
- Attractive Discounts And Coupons
- Implement Loyalty Programs
- Make Use Of Urgency Marketing
- Use Upsell And Cross-Sell
- Offer Personalized Experience To Your Customer
- Use Exit Intent Popups
- Offer Quick Support
- Easy Return And Exchange Process
- Send Emails To Regain Abandoned Cart Visitors
- Provide Multiple Payment Gateways
1. Attractive Discounts And Coupons
Offering attractive discounts may be an old tactic but it is an evergreen method to increase eCommerce sales volume.
Everyone waits for the season clearance sale to finally purchase the products that they love because these products are not affordable during the regular season.
Price cuts are the smartest technique for online shoppers and owners to purchase and sell their willing items. So, it offers you the opportunity to buy more for less money and allows online stores to clear their stocks and sell huge while keeping the flow of money and their businesses in mind. You can offer discounts for a specific category, product, and service.
Also, you can see another example of a clearance sale from Amazon.
An enticing message isn’t it? And you know what? Besides conversion and boosting sales, offering discounts is a great way of promoting your online store. It creates exclusivity in the customer’s mind for your brand.
However, you might have seen online stores offering discounts on products like mobiles or other electronic devices. Offering a discount to your customers is a win-win strategy to gain more customers and revenue.
Hence, we have discussed various discount tactics that will boost sales and conversion of your online store:
- Percentage discount
- Price discount
- Product discount
- Bulk discount
- Bundle discount
As a result, discounts help you infatuate new customers, reduce cart abandonment, and make you stand out above your competitors with just a few simple discount messages.
You may offer discounts on any particular category on Christmas Eve. For example, see the image from Amazon.
Discount Coupons
“These are special codes for customers that you can use to cut the price or for exclusive deals”
But today, the world of eCommerce has transformed this likeness for gifts into a completely different and profitable business to increase WooCommerce sales. Every eCommerce site uses a discount coupon strategy to nurture sales and revenue.
You can consider the example of DoorDash; they always offer attractive discount coupons to attract their customers.
Here are various discount plugins you can use to enhance your WooCommerce store.
- Easy WooCommerce Social Share Discount
- Points And Rewards For WooCommerce Pro
- Gift Cards For WooCommerce Pro
Some Suggestions You Can Implement –
- Offering discounts to particular customer segments with the help of customers’ recent purchase history can create a personalized brand experience and signals that truly indicate your marketing strategy, impression, and concern for your customers.
- Poke new visitors with special discounts; this will create a sense of trust for your brand.
- Always with the things they like to make them feel special.
- Add discounts on email lead forms; this will give you a list of emails of your visitors that you can use later to nurture them
2. Implement Loyalty Programs
“A loyalty program is a kind of reward program for loyal customers who frequently make purchases from a particular store and are rewarded for it”
This is another way to make your relationship stronger and longer with your customers. To make long-term business relationships, start customer loyalty programs to increase WooCommerce sales. Utilise points and rewards plugin to successfully implement dynamic loyalty programs –
By implementing this, you will earn loyal customers and they will make repeat purchases because you offer them rewards points to redeem later.
Some Suggestions You Can Implement –
- Offer sign-up or log-in points for a new website account – This will easily acquire new customers because everyone wants lucrative awards, therefore if you reward them for signing up, they will surely sign up on your online store.
- Offer referral points – Referral marketing is an easy way to spread the word about your business and product. So, you can make strategies on how your customers can earn points from reward points on WooCommerce and also plan amazing customer surprises for attaining certain referral landmarks.
- Offer subscription points – You can offer reward points for subscription forms like emails, newsletters, blogs, or viewers of video-streaming websites like YouTube, NetFlix, Amazon Prime, etc.
- Feedback points – You can offer feedback points, this will push your customers to fill out feedback forms that will create brand trust.
Need Help Setting Up Your Personalized eCommerce Loyalty Program?
3. Make Use Of Urgency Marketing
As the word suggests, “Urgency” means urgent or we can say the quality of being very important and needing attention immediately. Urgency marketing is the strategy to show your customers that products are scarce, grab their immediate attention, and compel them to purchase to increase WooCommerce sales.
You must have experienced that when something is scarce, they are often perceived as more valuable.
Hence, I am sure you must have come across these phrases at least once while shopping online.
- Order before it’s too late
- Few minutes left to end the season sale
- Final call
- Hurry! Only a few pieces left
- Prices go up in 4hrs 27mins 6 secs
- I bet, pretty frequently.
All eCommerce marketers have used these phrases to increase WooCommerce sales since time immemorial.
Do you know why? Because it works like magic. How?
It triggers the mind of your visitors and invokes a sense of urgency that makes them sit upright, therefore they notice what you are offering. Consequently, they make quick purchase decisions. Scientifically speaking, urgency is a time-based concept that prompts us to act quickly. You must have seen the countdown at the end of the seasonal sale; showing the count like 2hrs:4mins:6sec left, hurry up for order.
Let’s take the example of the BFCM Sale going on WP Swings’s website –
4. Use Upsell And Cross-Sell
Upsell means to convince your visitors to upgrade their current product with a more expensive product or make add-ons on their selected product.
You can see the example of upselling from Amazon.
Cross-selling means offering complementary products to your customers related to their current purchase.
You can see the image below for identifying cross-selling in action:
They are a couple of the best hacks to increase WooCommerce sales and revenue if used correctly. You just need to be choosy while offering upgraded versions of products. It should be relevant to your customer purchasing.
There are several ways to implement upselling and cross-selling in your online stores. Here are some:
a) Product Bundling
You can offer several products at one time. It is the best cross-sell method, you have to put related items of a similar product together and offer them to your customer. If your customer is buying a mobile phone, you can offer them a template, headphones, and other related accessories. This could be very fruitful for you if applied smartly.
What can you do?
You can create a bundle of some products together, then offer them at a discounted price. Now watch your sales. Create a bundle of some products together, then offer them at a discounted price. If you want to bundle a select group of best products and are using WooCommerce, you may use the Product Bundle. It is a very flexible plugin that is being used by thousands of successful stores to increase WooCommerce sales. Soon, you will see sales soaring as you have already assisted your customer in choosing top-notch products from your WooCommerce store.
You can see the example of a product bundle from WP Swings –
b) Most Recommended Items(You May Also Like)
While navigating through any product pages on an eCommerce site, you must have come across this section where they use these types of phrases like recommended items or you may also like, related to your currently selected product, etc.
This is a tactic of upselling. They will give you the upgraded version of your current purchase in the recommended section.
You can see the example from Gucci where they have given the upgraded version of their item by using the phrase, You May Also Like.
c) Offering Addons
This is the simplest method that you must have come across so far. You just need to add some add-ons that are relatable to your customer’s selected items while checking out and seeing the result.
These add-ons could be anything.
I am sharing my own experience when I ordered a cake from Ferns and Petals as a birthday present. While checking out, they offered me addons like a flower bouquet, cards, balloons, birthday caps, and other decoration items that one can gift on a birthday. I think this is the best way to grab your customers’ attention and compel them to purchase more at the cost of small hindrances during the checkout time to increase WooCommerce sales.
See the image below from Ferns and Petals.
5. Offer Personalized Experience To Your Customers
“Personalization is the idea of offering or delivering the services or products that meet your customer needs by analyzing the customer purchase history.”
See these stats to know how personalization affects your brand name
- 80% of consumers are more likely to buy from a company that recognizes, remembers, and provides relevant offers and recommendations to increase WooCommerce sales.
- 6% of customers expect brands to understand their individual needs.
- 70% of consumers say that how well a company understands its individual needs impacts their loyalty.
- 72% of customers will only engage with personalized messaging
- 88% of marketers say their biggest goal with personalization is to improve the customer experience.
After going through the above stats, you must be aware of the importance of a personalized brand experience.
“Especially for you”
It is the favorite phrase that every customer loves to hear, whether we visit an online store, for a coffee date, or anything else. We all have that craving for “attention” and we feel pleasure when someone acknowledges it.
Let’s talk about other benefits of giving a personalized user experience. It increases:
- Conversion rate
- Visitor engagement
- Customer experience
- Lead generation
- Improve brand perception
- Customer life in a store
- eCommerce revenue
- Increase retention
So, always try to give your customers a personalized experience.
Some Suggestions You Can Implement –
- Welcome customers with personalized messages
- You can show how many people have brought their product, their reviews, and show them in the “most popular category”
- Don’t confuse personalization with customization
- You can add a personalized form to your homepage
- Map your buyer’s journey
- Exclude contacts that are no longer used
- Set the criteria for your visitors according to the number of visits
6. Use Exit Intent Pop-Ups
“Exit-intent pop-ups are defined as the pop-ups that appear at the time when customers are about to leave your site”
This is the simplest yet smartest to increase WooCommerce sales to boost store growth and retain the customers that are going to evacuate from your store.
See the image below of exit-intent popups.
But, you must be pondering.
What technique can you implement to stop them?
So, let me tell you that you can stop them by just offering a few discounts or free shipping, free ebooks to download, asking visitors for a survey, presenting items on their checkout cart, etc.
You can use exit intent pop-ups at the time of your checkout page to reduce the rate of cart abandonment. If the visitors are about to leave your site having some cart items left with them, a pop-up will appear reminding them about those items.
Benefits of exit intent pop-ups:
- It will grow the email list that will help you in nurturing your customers and lead management
- Improve conversion rate
Some Suggestions You Can Implement –
- Use creative phrases like “Before you go”, “Wait”, “Don’t leave yet”, and “You left something”. etc.
- Include bold CTAs
- Easy close button
- Include gifts
- Always analyze if it is working
7. Offer Quick Support
Another important WooCommerce sales hack to be implemented on your online store to boost the sales volume is quick support. Good customer experience, excellent products, and customized user experience all are excellent ways to grab the customer’s attention.
But, good customer service will make it perfect.
Here you can see quick support options from WP Swings.
You should offer excellent customer service that is quick support from the store end if some user finds it difficult to navigate or purchase through your online site. Offering quick support simply means helping your customers if they find difficulty in any of the steps during purchase.
You must have seen live chat options in a majority of WooCommerce stores to help customers. They run 24*7 quick support services to help customers, to increase WooCommerce Sales.
Some Suggestions You Can Implement –
- Use a chatbox on every page so that if a user faces any difficulty in any step, they can enquire straightaway.
- Embed some predefined questions earlier as given in the image above( pre-sale query, already purchased, etc.)
- Appreciate your customers for choosing you
- Besides chatting give the option of calling
- Generate tickets
8. Easy Return And Exchange Offer
“Return and exchange is the process in which customers return or exchange the purchased merchandise back to the store.”
Customers nowadays look at every aspect before purchasing any product. They see if the store provides a return/refund policy before they buy from the store. See the stats below to know the main reasons why customers shop online and how much free return and exchange matter.
Return and exchange are the second reasons why customers shop online. But why do they want to return and exchange products?
There are several reasons your customers want to return the merchandise they purchased. It could be anything like maybe their product had arrived damaged, they ordered the wrong size, or maybe the product did not meet their expectations. Hence, they ask for a return or exchange.
You must be wondering. The return could be costly for your eCommerce business.
Also, We at WP Swings provide the best RMA solution for WooCommerce stores. Return refund and exchange for WooCommerce, the best plugin that lets you make a simple refund and exchange management system stuffed with an organized exchange, wallet, and cancel features for your WooCommerce store.
Just focus on gaining the trust of your customers to increase WooCommerce sales. As a result, your customers will be compelled to buy from your store. Above all, provide them with easy return and exchange offers that will enhance your customer experience and satisfaction.
Some Suggestions You Can Implement –
- Your return and refund offers are easy to find. Add a clear CTA for it.
- Make some deadline in your return and exchange policy
- Make return labels easy to print
- Try to re-engage with your customer
- Provide a partial cancellation option
- Give them an honest description of the product to avoid returns
Manage Return, Refund, and Exchange Requests With Ease!
9. Send Emails To Regain Abandoned Cart Visitors
“When customers add some items to the cart but do not make a purchase it is called an abandoned cart.”
This WooCommerce sales hack is the easiest way to gain customers, boost revenue, and increase WooCommerce sales.
Send email notifications to the customers who do not make purchases even after adding the items to the cart. Reach them anyway and make them remember they left their purchase. However, you can also offer exciting discount coupons that will attract your customers to make a purchase.
See the above image from the Lifestyle store; they have sent a friendly email notification of the abandoned cart.
10. Provide Multiple Payment Gateways
This is a serious issue that every eCommerce website is facing nowadays providing very few payment methods. Hence, many customers do not make purchases because they do not find their desired payment methods.
By providing multiple payment gateways, you are removing the obstacles that your customers face while closing a purchase.
By providing multiple gateways, eCommerce store owners can route transaction gateways that are best for that particular region. As a result, your customers have a great experience, which helps to increase WooCommerce sales.
- It supports business flexibility
- Increase customers’ account flexibility.
- Your customer will feel safe if they use their desired payment gateway.
Conclusion
WooCommerce is an excellent platform to set up eCommerce stores. Hence, after going through the whole article, you must be aware of the listed hacks to increase WooCommerce sales. Therefore, by implementing them in your online store, you can see a huge increase in your sales and revenue.
If you have an online store, it is your responsibility to be updated about the current WooCommerce marketing tips. Developing efficient WooCommerce marketing hacks for your online store requires knowledge about your customer’s statistics and behavior.
Moreover, I hope this article will help you in attaining your business and customers’ goals and you will surely find the answer to the strategy you are looking to implement in your WooCommerce store.
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About the Author: Muskaan Sabarwal
