woocommerce coupon referral program

In sales, a referral is the key to the door of resistance.
~Bo Bennett

Referral Marketing has brought the traditional word-of-mouth marketing gimmicks to modern marketing methods. Physical marketing has always targeted their existing customers to grow their customer base. And referral marketing does the same.

Though marketing activities these days are so versatile and unique, referral marketing has still managed to help online marketers in the most unimaginable ways.

Let’s check out how Referral Marketing helped online marketers!

pinterest converasation

The conversation in the above image is the basic example of word-of-mouth marketing and/or referral marketing. I hope you have understood the idea behind referrals, let’s now understand it as per the industry standards.

What Is A Referral Marketing Program?

Referral Programs are created and promoted by marketers to enhance their business presence and optimize their ROI from the queue of online marketers. In referral programs, marketers reward both the referrer and the referred with the purpose to turn them into loyal and trustworthy Customers.

Moving back to the conversation between Tashima and Nick, Tashima was the one spreading the information and is termed as a referrer in technical aspects. While on the other hand, Nick is the referred user or referral.

The referral system works on the basic concept of mutual benefits. If Tashima is an active member of Mr. Brown’s referral program, then referring Nick will benefit both of them. They both will earn some kind of reward for their contribution towards Mr. Brown’s bakery.

Tashima will get rewarded for referring to Nick Watt whereas Nick will earn a discount for making his first purchase on the store as Tashima’s referral.

People purchase from the referred shop because they trust the referrer. The belief that the referrer would never suggest something wrong or misleading is the basis of referral marketing.

Referrals Became Inevitable…

The concept of referral marketing or to say word of mouth has spread at such a vast level that every other business owner has started implementing this for their own business.

Referral Program simply stands on two words, that is, Invite and Earn. Invite more to earn more!

But the irony is that marketers didn’t even realize when it has entered into their lives and become so compelling for their business success!

The twist came in the referral methodology when businesses started clubbing it with other loyalty programs. Some mixes worked wonders for a considerable season while others failed beyond imagination.

One such mix by marketers was combining coupon discounts with referral marketing. It may seem the go-to strategy today but when this idea was proposed, many doubted the outcomes.

Coupons and referrals are both together in the same boat! 🤨

When marketers were asked about their inspiration behind such a mix, they gave a really simple yet interesting explanation. They explained the importance of increasing new customers to grow their business. Now, attracting new customers every day is definitely a hard job. But, asking the existing customers to get their friends and relatives to know about them is fairly easy.

Referral marketing works on mutual benefits while coupon marketing attracts customers looking for attractive deals. This combination of coupons and referrals was, hence, aimed to bring in the mutual benefits from both of these individual programs.

And that’s how the Coupon-Referral Program was framed!

Coupons And Referrals: The Ultimate Marketing Mix!

The coupon referral program (CRP) works similarly to referral marketing. The base idea is still the same, i.e., invite and earn. The more you invite the more rewards you earn. Pairing it with coupons, the referral rewards are now categorized with various coupons.

For example, you earn 1 coupon with a 10% discount on referring 10 new customers after they make a visit to your store or make a purchase.

Benefits Of Coupon Referral Campaigns

The coupon referral program works in multiple dimensions for your business –

  • Customers trust referrals
  • It improves RoI in minimum TAT
  • Makes the audience aware of your brand
  • Enhances brand reputation
  • Easy to implement
  • Builds customer loyalty
  • Increases audience engagement level
  • Referrals are easy to market and promote

After knowing all the benefits, the next thing is to implement the coupon referral campaign for your business.

How To Setup CRP?


To set up or build a coupon marketing program, there are two alternative approaches.

Approach 1: Hire an agency or a developer and get your website customized which involves a good time duration too.

Approach 2: Get Coupon Referral Program plugin, configure the settings and you’re ready to go in 10 minutes.

You can go with whichever approach suits you the best. To me, approach 2 is easier and more convenient than approach 1. Following through the approach 2, one can buy a decent coupon referral program plugin that serves the features you need to implement. Install & configure the plugin. And, your coupon referral program is created.

Get The Best CRP Plugin Now!

Also, the understanding of the plugin setup process can be a perplexing task for beginners and the ones with no technical knowledge. And, so, you can follow through with the documentation and create your coupon referral program as directed there, step-by-step.

How Implementing Helps You Achieve Business Objectives?

An online business often faces several issues in running and growing a business venture like –

  • Countable number of employees
  • Not acquiring traffic and engagement on site
  • There is no word like your existing customer loyalty in business
  • Not reaching the right audience at the right time
  • There is no brand recognition

Making your business an open book to a third party is not an easy thing but, believing and maintaining faith in your decision to implement a coupon referral program using a third-party plugin will definitely bring you better results.

Let’s see how Coupon Referral Program helps businesses to accomplish their business objectives:

1. Builds Comprehensive & Vigorous Customer Base

Coupon Referral Program provides coupons to users when they sign-up or refer their friends and family members to your website. Nowadays shoppers prefer to shop from those websites that elevate variations in the form of providing coupons.

This plugin helps marketers elevate those coupon variations for their customers and that’s how they manage to acquire and retain customers and make their customer base vigorous.

Through the Coupon Referral Program, marketers can decide whether they want to offer coupons on sign-up to ALL USERS or ONLY TO REFERRED USERS.

Not only on sign-up but, this plugin also provides coupons on referral purchases. That is when the referred user makes any purchase from your shopping site, the referrer will also earn some kind of reward in the form of coupons for sharing the referral link.

By offering variations in coupon marketing you and your marketing team can climb upon mountains of trust and loyalty for your customers.

2. Builds Relationships With Strong Social Presence

Social media is all about building relationships!

Social media giveaways campaigns attract massive customers’ interest. Therefore, giving out coupons on referrals using social media is a great way to accumulate more potential leads.

Coupon Referral Program truly knows and understands this fact and that’s why they help marketers like you in establishing a healthy and friendly relationship with their customers.

This plugin enables its audience to share the referral link on social networking sites like Facebook and Twitter. Moreover, marketers can also leverage email marketing to enhance brand reputation among their audience. This means that with Coupon Referral Program your audience can share the referral link via Facebook, Twitter, and Email.

This is how Coupon Referral Program helps marketers in creating their business’s online presence, building brand reputation, and relationships with their audience!

3. Coupon Referral Program Enables You To Leverage Loyalty Reward Points As Well!

With Coupon Referral Program, you are not only restricted to coupons or coupon referrals!

You can also leverage reward points to make your loyalty program more interesting for your customers and to grow your business as the moon glows. But for leveraging this loyalty reward point feature, you must have the WooCommerce Points and Rewards plugin installed and implemented in your eCommerce store.

Through this point and reward functionality, you can permit your audience to earn points rather than coupons on sign-up and referral purchases. Further, your customers can claim rewards in exchange for the earned points.

4. Coupon Referral Program Ensures Increase In Revenue

By using the Coupon Referral Program you can increase your customer acquisition and customer retention rate in minimum time. This ultimately benefits you in improving your overall business revenue.

The coupon referral program provides coupons to the referred users when they sign-up and rewards to the referrer when their referred customers purchase from the same online store. In this way, the Coupon Referral Program keeps both users gratified and happy.

Online shoppers want coupons for their shopping. The coupon referral program is simply fulfilling this requirement of online shoppers and thus helping you in increasing and enhancing your revenue day by day!

You Can Setup Coupons with Points & Rewards Loyalty Program!

Is Coupon Referral Program Supposed To Be Your Success Secret Too?

Every passionate businessman and marketer rejoices in having a loyalty program for their business. And, it’s even better when it’s a coupon referral program. Building a coupon referral program that can elevate positive results for your business is easiest and most achievable with team WP Swings (formerly MakeWebBetter) standing beside you.

Let us know what you think about coupons, referral marketing, and coupon-referral marketing together. Share your thoughts in the comments below.

About the Author: Anusha Mishra

Hi, I am Anusha- a Wordsmith! I completed my technical education in Mechanical Engineering and enjoyed my days in the field around humongous machinery and all. But, since I had been an avid reader and a fluent writer, I considered writing as a career. I am here to offer insights about WordPress, WooCommerce, Digital Marketing & more.

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One Comment

  1. slick ukdeals May 25, 2022 at 12:03 pm - Reply

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