16 Days To Mark In Your Holiday Sales Calendar In 2025/26

Are you ready to mark your holiday sales calendar? 

Why? Because holidays are something we always crave. It’s a way to meet and greet our family and friends. But for eCommerce businesses, it’s an opportunity to make money.

From Valentine’s Day to Presidents’ Day, these are great opportunities to run promotions, launch new products, and connect with your customers. So take a look at our list and start planning your holiday sales strategy today!

Suppose you also own an eCommerce business and are looking to take advantage of this year’s holiday season. In that case, you must target the most profitable days of the holiday sales calendar. So what are those days?

Scroll down to find out.

16 Most Profitable Days In A Holiday Sales Calendar

Note: I’ve created this calendar, covering the festival period from October 2025 onwards.

Stop beating yourself up for not being prepared last year. It’s time to take action this year…

In this blog, we have curated a holiday sales calendar that gives you all the required information related to the important festive days of the season, along with ideas for running engaging marketing campaigns.

This will help you plan your marketing & selling strategies for each festival accordingly.

Holiday Calendar 2025- 26 –  Dates You Shouldn’t Miss For Upcoming Holiday Sales

To help you prepare for the most significant upcoming holiday sales, here is a comprehensive marketing holiday calendar for 2025. Use this guide to plan your promotional strategies and maximize your sales opportunities throughout the year.

Let’s dive right into the strategies and marketing hacks…

1. Columbus Day – October 13, 2025

Target Audience: General Public. Specifically, it targets shoppers looking for discounts on home goods, apparel, and electronics.

Columbus Day is celebrated in the United States on the second Monday of October to commemorate Christopher Columbus’s arrival in the Americas in 1492. This initiated widespread European exploration.

Many shoppers are seen making the most of Columbus Day as it is the start of the festive season.

2. Diwali – November 20, 2025

Target Audience: Indians, and across the globe

Diwali is a huge festival celebrated by Indians across the globe. For Hindus, this is linked to the ancient legend of Lord Rama, who was deprived of his kingdom and sent into exile for 14 years. Diwali celebrates Rama’s eventual defeat of the evil spirit Ravana and his triumphant return to his home. Diwali purchases are intended to be the “shopping of the year,” and this long-standing custom is also being observed today.

3. Halloween – October 31, 2025

Target Audience: North America and some Asian, European, and Oceanian countries

In a holiday sales calendar, Halloween is a holiday for celebrating all things horror, spooky, hilarious, and fun. Halloween traditions revolve around an industry that ranges from decoration to clothing, confectionery, and food. And it stands as the most fruitful event. Where many marketers and shop owners tend to encourage Halloween marketing ideas.

According to Spherical Insights, the market size is growing at a CAGR of 10.9% from 2023 to 2033. The United States Halloween decorations market size is expected to reach USD 14.77 billion by 2033.

Therefore, you must capitalize on this day to multiply your revenue generation chances.

You can follow some of these tips to increase your sales this Halloween:

• Decorate your online store with a spooky Halloween look
• Stock up on Halloween-related items
• Run an online Halloween marketing campaign
• Make sure to upsell other related Halloween items
• Generate and promote content on Halloween

4. Thanksgiving Day – November 27, 2025

Target Audience: American people

According to Adobe, American consumers are expected to spend $5.6 billion online on Thanksgiving Day. This speaks volumes about how profitable this year will be as compared to last year, at $5.3 billion.

You can follow some of these tips to increase your sales this Thanksgiving:

• Thank them through email newsletters
• Create and deliver personalized content
• Host giveaways on your website
• Engage with users through social media
• Offer loyalty points to customers

You can offer loyalty points in emails to your customers on Thanksgiving. And if you want to increase eCommerce conversions, a holiday sales calendar card is your token, which you need to look forward to.

5. Black Friday & Cyber Monday (BFCM) – November 28, 2025 – December 1, 2025

Target Audience: Almost Across The Globe

In this section, we will discuss both of these holidays. Some eCommerce stores run the sales of both of these festivals together. But we will first talk about Black Friday, and then Cyber Monday.  (BFCM)

An exciting fact about Black Friday that can agitate eCommerce store owners is that many other countries have also started celebrating it. One can enjoy Black Friday sales in different areas of the globe.

Here are some tips you can follow to make more sales on Black Friday offers:

• Create and offer a gift guide
• Try to run flash sales to create urgency
• Encourage customers to purchase with free shipping

Additionally, Black Friday and Cyber Monday deals are the best of friends when sitting for holiday marketing ideas. So, plan to make it big for the eCommerce holidays.

U.S. online sales on Black Friday hit $10.8 billion, and Cyber Monday reached a record $13.3 billion. These figures are a testament to the period’s impact on consumer spending behaviors and brand strategies.

This indicates how crazy shoppers are on this day. And it also shows it can bring terrific benefits to your business if you plan your marketing campaigns for this day.

Embrace some of these tactics to generate tons of money this Cyber Monday sales:

• Showcase your Cyber Monday deals collection
• Promote your campaigns heavily on social media
• Eliminate additional charges from the products

This day brings a lot of opportunities for WooCommerce stores, both large and small. Like Black Friday, this day also offers big discounts for its customers. BFCM Ecommerce is the biggest holiday sale for any eCommerce Business.

6. Hanukkah –  December 14, 2025 – December 22, 2025

Target Audience: Jewish Community

The Jewish community celebrates Hanukkah for 8 days. That means an 8-day sales opportunity for your eCommerce business. However, as compared to Christmas, people don’t shop that much on Hanukkah. But still, it’s a major event for the Jewish community.

Hanukkah is also called the festival of lights, so you can sell products like lamps, candles, and other decorative materials.

7. Christmas – December 25, 2025

Target Audience: Almost Across The World

The birth of Jesus Christ is celebrated among billions of people with great pomp and show. People spend an enormous amount of money during this holiday.

Here are some of the tactics you can employ to make the most out of this Christmas:

• A Christmassy look is a must for your online store
• Run online contests on your website and offer Christmas gifts
• Create and run personalized marketing holiday campaigns
• Offer discount coupons and gift cards
• Run an after-Christmas sale
• Use social media heavily to drive traffic to your store

8. New Year – January 1, 2026

Target Audience: All Over The World

In the eCommerce holiday calendar, the first surprise stands as the New Year. During this holiday, at this point, customers are in a fresh mind. The retail marketing calendar is checked. So that upcoming retail marketing campaigns could be executed correctly.

So, this is the right time to invade your customers’ minds with your wonderful surprises. Strategize your holiday marketing ideas and campaigns in such a way that customers become highly interested in purchasing your products.

Here are some of the tactics you can employ to make the most out of the New Year:

• Start the New Year with Heavy Discount Sales
• Launch New Products in the New Year
• Post-New Year Sale for Product Clearance 

Give 50% off on your products or offer any special discounts, and plan special products for children as well.

9. Republic Day – January 26, 2026

Target Audience: Indians and across the globe.

Republic Day is celebrated in India on 26th of January every year to commemorate the day in 1950 when the Constitution of India came into effect, making India a sovereign, socialist, secular, and democratic republic.

Many retailers like Myntra, Amazon, Flipkart, Nykaa, Ajio, and many other such brands offer heavy discounts on clothing, electronics, and other services that they offer.

Most Republic Day Sale begins in the middle of January, run for about a week, and wrap up by the 18th or 19th of January.

10. Valentine’s Day – February 14, 2026

Target Audience: Across The World

Valentine’s Day has always been a crazy festival. During this holiday, you can seriously put on your thinking cap and nurture your holiday marketing ideas to grab maximum sales.

The United States will reach just under $27.5 billion in 2025.

While spending on significant others and family members is in line with last year, many consumers are looking to show appreciation for other meaningful relationships in their lives. Keeping in mind the stats of 2025, an evening out was the option chosen by about 35% of consumers, with total spending on this category reaching $5.4 billion. While the spending on gifts saw an increase to $4.3 billion.

11. Presidents Day – February 16, 2026

Target Audience: United States

Apart from those major holidays, Presidents’ Day can also be a fruitful day for you. President’s Day is about the celebration of the first US president, George Washington. Along with the first president, people also celebrate the birthday of the United States’ 16th president, Abraham Lincoln.

It is celebrated on the third Monday of February. And people buy different kinds of stuff like electronics, household items, furniture, laptops, etc.

So if you deal in these sorts of products, you can make a great profit on this day with the right marketing strategy in place.

12. Chinese New Year – February 17, 2026- 3rd March, 2026

Target Audience: Some Asian Countries, along with the US, Canada, UK, and Australia

Chinese New Year is another festival you can mark in your holiday sales calendar. If your business operates in East or Southeast Asia, this holiday is crucial for you. Countries like China, Vietnam, Singapore, Korea, etc. celebrate this holiday with great enthusiasm. It is also a public holiday in such countries.

Apart from these Asian countries, countries like the US and Canada also celebrate this holiday. Though it’s not a public holiday there, the celebration still happens.

So you can take advantage of this holiday to make it as profitable as you can.

13. Easter – March 5, 2026

Target Audience: Every Country That Celebrates Easter

Easter is an important day for the Christian community. It’s the day when Lord Jesus was resurrected after death. People celebrate this festival worldwide and despite the Covid-19 pandemic, people planned to celebrate it with more pomp and show this year. Businesses may also consider this holiday season when opening a virtual office in Hungary to align with local customs and celebrations.

According to NRF, even those not celebrating the holiday are planning to take advantage of Easter-related bargains, primarily looking to purchase candy and food. The organization clocked spending for the top Easter items that consumers will purchase at $3.3 billion for candy, $3.8 billion for gifts, and $7.3 billion for food. 

This means if you target this festival, you can easily hatch more sales.

You can follow some of these tips to make this Easter more profitable for your business:

• Run an online easter contest
• Host easter giveaways 
• Offer special discounts for early Easter shoppers
• Organize an online easter egg hunt on your website
• Give your website and newsletters an easter look
• Ensure that your Easter landing pages are easy to navigate, with clear categories for Easter gifts
• Run a social media campaign around easter

There has always been a huge flow of happiness among people on this day. So, drive up your sales for this special occasion and give your customers a reason to make purchases from you.

14. US Independence Day – July 4, 2026

Target audience: Americans

The 4th of July is celebrated as Independence Day in the United States. On this Day, 13 American Colonies were declared free and independent and thus recalled as the United States of America. That’ll be one of the biggest holidays in America and, thus, a great opportunity for the sellers to entice their customers.

According to data from the National Retail Federation (NRF) and other sources, U.S. consumer spending for the 2025 Independence Day holiday period reached approximately $8.9 billion, a slight decrease from the $9.4 billion recorded in 2024. However, average per-person spending on food saw a modest increase.

You can follow some of these tips to increase your sales on Independence Day:

• Focus on clothing with stars and stripes
• Offer free shipping for the day
• Expose your picnic, food, and beverage-related stuff

All across the continent, Independence Day is celebrated on a large scale. Starting from clothing sales to beauty deals and home decor, the 4th of July stands as a major point for the retail marketing calendar.

15. Indian Independence Day – August 15, 2026

Target Audience: Indians, all across the globe.

India celebrated its 79th Independence Day on August 15, 2025. The day commemorated the nation’s freedom from British colonial rule, which was achieved on August 15, 1947. Major retailers and eCommerce companies like Amazon, Flipkart, Ajio, and Myntra held sales during the first half of the month.

16. Labor Day – September 7, 2026

Target Audience: American, European, and Asian countries

It is again one of the most important federal holidays. This is fully devoted to the Labor movement & Trade Unions.

In the United States, Labor Day is celebrated on the first Monday of every September, followed by a 3-day weekend. On the other hand, in many Asian and European countries, it is celebrated on May 1st.

So, mark up this special date on your marketing calendar and plan your campaigns accordingly.

Things To Remember While Creating Your Holiday Campaigns

Nothing works great without perfect deals and offers. And, when it comes to the holiday season, you need to be extra cautious. Here, you need to work on a few of these things:

• eCommerce holiday campaigns are not directly set for the festive season but start before that. You need to pitch your sales ideas from the pre-occasions to make the base rather than becoming an alien to the market.

• Don’t forget to personalize your offers. You might have your previous year’s data. This tracks down the deviation path by your prospects from buying your stuff and moving to your competitor. Identify and eliminate those bottlenecks to prevent your customers from choosing your rivals.

• Spread the word through social media. Nowadays, there is much more than one-to-one communication. You can post relatable offers and deals on social platforms and groups you’re gonna offer during the holiday season sales.

• Your holiday marketing campaign should have a clear and concise message that resonates with your target audience. The message should be relevant to the holidays, but it should also be consistent with your brand identity.

• The holiday shopping season is long and competitive, so it’s important to start planning your campaign early. This will give you time to develop a strategy, create your marketing materials, and test your campaigns.

Frequently Asked Questions (FAQs)

1. What are the biggest sales days of the year?

The biggest sale days of the year include events like Black Friday and Cyber Monday in November, which kick off the global holiday shopping season with crazy discounts, and Prime Day in July. In India, major sales include Flipkart’s Big Billion Days and Amazon’s Great Indian Festival in September-October, Independence Day, Diwali, and Republic Day, coinciding with the festive season. Other global sales days include major holidays like Christmas, New Year, and mid-year clearances.

2. What holiday has the biggest discount?

While all global holidays offer good discounts. Black Friday is considered the biggest holiday with the most widespread and heavy discounts and offers across various products internationally. In India, the Mega Diwali sale holds a similar position as the biggest sale of the year, with exclusive discounts.

3. Major US holidays to look out for when shopping?

Major U.S. shopping holidays to look for when shopping include the mega year-end holiday season (Chinese New Year, Thanksgiving, Black Friday, Cyber Monday, Christmas, New Year’s) and other significant sales events like Easter, Presidents’ Day, Memorial Day, Labor Day, Martin Luther King Jr. Day, and Mother’s Day.

4. What is the most sold item in December?

The most sold categories of shopping are clothing, gift cards, and toys. Seasonal Items like scarves, sweaters, blankets, and hoodies also see an increase during December.

5. Which day in December is known for massive sales online?

Customers are recorded saying that while Cyber Monday (i.e.the Monday after Black Friday) is a mega online sales event, other days in December, such as Green Monday (the second Monday of December), Free Shipping Day (December 18th), and Boxing Day (December 26th), also features significant online sales and offers, with Boxing Day becoming increasingly focused on online shopping.

All Set For Holidays?

So, now we have reached the destination of our journey.

A holiday sales calendar is a must for any eCommerce business that wants to escalate its revenue during the festive season. It helps eCommerce businesses to strategize holiday sales promotion activities for upcoming events and plan their retail marketing holiday campaigns.

The above-mentioned are some basic and most commercial occasions that most businesses target during the holiday season sales. You just need to select your upcoming festivals and allow your customers to spin the wheel.

Also, make sure you follow all the security measures in each process of your business. Because nobody will risk their lives in this pandemic just for a simple product.