How Offering Digital Gift Cards Can Benefit Your eCommerce Business?

Digital Gift Cards Benefits have proven their worth time and again. Even in the tough times of the pandemic, Gift cards became the hope of many businesses standing on the verge of falling apart.

It surprises me to see the rise in eCommerce gift card sales during and after the COVID-19 pandemic. Businesses are turning to digital gift cards to boost their sales.

But what is a digital gift card? A digital gift card is an electronic version of a traditional gift card that can be used online or in-store, providing flexibility and convenience to both the giver and the receiver.

The stats and survey reports have always emphasized the importance of selling Digital Gift Cards for eCommerce websites.

As shared by mageplaza.com, the global market size for Digital Gift Cards is expected to rise to $510 billion dollars by 2025.
The Digital Gift Cards benefits are not limited to sales during the festive and holiday seasons.

Gift vouchers work all year due to various occasions and events including birthdays, anniversaries, and baby showers.

Thinking about it, you’re bound to lay your focus on what benefits eCommerce gift cards offer to have such popularity among both sellers and customers.

Well, the next section will guide you through the simple yet powerful benefits of using digital gift certificates for your eCommerce business. Read on.

Digital Gift Cards Benefits For An eCommerce Store

Digital gift cards benefit eCommerce businesses in multiple ways. They are –

1. Acts as a Sales Booster

eCommerce gift cards are the solutions that every customer wants to avail of. One of the benefits of digital gift cards lies in their power of being a sales magnet.

If you are sharpening your gift card marketing strategies and thus want to present one to your customers then go for it.

After receiving the gift cards, most of the recipients are likely to come to your store to redeem their gift cards. They often end up purchasing more than the gift card value.

“So, gift cards are a two-fold sales booster. First, selling gift cards adds to your revenue, and second, the recipients also buy more products while redeeming their cards.”

2. Attracts New Customers

As we already said in the first point, eCommerce gift cards are sales boosters, including physical gift cards. But, the major reason for being a sales booster is that gift cards also generate new leads for businesses, attracting new eyes with new gift certificates, i.e., they attract more and more new customers.

Customers purchase digital gift vouchers for their special ones usually. There is a high possibility that the gift card receivers might come across your store for the first time, which would add new customers to your store.

Especially during the holiday season, you can add plenty of new users and expand your business.

Along with digital gift cards, physical gift cards also play a crucial role in this process, providing a tangible way to attract and retain customers.

3. Builds Brand Identity and Brand Value

A famous marketing rule states that: What’s Seen Is Sold.

One of the e card benefits is that digital gift cards can carry your brand value wherever they go. Gift cards can increase your brand’s reach to so many people that you are not able to achieve through conventional marketing.

Gift cards are even resold sometimes, which increases their reach. So, all the recipients become aware of your brand.

Many businesses prefer offering gift vouchers as their pre-launch marketing strategy to build the buzz of their brand, product, and services, etc.

Also, the digital gift cards purchased by your customers showcase their love for your products that they’re willing to give your gift cards to their loved ones. This adds up to your brand value too.

4. Boosts Brand Recognition

Isn’t it obvious that customers do remember the name of the brand when they get an exclusive and/or intriguing offer that they can’t resist?

Selling digital gift cards in your eCommerce stores provides you with a similar opportunity to force your customers into recognizing your brand in the simplest manner possible. By implementing an online gift card system, you can simplify this process and enhance customer experience.

Besides, promoting your eCommerce gift cards is far easier than physical ones. You can use various mediums like blogging, video marketing, social media marketing, etc, to promote your gift cards and boost your brand recognition. An online gift card system makes it even simpler to manage and market these cards effectively.

5. Sell Anytime, Anywhere

The good thing about selling digital gift cards is that you don’t have to be present in front of your customers. You can sell them directly on your website, which means that you can sell gift cards anytime, literally.

Also, digital gift certificates are shared over emails and different messaging platforms, implying that your customers can get them sitting at home or roaming around.

All customers have to do is to buy & share the gift cards with the recipient via email, messenger apps, or simply download them in pdf format.

6. Improve Customer Retention

Most gift card programs offer the convenience of spending the gift card amount as and when they wish. However, some sellers restrict the use of gift cards to two or three times. But that works wonders for the gift card sellers.

Why?

Because this method ensures the repeat sales rate for the customers having a gift card amount balance.

Hence, digital gift vouchers do boost the customer retention rate.

7. Seasonal Sales Promoters

The holiday season is the main part of the year that witnesses the rise in sales in every business sector.

It is like a rejuvenating period for every business. Therefore, selling gift cards during the festive seasons provided a power-pact boost to your store’s performance. This is where gift certificate marketing comes into play.

The holiday season is when gift cards are in peak demand. As you already know, gift card helps people avoid the stress of selecting gifts, and thus they are popular during the festive season.

Implementing gift certificate marketing strategies can maximize your sales and enhance your brand’s visibility during this crucial period.
Effective gift certificate marketing not only drives sales but also solidifies customer loyalty and brand recognition.

8. Builds Customer Loyalty

Having loyal customers is a blessing to any business. A digital gift card program is also a type of customer loyalty program that is highly adopted by major eCommerce platforms today.

Gift cards are robust and the ability to add that personal touch while creating gift cards adds to your customer’s interest in your business.

You can reward your customers or visitors with gift cards upon the completion of certain actions or tasks and motivate them to purchase more from you.

Offering gift cards can be a great tool to engage users and reward them for their positive behaviors. It can lead to lasting seller-buyer relationships.

9. Convenient Gifting Option

Other digital gift card benefits include the most convenient last-minute gifting options for late shoppers.

Even for corporate giftings, they’re becoming a preferred choice as gift cards are easy to redeem with complete independence of choice to the user.

Some sellers even sell Gift cards with customizable designs and prices, adding further convenience for customers, which is not possible with any other form of gift-giving.

10. Support To Small Businesses

Digital gift cards are popular in the hospitality and spa industry. Many restaurants offer gift cards to their loyal customers as an appreciation for their loyalty.

As the effects of the pandemic recede, many small businesses have come forward with a plan to offer gift cards to their customers to get back on track and cover up the pending targets as much as possible. Also, digital gift vouchers bring instant cash flow when offered to regular customers.

Digital gift cards benefits include their versatility and the potential to improve businesses in many more ways depending upon the creativity of the sellers and marketers.

Gift Cards Success Story

Dee Why Therapeutic Center

DEE Why Therapeutic Centre specializes in therapeutic massaging techniques to relieve stress and cure health issues including sports injuries, back/neck/muscle pain, stress relief, fatigue, and lymphoedema.

They have been in the wellness industry for 25+ years now and have served multiple customers throughout. But there’s always a will to grow and expand the wings wider.

However, to take a step forward, they needed to attract more new customers and not serve only existing customers. The major concern was to increase the customer engagement rate to boost overall sales.

Mike started a gift card program with the help of the gift cards for WooCommerce Plugin by WP Swings and witnessed new users on average within a month. Thereafter, he observed the immediate digital gift cards benefits and was surprised by it.

Here is a quote by Mike:

“After implementing a gift card program, I realized the potential of gift card marketing in the coming future. Digital gift card benefits are increasing day by day. The plugin is loaded with some very useful features and is still easy to use.”
– Mike

Avail Maximum Digital Gift Cards Benefits With These Tips

Time and again, you have got one question that has kept you bothered ‘How to sell the digital gift card in your eCommerce store?’
By the way, a digital gift card is one of the easiest forms of gifting solutions through which you can make money. Running a digital gift card program is easier when done in the following ways –

1. Upsell With Digital Gift Cards

At least, gift cards have already been the best program for retailers when it comes to introducing upsell in the system. While providing upsell, you can channel the complete cycle by adding a gift card at the end of the cycle. So, now you can say that there are many benefits of e-gift cards, and here is the catch for you!

2. Pricing Digital Gift Cards The Same As Product’

As said in our previous blogs, you can shelf out your digital gift card as your whole-sole product like others. Any buyer can come and buy a gift card like he/she tends to buy other products from your store. And here, you can personalize gift cards according to your store’s ceremonies like Independence Day, Halloween, Black Friday & Cyber Monday, and more.

3. Display Your Gift Card Offers

The benefits of gift cards also count on displaying gift card offers over the site or using them during marketing. During gift card marketing strategies, you can mark upon by displaying the digital gifting solution at the perfect space of the site. It can be a header, centrally positioned, or even on the pop-up.

4. Customize & Personalize Your Digital Gift Cards

Digital gift cards always get purchased based on their design and looks. Moreover, giving a choice to customers to add personalized messages increases their interest in your gift cards.

But, you still need to provide gift-ready certificates in your eCommerce stores. There are multiple business gift card templates available in the market and all you need to do is to pick the right one for your business.

5. Digital Gift Cards for Referrals

Be it, presenting a gift card or extending for referral, eCommerce gift cards have a maximum number of benefits. You can rely on the advantages of e-gift cards for business by extending this facility to your customers and turning them into your promoters.
These gift cards have many plus points, and incorporating them into your referral strategy can be a game-changing decision for your business growth.

6. Group Gifting for Better Engagement and Sales

Gift Cards for WooCommerce Pro introduce an amazing new feature: Group Gifting. With this feature, you can now create collective gift card products, enabling organizers to send contribution emails to friends and family.

Together, you can effortlessly meet the desired gift card amount. Afterward, the recipient will get their card on the scheduled date.

Group gifting provides an interactive and social element to the shopping experience.

Customers have the exciting opportunity to involve their friends and family in the contribution process, elevating the experience to a whole new level of engagement and enjoyment.

Group gifting encourages customers to purchase more expensive or premium products/services as they can share the cost with others. This can lead to higher average transaction values, Thus leading to more profit

For more info visit the Group Gifting Documentation Page

Summing Up!

Gift certificates will be the ultimate gifting medium in the days to come. With the advancement of chatbots, if you are thinking about when to provide a digital gift card, then no place can be better to settle gift cards to get used for services and products asked for.

The benefits of gift cards stand equivalent to the business criteria you are catering to. But, be it any business like service based or product based. Gift cards will become the most important thing to bring the maximum from both sectors.

Happy Shopping Prevails!