Upselling is not selling an upgraded product. Many marketers have this misconception. It is an intricate marketing strategy, which requires a lot of planning and execution. Utilizing the right product, the placement of that particular product, and the timing – Everything matters! If you are a new WooCommerce store owner, here you can learn all about upselling and the best WooCommerce Upsell Plugins that will help you skyrocket your sales & profits!
Upselling is more or less based on this one quote by Mark Hunter,
“It’s not about having the right opportunities, it’s about handling the opportunities right…”
As an online store owner, you will get countless opportunities to upsell, but it is about how you are utilizing those opportunities because you can also end up losing a potential customer if you overburden them with the offers.
In this blog, we will talk about what upselling really is, and how you can incorporate this marketing strategy into your store by using WooCommerce upsell plugins.
Are you ready to unveil? Because we are….
In This Blog, We Will Talk About…
What Do You Need To Know About WooCommerce Upselling?
WooCommerce upselling is a strategy used by online store owners to strategically encourage customers to spend money by purchasing additional or upgraded products, which will boost sales of your WooCommerce store. Upselling campaigns involve offering customers or potential customers a higher-end or more expensive version of the product they are interested in or merely suggesting related items that might complement their purchase. Marketers also utilize the best WooCommerce upsell plugins to integrate this technique into their stores seamlessly.
As this marketing strategy is extremely intricate, we have jotted down some key aspects to consider regarding WooCommerce upselling. This will help you maximize your profits like never before…
1. Product Recommendations
You can incorporate upselling by showing different product recommendations. For this process, the first step would be to identify the products that you as a marketer can use for being upsold. This selection can be based on their relevance to the customer’s current selection. These products can include complementary items, accessories that go well with the item that your customer is buying, or upgraded versions of the product.
2. Personalization
WooCommerce upselling and personalization go hand in hand. Marketers can use different CRM tools to gather customer information and utilize that information to create personalized upsell bump offers. This can be achieved through tracking previous purchases, browsing history, and customer preferences.
3. Timing Is Key
As discussed before, timing is an essential part of successfully upselling. The upsell offers should be shown to the customers at the right time during the customer journey. For example, suggesting complementary products on the product page or offering an upgrade during the checkout process can result in being effective. Also showing an exit Woocommerce upsell pop-up when the customer is leaving your website showing discounts can result in them (the customers) making a successful upgraded purchase.
4. Strategic Placement Of WooCommerce Upsells
WooCommerce store owners can display the WooCommerce upsell offers on cart pages, product pages, or during the final checkout process. This ensures that the customers get ample time to think but do not think hard enough before finally making the purchase. Also gives them a fair chance to evaluate their additional purchase before making the final judgment call.
5. Only Responsive Designs Work
It is important to ensure that the upsell offers that you are displaying on your website are simple concerning the design. It is also important that the upsell elements are optimized for various devices, as customers may browse and shop using different platforms such as desktops, tablets, or smartphones.
An example of a simple responsive upsell design…
Implementing effective upselling strategies in WooCommerce requires a balance between providing valuable options to customers and respecting their preferences. By carefully planning and testing your upselling tactics, you can enhance the shopping experience for customers and boost your online store’s revenue.
Now that we have explained the various elements of WooCommerce upselling, we can move forward with the list of the best WooCommerce upsell plugins that will take your online store operations to the next level…
6 Best WooCommerce Upsell Plugins To Boost Conversions
Introducing WooCommerce upsell plugins is an excellent way to enhance your online store’s upsell capabilities, and also helps to streamline your online business activities. These plugins not only offer additional features and functionalities but are also designed to engage customers, encourage larger purchases, and increase overall sales.
Let’s together unveil each of the best WooCommerce Upsell Plugins For Your Online Store…
1. Upsell Order Bump For WooCommerce Pro
There are many upsell plugins in the market now, but Upsell Order Bump will always top the list of the best WooCommerce upsell plugins. Merchants can create WooCommerce order bumps and offer funnels for simple, variable, and subscription products through this plugin. The plugin also allows merchants to track the sale and behavior of every order bump upsell they’ve added to their store.
They can also discover and introduce unique upsell offers at the checkout page and one-time single checkout page, this not only helps in increasing the profits of your online store but also elevates the shopping experience of your customer which in return will make them a returning source of profits.
Key Features Of Upsell Order Bump Plugin
Before Jumping into the top on-demand features of the Upsell Order Bump Plugin, we have a complete demo video that will walk you through these features, and help with a better understanding of the Setup of the Upsell Order Bump Campaign using the plugin.
- Evergreen Timer: The admin can utilize this Order Bump feature to incorporate an evergreen timer on the checkout page, which automatically resumes whenever the page is refreshed.
- Bump Recommendations: Merchants can set bump recommendations for bump sales, which will reflect when the customer is adding a product to their cart. This is the ultimate upselling hack for boosting sales.
- Product Type Availability – Simple, Variable, Subscription: The merchants can create WooCommerce order bumps and offer a cart funnel for simple, variable, and subscription products through the upsell order bump pro plugin.
- Duplicate Your Order Bump Upsell Funnels: Once the WooCommerce order bump offer is designed and if you want to clone the offer, the whole upsell WooCommerce will be created automatically in just one click.
- Template Customization with Live Preview: With the WooCommerce order bump, admins can select & customize the template design to your requirements. And also preview the real-time changes in the template.
- Unlimited & Multiple Order Bumps: The merchants can create just a single order bump offer with the WooCommerce upsell plugin free version. However, the pro version provides the ability to create unlimited WooCommerce bump offers.
Pricing
Free On WordPress ORG: Order Bump Upsell
Premium Version: WooCommerce Order Bump
- 1-Site Plan: $59 / Year
- 5-Site Plan: $ 149 / Year
- 10-Site Plan: $ 289/ Year
Know More About The Order Bump Plugin…
2. One Click Upsell Funnel For WooCommerce
One Click Upsell Funnel is a WooCommerce solution that allows merchants to create post-checkout offers. Customers can grab these with a single click and no hassle entering shopping details.
The best part of this plugin is that you get to track the success of your cross-selling and upselling offers. With the help of the deep analytics tool, you get the opportunity to know which upselling offers the best and which needs improvement.
Key Features Of One Click Upsell Plugin
We will now talk about all the interesting features of the upsell plugin, but before we do that it is important to understand the functionalities of the plugin, and take into consideration the possibility of incorporating one of the best WooCommerce upsell plugins…
- Mobile Responsive/Optimized Templates: You get 8 provided pre-built templates that are customizable and mobile-friendly for creating WooCommerce upsell offers. Click Upsell funnel is customizable, where the merchants can use Elementor and other page builders for this purpose.
- Launch Global Funnels: Create global funnels that will launch after every purchase irrespective of product or category, providing an opportunity to convert more users.
- Funnel Sandbox Mode: Merchants can customize sales funnel templates & offer pages in sandbox mode and modify their elements before making them live. The one-click upsell funnel is only activated for admins in sandbox mode, not for live customers.
- Design Custom Offer Pages: Use the Elementor editor to create your custom templates and add your creative touch to the WooCommerce upsell funnels.
- Smart Offer Skip: The WooCommerce Upsell plugin’s smart offer upgrade shows customers an upgraded product post-checkout. If the customer accepts the offer, their current product is replaced with the offered upgrade.
Pricing
Free on WordPress ORG: WooCommerce Upsell Plugin
Premium Version: WooCommerce Upsell Funnel
- 1-Site Plan: $59/ Year
- 5-Site Plan: $149/ Year
- 10-Site Plan: $289/ Year
Know More About One Click Upsell Plugin…
3. WooCommerce Product Recommendations
WooCommerce’s Product Recommendations is also considered to be one of the best WooCommerce upsell plugins, why? Because it is an intelligent tool that integrates your marketing insights with algorithms and machine learning techniques, enabling it to provide the marketer with smart recommendations for your customers. The plugin analyzes customer behavior and preferences, it produces personalized product suggestions for each shopper.
Admins can craft both upsell and cross-sell offers effortlessly within the framework of WooCommerce. Additionally, it suggests items commonly purchased together, ultimately elevating the product discovery experience and boosting the conversion rates of your online store.
Key Features Of WooCommerce Product Recommendations
- Product recommendations can be shown in 20 different locations on your website
- The plugin can understand and analyze the different product relationships, and suggest meaningful suggestions or recommendations based on it
- You can customize your upsell recommendations by incorporating the filters, visibility settings, and amplifiers
- Offers products based on shoppers’ cart items, previous orders, browsing history, etc.
- Merchants can add product recommendations with just a few clicks because the plugin is straightforward to set up
Pricing: $99/ Year
4. OptinMonster
Optin Monster is another one of the best WooCommerce upsell plugins, it is also considered to be best for lead generation and conversion optimization. This plugin helps you create unique promotional campaigns for upselling and cross-selling products.
The plugin allows you to build great upsell pop-ups to convert abandoned visitors into loyal subscribers and customers. It comes with a powerful and user-friendly drag-and-drop builder and around 100+ ready-made campaigns. This includes popups, floating bars, slide-ins, and more.
Key Features Of OptinMonster
- Creates sticky header bars
- It comes with an exit-intent technology for one-time visitors
- A/B testing of these pop-ups to increase conversions
- Create shareable campaign links to be shared with friends and family
- Create custom pop-ups easily
- Geolocation targeting for upsell campaigns
- Helps you create visually stunning offers
Pricing
- Basic: $9
- Plus: $19
- Pro: $29
- Growth: $49
5. TrustPulse
TrustPulse stands out as the premier and widely embraced social proof plugin for boosting upselling and cross-selling endeavors within your WooCommerce store, this is why it is on the list when we talk about the best WooCommerce upsell plugins. Leveraging the influential FOMO (fear of missing out) strategy, TrustPulse dynamically showcases real-time purchases on your store, effectively encouraging users to explore and purchase a variety of products.
This plugin seamlessly integrates with WooCommerce, effortlessly presenting purchase notifications and highlighting popular visitor activity on your website. The notifications are entirely customizable, allowing you to seamlessly integrate them into your website design for optimal click-through rates.
Key Features Of TrustPulse
- Real-Time Tracking & Monitoring
- Flexible and Customizable design elements
- Display social proof to the right people, at the right time
- Zero complexities while setting up this upsell plugin
- Create notifications and make them live in under 5 minutes
- See an immediate boost in every conversion behavior
Pricing
- Basic: $5 / Month
- Plus: $ 10/ Month
- Pro: $19 / Month
- Growth: $39/ Month
6. Popup Maker – Popup for Opt-Ins, Lead Gen, & More
Popup Maker is a versatile WordPress plugin designed to create and manage popups on websites. It offers a user-friendly interface for building various types of popups, such as email subscription forms, promotional announcements, exit-intent popups, and more.
The plugin aims to enhance user engagement, capture leads, and improve conversion rates by strategically displaying targeted messages to website visitors.
Key Features Of Pop-Up Maker
- Available Customization Options
- Integration with Third-Party Services
- Inbuilt Drag-and-drop Builder
- Multiple ways to trigger the pop-ups to open
- Dictate the frequency of these created pop-ups which the customers will see
Pricing
- Start: $87/ Year
- Grow: $147 / Year
- Optimize: $247/ Year
Customer Testimonials
We can now dive into the customer success stories and learn how individuals like you have leveraged the upsell plugins to achieve their business goals.
1. Heel Holland Fotografeert
The Heel Holland Fotografeert offers offline and online photography courses, workshops, and masterclasses designed to give you all you need to advance your photographic abilities whether you are a beginner or advanced.
The WooCommerce Bump Case Study showed how they always had this desire to expand their business, and for this purpose, they were required to design a template that could be customized to their preferences and develop upsell offers that could be set at a lower price to make the purchase seem like a no-brainer.
They started using the Order bump offer plugin for WooCommerce plugin which enables them to customize templates as per their selection of a product to create upsell offers that may be displayed when a consumer checks out from your WooCommerce store each time. Results & Outcomes? 20% of the bump offers were selected by the customers (learners), and a sharp 25% increase from the previous period.
To quote them,
“We saw an instantaneous increase in the conversion rate after we utilized the Upsell Order Bump Offer plugin by WP Swings.”
– Heel Holland Fotografeert
2. Kolagen Boost
Kolagen Boost is a perfect blend of technology and beauty that provides truly unique, exceptionally premium, collagen supplements, cosmetics, and products rich in minerals. A beauty brand that gives the result is a combination of ingredients with perfect ratios.
Throughout their employment in this industry, they have dealt with several clients. However, there is always a desire to develop and broaden the company. To expand further, they needed to serve both their current customers and more potential ones for which they needed to create a global funnel that can be presented each time a consumer purchases from their WooCommerce store.
They have witnessed a massive increase in their order value and sales rate after creating global funnels with our plugin as per the WooCommerce Upsell Case Study. Also, with a better understanding of their customer’s behavior and interests regarding offers, they can focus more on their efforts and the results they achieve. Results & Outcomes? Increase in Average Order Value – 20%, and Rise in Traffic – 5-10%.
To quote them,
“Increase in order value was the immediate benefit they saw after successfully implementing the One Click Upsell plugin by WP Swings”
– Kolagen Boost
Over To You…
With each passing day, there is a new online store popping up, which makes it difficult to stand out. This is where adopting interesting marketing techniques comes in. Techniques like upselling & cross-selling. The art of recurring profits can be mastered, how? The key lies in harnessing the power of the best WooCommerce Upsell Plugins.
These upsell plugins serve as invaluable allies, effortlessly integrating with your online and WooCommerce store to optimize upselling and cross-selling strategies. From personalized product recommendations to strategic cross-sells, these tools empower you to enhance customer experience while boosting your bottom line.
Explore these plugins, and incorporate them into your store…
Happy Upselling!
About the Author: Muskaan Sabarwal
