One of the best ways to increase your profit is to sell gift cards in your WooCommerce store, and it’s as straightforward as selling any other product.
WooCommerce lacks a built-in feature for crafting gift vouchers, necessitating the use of a dedicated gift card plugin.
In today’s fast-paced world, expressing your affection by sending gift cards during special occasions is both convenient and considerate, granting your loved ones the freedom to choose their perfect gift. Gift cards are widely regarded as one of the finest gifting options available.
In this article, I’ll guide you through how you can create, customize and sell gift cards both digital and physical on your WooCommerce store
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How to Sell Gift Cards on Your WooCommerce Store?
Digital gift cards are special product types that are only added to your store using a WooCommerce Gift Card plugin.
Finding the right solution will take hours of research. So, let me save you time by introducing the Ultimate Gift Cards for WooCommerce. It’s the only gift certificate plugin you’ll ever need.
1. Setup Your Gift Card Plugin – Download & Install
The WooCommerce gift cards plugin is available for download in two variants. The free plugin is available on wordpress.org and the premium version of the plugin is available on wpswings.com.
Install and activate it on your store.
Get Gift Cards for WooCommerce Pro Plugin Now!
2. Configure the WooCommerce Gift Card Plugin for Your Online Store
To create & sell gift cards on WooCommerce, you need to enable our plugin from the General setting.
Also, take a moment to explore and configure the various features essential for your customers & smoothly sell gift certificates on your WooCommerce store.
Enable the WooCommerce Gift Card plugin to add the gift card product type.
Then, configure the general features such as Coupon Code Length & Prefix, Tax, Listing on Shop Page, Individual Use, Free Shipping, Expiry, Minimum/Maximum Spend
Limit, etc., you want to offer to your customers.
Similarly, you can go to various tabs and configure the kind of settings best suited to your business.
To do this, you can take help from the Gift cards documentation.
Get the WooCommerce Gift Cards Plugin that Brings Surefire Results
3. How to Sell WooCommerce Physical Gift Cards
Follow the similar process I have explained above to create physical gift cards. Afterward, enable the Shipping option to let customers send WooCommerce gift certificates to their recipients or to themselves.
Upon successful card purchase, you will receive the details in an email, which you can use to print using your gift certificate creator and deliver to the recipient’s address.
Physical gift card selling doesn’t get any simpler than this.
Note: Our Gift Voucher plugin is suitable for hybrid businesses too that sell both online and offline.
4. Customize Gift Cards With Personal Branding
You can sell gift cards that users can customize with personal designs and messages. You can configure the customizable gift card template by following the settings from the below image.
Once the setting to tailor your gift certificate is enabled, you’ll get the “custom gift card” product on the shop page with all the available options to customize the template.
You can allow customers to upload their images on the card or select pre-uploaded ones or both.
Post customization step is completed successfully, you are all set to sail the boat and sell gift cards to the recipients in your selected delivery methods.
5. How to Make WooCommerce Gift Card Templates
To effectively sell gift cards on WooCommerce, you must ensure they are attractive & tailored to your brand’s theme.
Some of the major templates we offer for our WooCommerce gift certificates [Pro]:
- Happy New Year
- Black Friday
- Merry Christmas
- Halloween
- Valentine’s Day
And the list goes on.
Although this plugin offers many pre-built gift card templates, it also gives options for merchants and customers to create and design their WooCommerce gift certificates.
To do so, you must create a custom post type “Gift Cards” post plugin activation.
Here, you can create/design as many Gift Card Templates as you want & increase your card sales.
To create a new Gift Card Template, navigate to the sidebar and click on Gift Cards > Add New. Here you can design your template by using custom CSS, and HTML and you can also use the given shortcode.
You may also personalize the gift card email template, which is used to distribute gift cards to recipients, send acknowledgment emails, and notify recipients of the gift card coupon balance.
Excited About The Potential Of Woocommerce Gift Vouchers?
6. Leverage The Benefits Of Group Gifting
Along with a variety of useful features, the gift cards plugin offers a group gifting feature that makes it easy for people to come together and buy a gift. Users can create a group gift card and invite friends and family to contribute money. This way, everyone can chip in and help make the gift extra special.
Even if everyone doesn’t contribute enough, the recipient still gets the gift card with the amount that was paid. This feature helps make group gifting simple and enjoyable for everyone involved.
It’s a great way to make special occasions even more special by sharing the cost of a gift with others. Whether it’s a birthday, anniversary, or holiday, group gifting with this plugin is a thoughtful and convenient way to celebrate.
Enjoy The Benifits of Collective Gifting With Group Gift Cards
Digital Gift Cards Vs Physical Gift Cards: What is The Preference of Your Customers?
Aspect |
Digital Gift Cards |
Physical Gift Cards |
|---|---|---|
| Accessibility | Email, Message, WhatsApp | Mailed or in-store |
| Cost-Efficiency | Generally more cost-effective due to no production, shipping, or storage costs. | Involves costs for producing, shipping, and storing physical cards. |
| Security | Can be secure with unique codes, QR/barcodes, PINs, or encryption. | Risk of theft or loss if the physical card is misplaced or stolen. |
| Tracking and Reporting | Easier to Track and monitor gift card usage and balance digitally. | Tracking physical card usage may be less efficient. |
| Customization | Easily customizable with digital designs, messages, and personalization options. | Customization is limited to the design of the physical card itself. |
Earn Reward Points On Gift Card Purchase
The WooCommerce loyalty points plugin seamlessly integrates with both the Ultimate Gift Cards For WooCommerce Free and Gift Cards For WooCommerce Pro.
This integration enables customers to accrue additional loyalty points when they make purchases of gift card products. In essence, it enhances the benefits of loyalty programs by incentivizing customers to earn points not only on regular purchases but also on their acquisition of gift cards, making the overall shopping experience even more rewarding.
5 Tips to Follow While Selling Gift Cards on Your Online Store
It isn’t as easy to sell Gift cards these days considering the increasing competition in the market. Following additional tips and hacks can surely help you to outstand your product from others in the market. Therefore, listed below are the 5 best tips to follow while you plan to sell Gift cards on your WooCommerce store.
1. Ensure Security (QR Code/Barcode)
Security is the biggest concern these days. Cyber thefts and attacks restrict users from proceeding with transactions while shopping online. Hence, digital gift cards that you’re selling should ensure security for the end-user. Enabling QR codes or Barcode features to encrypt the card codes and other essential details prevents the theft of gift cards.
Top 11 Gift Card Mistakes Online Retailers Make And How To Avoid Them
2. Allow Convenient Delivery Options
The mode of sending gifts was one of the major reasons for the popularity of digital gift cards. You wouldn’t want it to be delivered late or even beforehand because it will then kill the surprise fun.
Hence, offering convenient delivery options on scheduled dates will make your service stand out from your competitors. Ultimately benefiting your brand image.
For example, SlowDays, a travel-tour operator company, leveraged the benefits of selling gift certificates with multiple delivery options like sharing via email or downloading gift cards as a PDF.
3. Implement Country-based Pricing Compatibility for Global Users
Since you may plan to sell gift cards both online and offline, ask yourself:
How are you gonna manage the amount and transaction values while your online customer is dealing in some other branch in some other country?
Having a country-based price compatibility feature enabled in your WooCommerce store will help you convert the transaction values to the local currency rates.
It is increasingly beneficial when your customers are in a hurry to complete the transaction because then they won’t have to manually calculate the value they are transacting for.
The Official Checklist for Selling Gift Cards for Your Business
4. Make Use of Coupons for Gift Cards
Coupons for gift cards…
Does it sound the same or different? Well, coupons are generally discount-oriented gift card vouchers.
Integrating coupons with gift cards will make your job easier. You can simply generate coupons following your marketing campaigns and import those coupon codes using the backend settings.
As a result of the enabled configurations, the gift cards generated will have a coupon code attached to them and all the transactions done using the gift cards can easily be managed by the admin via the simple coupon codes.
For example, Ezenpur Day Spa incurred 25% of its eCommerce revenue with gift card coupon codes.
5. Discounts on Gift Cards Are a Great Perk
Be it the festive sales season or holiday shopping feats or just routine seller days, discounts always attract greater attention and increased sales targets.
The same applies when you plan to sell Gift cards as products. Leveraging the additional discounts on gift certificates- who would miss such an opportunity?
The flexibility in offering discounts on gift certificates or not is an advantageous feature of this plugin.
Are you Ready to Sell Gift Cards?
Don’t hesitate if you’re still not convinced of the benefits of selling gift cards in your store at once.
It’s certainly a huge decision for some and merely for others. But, for once considering all the facts, tips, and easy-to-go gift card plugins, think!
How joyful would it be to double your business with very little risk factor?
See What Laurent Dagani have to about the Gift Cards Plugin
WooCommerce Gift cards are industry-wide accepted and hold the credibility that won’t let you down.
It’s the right time… Go ahead and start selling gift cards in your WooCommerce store now!
About the Author: Mohd Talib
