Gift Cards for WooCommerce

Why Gift Cards?

We often wonder how the legacy of giving gift vouchers has grown profound in recent years with the advancement in online shopping and e-businesses.

The idea of giving gift cards dates back to early eras when the concept of gifting evolved from presenting prestigious articles to offering cash in decorative envelopes to dear ones as gifts. But with the evolving technology and modernization, the methods of online gifting have also evolved.

In this 21st century, exchanging gift vouchers with dear ones on special occasions is the most convenient way to show love while giving them the freedom of choice.

Although there’s continuous confusion in determining which mode of gift cards is more preferred; considering the ease of use and other societal factors – Physical gift certificates or Digital gift certificates?

So before you proceed to learn more about selling gift cards on your eCommerce store, you must first learn what your audience prefers the most.

Digital Gift Cards Vs Physical Gift Cards: What is The Preference of Your Customers?

Gift cards are increasingly accepted in the gifting industry as an effective and convenient way to convey greetings. While both digital and physical (plastic) gift cards can be used as a gift, reward, or incentive; there is only one that will give you a more prominent hit for the sire.

Here’s why the market is turning to digital gift cards:

  1. Selling gift cards online help merchants in spreading brand awareness among their potential audience.
  2. Selling gift cards in your store result in an exponential increase in holiday and festive sales.
  3. Gift cards attract more traffic and enable better customer engagement and cash flow.
  4. Gift cards are safe & convenient to use and gifts to dear ones. The data generated is useful for marketers in planning future campaigns.
  5. Statista predicts the gift card market value to reach up to $510 billion US dollars by 2025 while reaching $379 billion by 2020.

Explore Digital Gift Cards and Their Benefits For Your WooCommerce Store!

Why Sell Gift Cards on Your WooCommerce store?

why use gift card

Gift cards are hugely popular in the US market, and merchants do claim the benefits of selling gift vouchers in their stores. Ever since the online sellers started selling gift cards, they have witnessed the following results and proclaim that these results are the most expected benefits of using digital gift certificates.

  • Selling gift cards have helped them in spreading brand awareness among their potential audience.
  • Exponentially increased holiday and festive sales are the by-products of selling gift cards in your store.
  • Gift cards attract more traffic and enable better customer engagement and cash flow
  • Gift cards are safe & convenient to use and gifts to dear ones. The data generated is useful for marketers in planning future campaigns.
  • Statista predicts the gift card market value to reach up to $510 billion US dollars by 2025 while reaching $379 billion by 2020.

gift cards market value

Source: Statista

How to Sell Gift Cards on Your WooCommerce Store?

Well, to sell gift cards on your WooCommerce store, you first need to choose the gift card plugin available in the market that best suits your needs. Here, we’ll help you set up your WooCommerce store’s gift card program with the Gift Cards for WooCommerce by WP Swings.

1. Setup Your Gift Card Plugin – Download & Install

The WooCommerce gift cards plugin is available for download in two variants. The free plugin is available on and the premium version of the plugin is available on

Get Gift Cards for WooCommerce Pro Plugin Now!

Once downloaded, you can install the plugin in either of the two ways –

a) Automatic Installation

It is the easiest option to download, install, and activate the plugin as WordPress handles the file transfers itself, and you don’t need to leave your web browser. Once your plugin’s zip folder is downloaded, install the plugin through browsing and activate it.

b) Manual Installation

The manual installation of the plugin is another option but a lengthy option. To install the plugin with this method, you may follow the following steps –

  1. Download the Gift Cards for WooCommerce Pro plugin & upload it to your web server via the FTP application.
  2. Upload the Gift Cards for WooCommerce Pro folder to the /wp-content/plugins/ directory.
  3. Activate the Gift Cards for WooCommerce Pro plugin through the ‘Plugins’ menu in WordPress.

2. Configure the Gift Card Plugin for your WooCommerce Store

Before you sell gift cards finally on your WooCommerce store, you must take a moment to configure the plugin settings. This step will help you to enable/disable various options you want to include for your customers while you are aiming to sell gift cards in your store.

a) Gift Card Settings

woocommerce gift card general settings

To configure the gift card plugin settings, start with enabling the plugin. Then enable all the general settings you want to offer to your customers.

This settings section includes the following options:

  • Enable the plugin
  • Gift card Coupon Length
  • Gift card Prefix
  • Enable Tax
  • Enable Listing Shop Page
  • Individual Use
  • Free Shipping
  • Gift card Expiry After Days
  • Minimum/Maximum Spend Limit
  • Gift card Number of Time Usage
  • Gift Card PDF Name Prefix
  • Enable Date feature
  • Date format
  • Enable Payment Gateway For Giftcard
  • Disable Category

To enable them, check the checkbox on the adjacent of each feature and to disable them, uncheck the checkbox.

b) Product Settings

gift card product settings

This section offers three major setting options in regards to the products you’re offering the gift vouchers applicability on. You can select the following options under this setting to exclude the sales items, particular products, or product categories from the gift card discounts.

c) Other Settings

Except for the general and product settings, there are many more options available regarding the email, template designs, deliverability options, coupon settings, import/export options, etc. All these specific settings help you enable/disable the particular feature of choice that you wish to offer to your customers while selling gift certificates.

Explore All Features of Gift Cards for WooCommerce

3. Create your Gift Cards

This WooCommerce Gift Card plugin allows the customers and admins to create their own choice of gift cards in either of the two ways:

a) As Template

Although this plugin offers many pre-built gift cards templates, it offers options for merchants and customers to create and design their gift certificates. To do so, the merchant must create a custom post type “Gift Cards” post plugin activation. Here, the merchant can create/design as many Gift Card Templates as he wants.

woocommerce giftcard templates

To create a new Gift Card Template, navigate to the sidebar and click on Gift Cards > Add New. Here you can design your template by using custom CSS, HTML and you can also use the given shortcode.

woocommerce giftcard email templete

b) As Product

Using this plugin in your WooCommerce store, you can create separate gift card-type products – as much as you want. To proceed with creating the gift card as a product type, you need to follow the following steps:

  1. Go to the sidebar panel of the dashboard and click on Products > Add New.
  2. Set up product name, description, image, and other detail required for a product.woocommerce giftcad type product
  3. Select the pricing for the gift card. This plugin offers four variations in the pricing model – the default price, price range, selected price, and user price. Depending on the selections of the pricing model, further respective options will appear.woocommerce giftcard price range
  4. Select the further settings of your preference including the email template, scheduled delivery date, delivery mode, discount and coupon options, usage options. Once all is done, save your settings.

4. Customize The Design And Messages for Gift Cards

The user can also customize the gift card templates to rebuild personalized gift cards or gift certificates by following the settings from the below image.

giftcard customizable settings

Once the setting to customize gift cards is enabled, you’ll get the following window with all the available options to customize the gift card template.

giftware customization

Post customization step is completed successfully, you are all set to sail the boat and sell gift cards to the recipients in the previously selected ways.

8 Tips to Follow While Selling Gift Cards on Your Online Store

It isn’t as easy to sell Gift cards these days considering, the increasing competition in the market. Following additional tips and hacks can surely help you to outstand your product from others in the market. Therefore, listed below are the 8 best tips to follow while you plan to sell Gift cards on your WooCommerce store.

1. Ensure Security (QR Code/Barcode)

Security is the biggest concern these days. Cyber thefts and attacks restrict users to proceed with transactions while shopping online. Hence, digital gift cards that you’re selling should ensure security to the end-user. Enabling QR codes or Barcode features to encrypt the card codes and other essential details prevents the theft of gift cards.

Top 11 Gift Card Mistakes Online Retailers Make And How To Avoid Them

2. Allow Convenient Delivery Options

The mode of sending gifts was one of the major reasons for the popularity of digital gift cards. You wouldn’t want it to be delivered late or even beforehand because it will then kill the surprise fun.

Hence, offering convenient delivery options on scheduled dates will make your service stand out from your competitors. Ultimately benefiting your brand image.

For example, SlowDays, a travel-tour operator company, leveraged the benefits of selling gift certificates with multiple delivery options like sharing via email or downloading gift cards as a PDF.

3. Implement Country-based Pricing Compatibility for Global Users

Since you may plan to sell gift cards both online and offline, ask yourself:

How are you gonna manage the amount and transaction values while your online customer is dealing in some other branch in some other country?

Having a country-based price compatibility feature enabled in your WooCommerce store will help you convert the transaction values to the local currency rates.

It is increasingly beneficial when your customers are in a hurry to complete the transaction because then they won’t have to manually calculate the value they are transacting for.

Make Your Gift Cards Program A Big Hit!

4. Make Use of Coupons for Gift Cards

Coupons for gift cards…

Does it sound the same or different? Well, coupons are generally discount-oriented code vouchers.

Integrating coupons with gift cards will make your job easier. You can simply generate coupons following your marketing campaigns and import those coupon codes using the backend settings.

As a result of the enabled configurations, the gift cards generated will have a coupon code attached to them and all the transactions done using the gift cards can easily be managed by the admin via the simple coupon codes.

For example, Ezenpur Day Spa incurred 25% of its eCommerce revenue with gift card coupon codes.

5. Discounts on Gift Cards Are a Great Perk

Be it festive sales season or holiday shopping feats or just routine seller days, discounts always attract greater attention and increased sales targets.

The same applies when you plan to sell Gift cards as products. Leveraging the additional discounts on gift certificates- who would miss such an opportunity?

The flexibility in offering discounts on gift certificates or not is an advantageous feature of this plugin.

Build Gift Cards Program for Your Retail Stores!

Learn how to redeem your digital gift cards physically at your retail outlet with us.

6. Customize Your Digital PDF Gift Cards

Market your gift card campaigns with the dedicated prefix names for the gift certificate PDFs. Customized PDF names for the digital gift cards will help you promote your campaign more effectively and also will leave a lingering effect on your customers. Also, adding personalized messages and images to your gift card templates will make your customers feel more special.

Dee Why Therapeutic Centre has realized its dreams by implementing the gift cards program and selling personalized gift cards with PDF support.

7. Personalized Notifications, Alerts, and Emails

The more personalized notifications and emails you share with your customers, the more connected they feel to you. Hence it will be a great effort to use personalized notifications, alerts, and emails while you market your gift cards.

8. Create Guidelines to Sell Gift Cards

Are you Ready to Sell Gift Cards?

Don’t hesitate if you’re still not convinced of the benefits of selling gift cards in your store at once. It’s certainly a huge decision for some and merely for others. But, for once considering all the facts, tips, and easy-to-go gift card plugin, think!

How joyful would it be to double your business with a very little risk factor?

Gift cards are industry-wide accepted and hold the credibility that won’t let you down.

It’s the right time… Go ahead and start selling gift cards in your WooCommerce store now!

About the Author: Aditya Srivastava

Aditya Srivastava is a poet, writer, and avid reader. He lives to write and writes for a living. Coffee is his elixir, and books are his best friends. To him, passion and profession are equal. Like most writers, he is also a potent thinker, but he only thinks with his pen.

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