Gift Cards for WooCommerce

You can sell gift cards as simply as any other product in your store. And simple things work.

In late 1994, Neiman Marcus introduced the first gift card using a payment infrastructure. Since its formal inception, the gift card market has steadily and rapidly grown.

The craze around gift cards never seizes because gifting opportunities are plentiful throughout the year.

Gift-giving often involves offering cash in decorative envelopes to dear ones. Although with the advent of physical & digital gift cards, the method has changed, the nature of gifting remains the same.

In today’s world, sending gift cards to your dear ones on special occasions is the most convenient way to show love while giving them freedom of choice.

However, there’s continuous confusion about selling Physical or Digital gift certificates, considering their popularity.

So before you learn more about how to sell gift cards on your eCommerce store, you must find out what your audience prefers the most.

Digital Gift Cards Vs Physical Gift Cards: What is The Preference of Your Customers?

Gift cards are accepted in the gifting industry as an effective and convenient way to convey greetings. While digital and physical (plastic) gift cards can be used as a gift, reward, or incentive, only one will generate more business for you.

Here’s why the market is turning towards selling digital gift cards:

  1. Selling gift cards online help merchants in spreading brand awareness among their potential audience.
  2. Selling gift cards in your store result in an exponential increase in holiday and festive sales.
  3. Gift cards attract more traffic and enable better customer engagement and cash flow.
  4. Gift cards are safe & convenient to use as gifts to dear ones. The data generated is useful for marketers in planning future campaigns.
  5. The Global Gift Cards Market Size was estimated at USD 414740.00 million in 2021 and is projected to reach USD 640280.00 million by 2028. (Globe Newswire)

 gift card business value

Has Your Interest in How to Sell Digital Gift Cards Been Piqued?

Explore digital gift cards and their benefits for your WooCommerce store!

How to Sell Gift Cards on Your WooCommerce Store?

Well, to sell gift cards on your WooCommerce store, you first need to choose the gift card plugin available in the market that best suits your needs. Here, we’ll help you set up your WooCommerce store’s gift card program with the Gift Cards for WooCommerce by WP Swings.

1. Setup Your Gift Card Plugin – Download & Install

The WooCommerce gift cards plugin is available for download in two variants. The free plugin is available on and the premium version of the plugin is available on

Get Gift Cards for WooCommerce Pro Plugin Now!

Gift Card for WooCommerce Pro is the complete solution for selling, redeeming, & designing gift cards.

Once downloaded, you can install the plugin in either of the two ways –

a) Automatic Installation

It is the easiest option to download, install, and activate the plugin as WordPress handles the file transfers, and you don’t need to leave your web browser. Once your plugin’s zip folder downloads, install it by browsing and then activate it.

b) Manual Installation

The manual installation of the plugin requires you to

  1. Download the Gift Cards for WooCommerce Pro plugin & upload it to your web server via the FTP application.
  2. Upload the Gift Cards for WooCommerce Pro folder to the /wp-content/plugins/ directory.
  3. Then, activate the plugin through the ‘Plugins’ menu in WordPress.

2. Configure the Gift Card Plugin for Your WooCommerce Store

Before I explain how to create online gift cards for your business, you must take a moment to configure the plugin settings. This step will help you to enable various features essential for your customers & smoothly sell gift cards on your WooCommerce store.

To do this, you can take help from the plugin documentation.

a) General Settings to Sell Gift Card

woocommerce gift card general settings

Your gift card selling journey begins after checking the WooCommerce Gift Card plugin. Then, configure the general features such as Gift card Coupon Length, Gift card Prefix, Tax, Listing Shop Page, Individual Use, Free Shipping, Expiry, Minimum/Maximum Spend Limit, etc., you want to offer to your customers.

To enable them, check the checkbox adjacent to each feature.

Similarly, you can go to various tabs and configure the kind of settings best suited to your business.

b) How to Create Online Gift Cards for Your Business

Using this plugin in your WooCommerce store, you can create separate gift card-type products – as much as you want. To proceed with creating the gift card, you need to follow the following steps:

  1. Go to the sidebar panel of the dashboard and click on Products > Add New.
  2. Set up product name, description, image, and other detail required for a product.

woocommerce giftcad type product

Choose a pricing type and set the price of your gift card. It includes the following: 

  • Default Pricing: Fixed Price.
  • Price Range: Flexible price range. For example, $50-100.
  • Selected Price: Different fixed prices. For example, $20 | $50 | $100.
  • User Price: Any amount s per user’s choice. You can set a minimum limit. 
  • Variable Price: Different prices for different durations 

You can offer discounts on it too.

Select an email template: By default, four gift card templates will be loaded. You can add more through the Templates tab. They’re based on the most important celebratory events. Thus, it is the perfect tool for festive season sales.

woocommerce giftcard templates

Subsequently, you can adjust the gift card coupon applicability on your products and their categories. Product settings to exclude/include the sales items, particular products, or product categories from the gift card discounts.

gift card product setting

You may also personalize the gift card email template, which is used to distribute gift cards to recipients, send acknowledgment emails, and notify recipients of the gift card coupon balance.

c) Gift Card Delivery Methods

Select the delivery method for your virtual & physical gift cards. Your users can purchase and share the gift cards Via email, message, and Whatsapp.

It makes it easier to sell gift cards and ensures their seamless distribution through downloadable card PDFs. Thus, rendering virtually infinite reach to your gift cards.

gift card product

Go to the settings for Configuring appropriate ways of delivery suited for your WooCommerce gift cards. In this section, you can select the mode of gift card delivery for customers to choose from like Email to Recipient, Enable Downloadable, and Enable Gift Card Shipping.

gift card delivery settings

Also, you can include a bar or QR code on the gift card. After, all details are complete click on Publish to make your gift card live. This is how it will look to your users.

merry christmas gift card

Take the Test Drive of the Best Best gift Card Plugin for WooCommerce

Explore all features of Gift Cards for WooCommerce

d) How to Make Gift Card Templates

Although this plugin offers many pre-built gift card templates, it offers options for merchants and customers to create and design their gift certificates. To do so, you must create a custom post type “Gift Cards” post plugin activation.

Here, you can create/design as many Gift Card Templates as you want & increase gift card sales.

woocommerce giftcard templates

To create a new Gift Card Template, navigate to the sidebar and click on Gift Cards > Add New. Here you can design your template by using custom CSS, and HTML and you can also use the given shortcode.

woocommerce giftcard email templete

e) Customizable Gift Cards for Your Customers

You can sell gift cards that users can customize with personal designs and messages. You can configure the customizable gift card template by following the settings from the below image.

giftcard customizable settings

Once the setting to customize gift cards is enabled, you’ll get the following window with all the available options to customize the gift card template.

gift card customization

Post customization step is completed successfully, you are all set to sail the boat and sell gift cards to the recipients in the previously selected ways.

Why Sell Gift Cards on Your WooCommerce store?

why use gift card

Gift cards are hugely popular in the US market, and merchants do claim the benefits of selling gift vouchers in their stores. Ever since online sellers started selling gift cards, they have witnessed the following results and proclaimed that these results are the most expected benefits of using digital gift certificates.

  • Selling gift cards have helped them in spreading brand awareness among their potential audience.
  • Exponentially increased holiday and festive sales are the by-products of selling gift cards in your store.
  • Gift cards attract more traffic and enable better customer engagement and cash flow
  • Gift cards are safe & convenient to use as gifts to dear ones. The data generated is useful for marketers in planning future campaigns.
  • The Global Gift Cards Market Size was estimated at USD 414740.00 million in 2021 and is projected to reach USD 640280.00 million by 2028.

Despite being popular and working exactly like their digital counterparts, physical gift cards require printing & can be stolen or lost easily. Plus, they’re prone to physical damage.

Most businesses combine digital and physical girl car selling, even if they don’t have brick-and-mortar stores in their business model.

8 Tips to Follow While Selling Gift Cards on Your Online Store

It isn’t as easy to sell Gift cards these days considering, the increasing competition in the market. Following additional tips and hacks can surely help you to outstand your product from others in the market. Therefore, listed below are the 8 best tips to follow while you plan to sell Gift cards on your WooCommerce store.

1. Ensure Security (QR Code/Barcode)

Security is the biggest concern these days. Cyber thefts and attacks restrict users to proceed with transactions while shopping online. Hence, digital gift cards that you’re selling should ensure security to the end-user. Enabling QR codes or Barcode features to encrypt the card codes and other essential details prevents the theft of gift cards.

Top 11 Gift Card Mistakes Online Retailers Make And How To Avoid Them

Be Better at Selling Gift Cards

2. Allow Convenient Delivery Options

The mode of sending gifts was one of the major reasons for the popularity of digital gift cards. You wouldn’t want it to be delivered late or even beforehand because it will then kill the surprise fun.

Hence, offering convenient delivery options on scheduled dates will make your service stand out from your competitors. Ultimately benefiting your brand image.

For example, SlowDays, a travel-tour operator company, leveraged the benefits of selling gift certificates with multiple delivery options like sharing via email or downloading gift cards as a PDF.

3. Implement Country-based Pricing Compatibility for Global Users

Since you may plan to sell gift cards both online and offline, ask yourself:

How are you gonna manage the amount and transaction values while your online customer is dealing in some other branch in some other country?

Having a country-based price compatibility feature enabled in your WooCommerce store will help you convert the transaction values to the local currency rates.

It is increasingly beneficial when your customers are in a hurry to complete the transaction because then they won’t have to manually calculate the value they are transacting for.

The Official Checklist for Selling Gift Cards for Your Business

Make your gift cards program a big hit!

4. Make Use of Coupons for Gift Cards

Coupons for gift cards…

Does it sound the same or different? Well, coupons are generally discount-oriented code vouchers.

Integrating coupons with gift cards will make your job easier. You can simply generate coupons following your marketing campaigns and import those coupon codes using the backend settings.

As a result of the enabled configurations, the gift cards generated will have a coupon code attached to them and all the transactions done using the gift cards can easily be managed by the admin via the simple coupon codes.

For example, Ezenpur Day Spa incurred 25% of its eCommerce revenue with gift card coupon codes.

5. Discounts on Gift Cards Are a Great Perk

Be it festive sales season or holiday shopping feats or just routine seller days, discounts always attract greater attention and increased sales targets.

The same applies when you plan to sell Gift cards as products. Leveraging the additional discounts on gift certificates- who would miss such an opportunity?

The flexibility in offering discounts on gift certificates or not is an advantageous feature of this plugin.

6. Customize Your Digital PDF Gift Cards

Market your gift card campaigns with the dedicated prefix names for the gift certificate PDFs. Customized PDF names for the digital gift cards will help you promote your campaign more effectively and also will leave a lingering effect on your customers. Also, adding personalized messages and images to your gift card templates will make your customers feel more special.

Dee Why Therapeutic Centre has realized its dreams by implementing a gift card program and selling personalized gift cards with PDF support.

7. Personalized Notifications, Alerts, and Emails

The more personalized notifications and emails you share with your customers, the more connected they feel to you. Hence it will be a great effort to use personalized notifications, alerts, and emails while you market your gift cards.

8. Create Guidelines to Sell Gift Cards

Are you Ready to Sell Gift Cards?

Don’t hesitate if you’re still not convinced of the benefits of selling gift cards in your store at once. It’s certainly a huge decision for some and merely for others. But, for once considering all the facts, tips, and easy-to-go gift card plugin, think!

How joyful would it be to double your business with a very little risk factor?

Gift cards are industry-wide accepted and hold the credibility that won’t let you down.

It’s the right time… Go ahead and start selling gift cards in your WooCommerce store now!

About the Author: Aditya Srivastava

Aditya Srivastava is a poet, writer, and avid reader. He lives to write and writes for a living. Coffee is his elixir, and books are his best friends. To him, passion and profession are equal. Like most writers, he is also a potent thinker, but he only thinks with his pen.

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