Holiday Newsletter Marketing For Seasonal Campaigns [2025/26]

Cue the fireworks!

Because the holiday season is finally here! The season of shopping, gift-wrapping, pumpkin pies, eating without guilt, and so much fun. You see individuals decorating their homes and putting up lights for their loved ones.

But is it the perfect time to start newsletter marketing? Yes, it is!

Quite recently, I was sitting with my mom, and she was reading the newspaper.  I asked her if she could lend me the comics section, and she instantly handed it to me, saying, “ Yes, take it! I don’t read it anyway!”

And, this made me think that our customers or email subscribers might also feel this way when they receive our holiday newsletter with information they never asked for. This can hamper your marketing process and hinder your growth.

Don’t you worry!  We have lined up some informative content to help you connect with your audience and boost your sales.

Before jumping into the topic, let us understand what an email newsletter is.

Introduction To Newsletter Marketing

A newsletter is a periodic email you send to all customers who have subscribed to your brand, to inform them or update them about your brand. They are the most powerful tool for digital marketing because they let you communicate and interact with your customers in a personalized way.

You can serve users by providing them with valuable information, such as reports, to make them aware and in sync with your brand and its work.

What is the main purpose of a newsletter marketing? Well, we have a perfect resource for you!

Types Of Holiday Email Campaign

Now, we are well aware of email seasonal newsletter marketing and its purpose. We can start discussing the types of newsletters you send to your subscribers and their examples of each.

Let’s Dive Right Into It!

1. Practical Newsletters

Don’t you like it when newsletters and individuals are straightforward with what they have to offer you? Well, practical newsletters are exactly that!

They are a compilation of value-based content that the brand offers to all its subscribers. For example: learn how to do X, reply to this newsletter to get more just tutorials. Here’s an example of Sony’s newsletter marketing email sent out. The CTA (Call To Action) button is very clearly mentioned, and it is easily accessible

2. Promotional Newsletters

These are simple but powerful and effective ways to spread the word about your new or existing products and services, or just to share news to keep the users aware of an ongoing sale.

A recent study revealed that 49% of subscribers like to receive promotional emails from their favorite brands. So, the brand can send promotional emails to introduce sales, discount offers, or new products.

Here’s an example for you,

The main objective behind promotional newsletter marketing is to increase awareness, generate more revenue, and build brand loyalty amongst users. The more aware they are of your brand, they’ll trust you.

3. Visually Focused Newsletters

Grabbing the user’s attention is the key to successful seasonal newsletter marketing. A survey says that we process visual information 60,000 times faster than text. Now that’s a lot! 

Some brands use this idea to their advantage, sending email newsletters that focus more on embedded images and videos to make them more interesting.  It’s a great strategy to boost engagement in your email newsletters and keep your subscribers hooked.

4. Holiday Newsletter

Let’s finally address the elephant in the room!

Holiday Newsletter Marketing. These newsletters encourage customers to buy your products but also strengthen their appreciation for your brand. Thereby, increasing their loyalty.  The holiday season is every marketer’s favorite time of the year. Sales represent an estimated 20 percent of total annual retail sales. This makes a holiday newsletter even more effective in boosting sales.

Importance Of Holiday Newsletter Marketing

We can not deny that each marketing channel has its strengths. But when you think about increasing sales during the festive season, consider sending an email holiday newsletter to all your potential customers. Why? Well, we have answered that for you…

1. Instant Buying Options

Many brands are taking full advantage of a holiday email newsletter. Placing the CTA in the right place makes an instant purchase option available to customers who love to take last-minute discounts. 

After all, holiday shopping is fun when all our favorite products are on sale. This is why emailers are important: retailers must include a “buy now” CTA or include a countdown timer to create a sense of urgency when using newsletter marketing.

2. Personalization Increases Engagement

We will talk more about this type of email holiday newsletter marketing in the coming section, but for now, everybody likes personalization. Brands use this to their benefit. Unlike other marketing techniques and social media, email newsletters offer ample opportunities for personalization. In return, proving the CTR (Click-Through Rates). 

3. Create Brand Awareness

Email marketing during the festive season is also the best way to create brand awareness. It is a perfect way to rise above the festive noises and get noticed.

Bring In Some Light & Cheers With Newsletter Marketing Ideas

Now that we have established that newsletter marketing is the most effective way to boost sales. 

We’ll now present different ideas for curating a perfect and sales-proof holiday newsletter. 

Newsletter Marketing Idea 1: Personalized Recommendations Based on Last Year’s Sales

The best way to win your customers’ trust is to show that you hear and know them personally by providing personalized newsletters. You can include product recommendations based on last year’s holiday sales. Try including your bestselling products in your newsletter to guarantee sales.

There’s another way of providing personalized content for the holiday newsletter. Put a “restock” or “re-stash” message. Here is Sephora’s repurchase reminder newsletter. This will help you better understand the concept.

The merchants can harness the power of eCommerce automation tools to find out these recommendations without any struggle whatsoever.

You can also run a holiday-based product recommendation segment for your customers. Try creating specialized categories for the users to choose products from your website.  The trick is to give the readers what they need. Consider the user’s inbox to be a sacred space. It’s a direct line into the lives of your audience and potential customers—so whatever you send should be of the highest quality.

Newsletter Marketing Idea 2: Offer Your Clients Great Discounts

Discounts drive your customers. This is something that all marketers are well aware of.  The holiday season is the best time to use this marketing strategy. Offer discounts can be as little as “5%” or “Free Delivery”.Customers will anyway purchase the product, but this makes them instantly grab the deal!

Remember, we have to grab subscribers’ attention, and this idea will do the job. Another way to capture your users’ attention is to host a sale for a specific period and name the sale.

Let’s use Myntra, an eCommerce shopping website, as an example to explain this.

Myntra, an Indian Shopping Website, has an “Independence Day” Sale every year in August. Users look forward to this sale and receiving the newsletter about it. This creates a sense of excitement. This helps to boost sales and revenue.

You can also use upsell marketing strategies to increase revenues. Upsell marketing techniques can be beneficial for your business to drive great revenues and increase the Average Order Value (AOV) 

Newsletter Marketing Idea 3: Provide Coupons For Each Order

As we are on the subject of providing subscribers with personalized services, we can not leave this newsletter marketing idea behind. You can add customized coupons that your users can use to avail discounts.

Each sale or holiday sale should have a specialized coupon to differentiate it from others. Instead of providing a vague example of this kind of newsletter marketing, let us do better.

Let us understand the use of email coupon ideas –

Newsletter Marketing Idea 4: Make Them Interactive to Enrich It

Holidays are times when people are in a jolly and happy mood. There are pies and ferry lights and vacations. Adding interactive elements gives the users a chance to be interested in these newsletters.

We have just learned about visually focused newsletter marketing trends; it is now time to put them to use. Nobody loves receiving a bland newsletter. There should be an element of surprise or something unexpected. You can introduce festive catalogs or engaging interactive flipbooks, GIFs, videos, and gamification. This will help you drive your readers’ attention during the peak email festive season. Don’t forget about sliders, rotating banners, and countdown timers to enhance your emails.

Some companies also include these interactive features on their online websites. Gamification is an example of one such element. The interactive gamification feature introduces a “win-wheel” experience that captivates customers, drives participation, rewards points for engagement, fosters loyalty, and encourages repeat visits.

Complete customization control, from wheel design to engagement frequency, ensures the experience aligns seamlessly with your brand. By offering a unique, memorable, and tailored engagement, merchants can keep customers on their websites for longer and benefit from word-of-mouth marketing as excited customers share their experiences, ultimately leading to increased sales opportunities and a stronger online presence.

Newsletter Marketing Idea 5: Reward VIP Customers With Personalized Offers

We are now wrapping up and moving to the next section. But we just can not miss this point. This is one of the best holiday newsletter marketing ideas. Engage with those who have supported and been there for your brand all along!

During the festive season, your main goal is not only to attract and convert new customers but also to take dedicated consumers to the next level. This can be accomplished with personalized deals provided in recognition of old and existing customers’ loyalty toward your brand.

These customized offers will not only make consumers feel special, but they just might also respond with additional purchases, boosting your sales.

Sephora, a well-known makeup brand, incorporated this idea and saw its revenues skyrocket.

Top 4 Tools For Designing a Seasonal Newsletter

Several eCommerce automated tools help individuals and marketers. Choosing the right tool is like taking a step toward successful email marketing.

If you want to choose the right tools, you keep certain elements in mind. Some of the important ones are mentioned below:

• The automation tool that you are choosing should have a simple and user-friendly interface.
• A marketer has to worry about a lot of other expenses, and this should not be one of them.
• You also make sure that the tool you’re going ahead with has good email marketing automation features. Be aware that the price that you’re paying should be in sync with the features you’re getting from it. In addition, having an email verifier can ensure your campaigns reach real and active addresses.
• This is the last and final element. The marketer must ensure that the tool is delivering the email newsletters correctly. This is why it is important to conduct a test of your WooCommerce emails. 

Let’s keep these elements in mind and talk about the popular automation tools.

1. HubSpot Email Marketing Tool

We just can not leave this name behind when we talk about marketing automation tools. All the marketers who know their game are well aware of this automation tool.

It is famous for its customer relationship management (CRM) software. HubSpot also lets you create forms and eCommerce mail pop-ups to increase your email lists. It is also integrated with other lead generation websites like OptinMonster and WPBeginner.

Pricing: Paid plans start at $800 per month.

2. Moosend

Moosend is a godsend for all the small business owners who are looking for an affordable automation solution for their business.

It is light on your pocket and user-friendly as well. It also offers powerful features in marketing automation, subscription forms, landing pages, and more.

From creating beautiful emails with the drag-and-drop editor to over 70 ready-made, responsive email templates. The users can very easily and quickly add additional elements like videos, countdown timers, custom fonts, and so much more. 

Pricing: It starts at $7 per month for the Pro plan, but it also depends on the number of subscribers.

3. Brevo

Don’t want a traditional email newsletter automation tool? We have you covered!

Brevo, formerly known as SendInBlue, is an email newsletter automation tool plus an SMS marketing tool. It comes with an excellent library of templates that you can use at your convenience and requirements.

Pricing – The most popular model is the “business” model, which costs around 1345/month.

4. MailChimp

If we are talking about popular newsletter marketing automation tools, we just can not leave the most popular one out.

MailChimp not only offers affordable solutions but also free plans for beginners. Now, create ads, landing pages, and more from one single place. You can also integrate your account with other tools and apps like WordPress, Shopify, and Zapier, to name a few!

The Premium Plans start from ₹11,500 for 12 months.

Tips & Components To Design A Bulletproof Newsletter

We are all set to wrap this blog up. But how can we forget to cover the most important aspect of the blog?

The tips to draft the perfect holiday newsletter that will guarantee sales and increased revenues.

1. Use A Strong Subject Line

Having a strong subject line is as important as your first job interview. It helps you create an influential first impression. This will be the thing that your subscribers will see when they receive your holiday newsletter. The key must be to make it worthwhile.

Subject lines like these will encourage the subscribers to check the newsletter.

2. Call To Action

It is said that choice is the worst enemy of conversions, and I stand by this statement. If you give your subscribers too many options, they will get confused. This phenomenon, as per psychologist Barry Schwartz, is called “the paradox of choice”.

Instead of giving them a lot of options, you can be very direct with your CTAs (Call to Action). For example, if you want to direct them to your website for an ongoing sale. Just use one simple and large button to direct them there.

3. Make It Personalized

We have discussed this before, and we will say it again. The marketers will have to make the holiday newsletter personalized, which will make the customers and subscribers feel heard. Stop writing emails to faceless customers, but instead, write to individuals on your list. When you start addressing individual subscribers, your content will go from drab to engaging in no time. 

Final Words

We have pretty much covered all the important elements of drafting a holiday newsletter. Now, it’s your turn to start drafting and sending out your holiday newsletter without wasting any more time.

Before drafting it, you can also research the ongoing and upcoming holiday trends that you must follow. This will help you with the content of your newsletter. You might now feel that after selecting the perfect email template, what should you include in each section? Well, hold on to the last and final segment.

1. Title – [Your Brand/Company’s Name] [Weekly | Monthly |Yearly, etc.], [Name of the Holiday] Newsletter
2. 1st Paragraph – This is an excellent place to summarize your company/brand and then explain why you’re great at what you’re doing. You must ensure that you are including important information in this particular section.
3. 2nd Paragraph – In this section, you can leverage your template by selecting bold imagery that is not only in sync with the content of your email but also with your brand and the product that you’re promoting.
4. 3rd Paragraph – It is finally time to let your writing shine. The goal of your email will most likely determine the length of your copy, and it should be the purpose of your holiday newsletter.

Still confused? Consider today to be your lucky day, because you got you!

Frequently Asked Questions (FAQs)

1. What is a holiday newsletter?

These are newsletters that encourage the customers to buy your products, but also strengthen their appreciation for your brand. Thereby, increasing their loyalty. The holiday season is every marketer’s favorite season. This makes the use of a holiday newsletter even more effective in boosting sales.

2. Why should businesses send holiday newsletters?

But when you think about increasing sales during the festive season, consider sending an email holiday newsletter to all your potential customers.

Why? Well, we have answered that for you…

• Instant Buying Options: Placing the CTA at the right place makes an instant buying option available to the customer, who loves to take last-minute discounts.
• Personalization Increases Engagement: Brands use this to their benefit. Unlike other marketing techniques and social media, email newsletters offer ample opportunities for personalization.
• Create Brand Awareness: Email marketing during the festive season is also the best way to create brand awareness.

3. What types of content work best in a holiday newsletter?

We’ll now present different ideas for curating a perfect and sales-proof holiday newsletter –

• Personalized Recommendations Based on Last Year’s Sales
• Offer Your Clients Great Discounts
• Provide Coupons For Each Order
• Make Holiday Newsletters interactive to enrich them
• Reward VIP Customers with Personalized Offers

4. How do I choose the best time to send holiday newsletters?

Marketers can choose the best time for holiday newsletter marketing, start early November, aiming for Tuesdays/Thursdays mid-morning which is 9-11 AM for general engagement, but do AB testing constantly, segment by time zone, and leverage key shopping days like Black Friday Cyber Monday, Thanksgiving, and Christmas focusing on urgency, while also strategizing post-Christmas sales and New Year offers, as specific audience behavior dictates the real best time.

Happy Drafting :)