social media branding strategy

Building a brand is a desire of every business. There are many ways for a brand to make its reputation, like Pay-Per-Click, Search Engine Optimization, Content Writing, etc. But the most impressive of all these methods is social media marketing.

The power of social media in boosting brand recognition is unparalleled. It is the only platform that brings long-lasting results in minimum time!

Social media is one of the most powerful tools to create brand awareness, engagement, and traffic, which ultimately brings conversions for the business.

By building a social network profile, you can stack up customer trust and loyalty for your business.

You need to apply some creative social media strategies, with every post, repost, like, share, and comment, to increase your brand outreach and make it stronger than your competitors. From this, it’s clear that the role of social media is not limited to any place, area, or location.

So, if you are planning to create a social media branding strategy or want to know what new ways to enhance your social media strategy, go through this blog post.

22 Ways For Building A Brand Through Social Media Platforms

1. Fully Update Your Social Media Profile

First of all, building a brand is not easy. It requires multiple branding strategies and fast solutions so start from the social media branding with the basic step, completely update your brand’s social media profiles. Mention accurate and attractive information about your brand on every social media platform.

Get rid of any extra or inactive social media accounts that you aren’t using anymore. Cleverly and briefly fill in every detail you want visitors to know. Additionally, remove any questionable or controversial content you might have ever posted.

Here is how we follow social media branding on Twitter.

Social Media Branding Twitter

In one simple line, we’ve summed up our entire business. Plus, the newsletter subscription button is helping us grow the email list.

2. Set S.M.A.R.T Goals

If you, too, are on social media because every other brand is, you are not doing it right, my friend.

Be not like dumb, driven cattle! Be a hero in the strife! – Sir Henry Wadsworth Longfellow

The SMART goals concept is not unknown. But what people ignore is its implementation in their strategies for social media branding.

What outcomes are you expecting from your social media campaigns? Instead of aimlessly working hard, try to set sensible goals for your business. How?

  • Specific: Decide on a single specific goal and focus on achieving it. For instance, “ Improve impressions and engagement on a social media platform.”
  • Measurable:The specific goal you set in the above example should be measurable. Metric is the key. For example, “Increase 1000 new followers with 5000 impressions on Instagram.”
  • Achievable:Goals require you to stretch your boundaries of work and endeavor. So who knows better than you whether you can achieve it or not with the required efforts? So, don’t overstretch.
  • Relevant: Relevance of a goal is essential. You should know how your plan will impact your business objective.

For example, if you are working to increase Facebook likes by 1k, make sure you know how it will help you achieve your business end goal. In conclusion, measure what matters.

  • Timely:Accountability comes in with deadlines. You cannot keep working on one goal for an infinite period. Setting a deadline to achieve, compare, and measure your achievement rate encourages you to set the bar higher for next time.

It could be a month, a week, or a year. For example, “ Increase 1000 new followers with additional 5000 impressions on Instagram in two months.”

On top of that, you also have to consider the post frequency in your social media strategy. Posting too much or too little will harm your brand.

What Goals Can You Set for Your Social Media Marketing Campaign?

What are the goals of social media marketing? I’m sure you can set goals for your social media marketing campaign. Additionally, here are a few goals you can set for your next campaign:

  • Increase sign-ups
  • Increase brand engagement
  • Build a business community
  • Boost brand awareness
  • Create new leads
  • Functional social customer service
  • Direct traffic to your website
  • Affiliate Program
  • Content Marketing
  • Increment in Conversion Rate
  • Better Customer Retention rate
  • Start an eCommerce Store
  • Create a Loyalty Program

Boost Your Customer’s Engagement and Loyalty

Create Customer oriented solution and increase customer loyalty with Points and rewards for WooCommerce.

3. Identify And Connect With Your Target Audience

After outlining your social branding goals, outline your target audience. Remember, everyone cannot be your audience. Identify your target audience, followed by segmenting them. It will help you to:

  • Understand on which social media platform you should be more active
  • Decide the type of content you should post
  • Improve your user experience
  • Identify your brand’s voice and high-quality leads
  • Deliver better customer satisfaction and customer retention
  • Effective spending and marketing

Above all, you will better identify your audience’s expectations and present more valuable information to them. For example, Alaska Airlines, the 6th largest airline in North America, uses its Twitter account to solve customer issues.

Alaska Airline Branding Strategy

Research and find your target audience for social media brand building. As marketers, you cannot assume anything without research and statistics. It would be best if you found the right social media platforms to observe because different audiences are attracted to various platforms.

  • Which social media platform appeals most to your audience?
  • Who are your typical clients?
  • What are their ages?
  • Are they men or women?
  • What is their income and level of education?
  • What else do they care about besides your product and service?

Ask yourself questions that apply to your business type or industry, and then create social media profiles accordingly. Unless you decide who your target audience is, you won’t be able to determine what to post, who to market with, and so on.

Reaching the right audience at the right time matters a lot. Through social media platforms, you have the ability to reach your target audience at the perfect time.

If we talk about social media there are more than five platforms. If you are planning to invest in all, then let me tell you that it might be one of the biggest mistakes you can make in your social media brand strategy. Especially if it is not managed appropriately.

Each social media channel has its own benefits. All you need to do is, decide which platform is  more effective in bringing engagement for the type of business you have.

So, How to Decide Which Social Platform Is Right and Which Is Not

Bi-weekly generate a report to track the performance of your social media brand strategy. The social media report will help you uncover the hidden facts of your strategy.

With this report, you can easily identify which platform is bringing audience engagement to your business niche. After proper analyses, concentrate only on those platforms that are ideal for your business type and ensure user engagement goals.

The logo of your brand works as a unique identity for your company.

It prints a long-lasting image in your audience’s mind. Additionally, keeping your logo clear and visible lets your users easily distinguish between your company’s post and the posts of other marketers. Thus, accomplishing the core aim of social media branding.

So, whenever you post anything on social media, don’t forget to include your brand logo and name. Believe it or not, your customers also expect you to have a brand name and a logo so they spread the word about you. A logo following a uniform color pattern.

You can also count this in your brand promotion strategy as you can increase your brand recognition through this.

Benefits of Using Logo and Name

  • Helps in promoting company products and services
  • Build your own brand image in the marketplace
  • Helps your customers in identifying your brand
  • Ensures consistency and grabs the attention of the users

5. Brand Voice And Tone For Social Media Branding

Sticking to an idea representing your brand is essential. So, consistency is the key for brands to remain memorable and trustworthy. Create ethical guidelines in your social media strategy and portray your ideas to users.

Your brand’s tone and voice make an impact on viewers, Essentially you should have a single voice but many tones depending on occasions and situations. Where most digital brands seem alike on social media nowadays, there are only a few that stand out.

In a survey performed in the Sprout Social Index, the customers had reasons for why their brands stand out better than others. For a recognizable brand, your voice matters.

And if not done appropriately, it might even backfire and lead to customers unfollowing you. It is more about building your brand’s impression to convey your message and vibe to users.

Why Consumer Unfollow Brands

How to Develop a Voice for Social Media Branding Strategy?

Developing a brand voice is similar to developing your brand logo and social strategy. You are operating your brand voice each time you post, launch, write, respond or do anything else on social media or any other platform. Even liking any posts will be seen as an endorsement.

  • Your brand voice on social media can be humorous, friendly, casual, or sometimes authoritative too. So, it’s like writing precisely the way you would talk. But avoid mentioning useless swear words, incorrect statements, or other unprofessional actions.
  • Avoid using jargon, be honest, and sound natural. Users should understand your content and engage with it. So, posting something comprehensible ‘to all eyes and brains’ is recommended.
  • You lose the chance to connect with your audience if you excessively post about yourself. Instead of patting your back, show users how they will benefit from you.

What makes a brand social

  • Document your ideas for maintaining consistency across all social media channels. Also, note what makes you different and how you want your word-of-mouth marketing to be affected through your social media brand voice. Wherever your brand shows up, it should be the same.
  • Don’t come out as ‘me.’ Instead, promote ‘we.’ Engage and monitor your activities. It will come back to you as positive customer feedback too.

6. Use All the Platforms If Needed To Take Full Advantage

Even though the concept of ‘the more, the better does not work for Social Media Marketing Strategy, using all social media platforms is also not a bad idea. Each platform helps in spreading brand awareness and getting user engagement. But, make sure you dedicate all your time and resources to the results you get. Some of the most popular social media platforms include.

Facebook Branding Strategy

Facebook is one of the largest platforms for spreading brand awareness as it has the highest number of active users worldwide. Using this platform, marketers can easily meet their social media branding goals.

Things to Keep in Mind While Posting a Facebook Ad

  • Don’t forget to tag others.
  • The ad image should be enticing.
  • Use GIF Ads. They are mobile-friendly.
  • Focus on Facebook remarketing.
  • If your company is running any offers or discounts, include them in your Facebook ads.
  • Use Facebook analytics to focus on essential features.
  • Use an eye-catching and explicit caption.
  • Try Facebook video ads.
  • Familiarize yourself with lookalike audiences and custom audience

Twitter Branding Strategy

Twitter can also be a reliable option for building your brand identity, as it has more than 336 million monthly active users worldwide. Through Twitter, your brand can interact with other marketers, and their business leads to form connections.

Keep These Social Media Branding Tips in Mind While Posting a Tweet

  • Don’t forget to use hashtags (Don’t add too many)
  • Include images, videos, and GIFs in your tweet
  • Respond, retweet users’ tweets, and engage with them at times
  • Keep your tweets brief
  • Recycle your great content
  • Give credit if you are using others’ information
  • Share a variety of information to offer value
  • Retweet your post to get more engagement on them
  • Talk about popular and big names in your niche
  • Test when your tweet performs best and post at that time
  • Use shortened link
  • If you are looking for sponsored content, then learn about Twitter Ads
  • Ask your users to retweet your tweets too.
  • Use Twitter cards
  • Don’t tweet more than 1-4 times a day
  • Ask questions
  • Use power words

Quora Branding Strategy

Quora has 300 million unique visitors every month. This is a platform where users post their answers to questions asked by other users. So, you can use storytelling for social media branding on Quora effectively. To know more about Quora, read these 12 interesting Quora statistics & facts.

Social Media Branding Tips for Posting Answers on Quora

  • Avoid using too many links
  • The answers shouldn’t be too lengthy
  • The question should have a high Google rating
  • Use the trending keywords according to Google. For this, you can use SEMrush


Whether your business type is B2B or B2C, Pinterest can be an effective tool to engage with your users for your business. Sharing information and knowledge through visuals has more effect than plain content. And that’s why the popularity of Pinterest is increasing so quickly.

Note these Social Media Branding Tips for Posting on Pinterest

  • Don’t post those images or infographics that you don’t own
  • Pin multiple times a day. (Not all pins together)
  • Don’t use BIT.LY links
  • Apply for Rich Pins for your blogs or website
  • Avoid keyword stuffing. Use the right keywords and details.
  • Vertical pins are the best. With a minimum width of 600 pixels, the best aspect ratio for Pinterest images is 2:3 or 1:3.5.
  • Don’t include a link in the comment section
  • Create a ‘pin it for later’ link
  • Don’t always share your product story. Also, provide knowledge to your users.
  • Create pins with text on them
  • Use multiple images in a single pin, like a collage.

LinkedIn Branding Strategy

LinkedIn is a potent platform for B2B marketers looking to form cordial connections with other marketers and new leads by generating valuable and engaging content.

Linkedin branding Strategy

Source: Linkedin

Things to Keep in Mind While Posting Content on LinkedIn

  • Don’t post spinning content.
  • Avoid posting sales-pitch content.
  • Don’t post political, controversial, or religious content on LinkedIn, unless it’s professional.
  • Create an inspirational post (with real stories).

Social Media Branding Strategy

YouTube Branding Strategy

YouTube has more than 1.9 billion monthly active users. Therefore, by sharing videos related to your product and services you can spread your brand and can engage with more audiences.

Tips for Posting a Video on YouTube Channel

  • The video should last for 2-3 minutes
  • Optimize your videos for mobile devices
  • Use trending keywords in your headings
  • Don’t forget to add tags
  • Create an effective description
  • Don’t overlook the video quality
  • Create YouTube shorts for virality

Integrate YouTube into WordPress Content Strategy

Skyrocket your retention rates and get fresh leads with video marketing.

Instagram Branding Strategy

Instagram is a good option to reach audiences who connect more with images. The live video and story feature of Instagram makes it unique from other platforms. Your audience can start following your brand and can interact with you through hashtags.

Things to Note While Posting on Instagram

  • Vibrant images
  • Device at least 30 popular hashtags
  • Brand your hashtags
  • Post consistency
  • Ask users to engage

Popular Features Of Instagram

  • Live video
  • Adding unlimited story feature
  • IGTV
  • Abundant stickers and filters
  • Status tracker
  • Use popular hashtags (30 of them)
  • Direct messages to story
  • Geo-tagging
  • Video feature
  • Push notification of favorite account
  • Reels
  • Layouts
  • Highlights
  • Questionnaires and Polls

As you can see, there are several social media platforms to enhance your brand image. Therefore, it becomes crucial to identify which platform can be more beneficial for your brand in the present and the future.

Remember to utilize all the platforms but invest more in those that bring more engagement and conversions for your business.

7. Persuade Your Audience To Follow Your Social Profiles

Make your social media account presence such that your audience would want to follow your profile. All social media branding tips eventually come down to being valuable. Reassess how you’re improving their interactions with your social profiles. Some businesses reply to their followers, answer their questions, like their posts,  post witty content, etc.

To Make Your Account Stand Out, Follow the Following Tips:

  • Tell your customers about the events your company participates in
  • Keep updating your cover photo with the latest events
  • Tell your customers about the achievements of your company
  • Use trending #hashtags
  • Schedule your postings in advance
  • Don’t post too often
  • Run exciting contests
  • Take advantage of the story formats
  • Stay active on social media channels to solve queries of your customers at the right time

Social media branding is built on trust. So, your social account must include your honest details, such as your real name, age, email address, phone number, date of birth, occupation, business experience, business name, address, and, of course, your real photo.

To make your social media profile effective, you need to be aware of the stuff happening around you. Like what are trending hashtags, the latest technology, etc.

Some of the Most Trending #hashtags of 2022 are Listed Below

For eCommerce

#ecommerce #business #smallbusiness #entrepreneur #onlinestore #onlineshopping #technology #woocommerce #wordpress #onlinebusiness #marketing #digitalmarketing #responsive #digitalagency #socialmediastrategist #website #business #facebookshops #ecom #eccomerce #ecommercemarketing #ecommercebusiness

For Festive Season

#blackfriday #cybermonday #thanksgiving #christmas #BFCM

Branded Hashtag

#yourbrandname like #wpswings

Few can be added according to the posts

#motivation #mondaymotivation #inspiration #hardwork #success #successful #happiness #love #joy #moments Include the popular hashtags in your social media posting, according to the type of your business.

8. Make Content Strategy For Each Social Media Platform

Every platform is different from another. Therefore, it’s important to create content relevant to each social media platform. You can also recycle and reuse the same content on different platforms. With valuable and smart content development, you can share your thoughts and opinions with your customers.

Visual Marketing

And do you know customers engage more with visual content than normal text?

As a part of your social media strategy, create visual content more than plain text as the human eyes and brain respond to images more quickly than text.

Writing elaborate content such as a LinkedIn article, Twitter threads, long-form Facebook post, etc., can also improve user engagement, retention, and social branding. For example, we create Twitter threads on relevant eCommerce topics.

9. Editorial Calendar For Social Branding

Editorial calendar and scheduling content is nothing different than any other scheduling you do for other tasks. You can use social media management apps that help you organize the upcoming social media posts in Google calendar, spreadsheets, and interactive dashboards.

Editorial Calendar

Using social media calendar:

  • Saves time since everything is organized
  • Helps you post consistently
  • Plan ahead of time to avoid multitasking
  • Reduce mistakes while publishing immediately
  • Plan your social media strategy
  • Create quality content
  • Track and improve what works

10. Create Attractive And Engaging Social Media Content

Posting enticing and memorable social media posts is one of the ways to gain customer engagement for social media branding. Create visual posts with facts & figures, jokes, memes, animations, emotional appeals, etc., that are known to get reactions from users.

To Create Happening Social Media Posts, Use the Following Tips:

  • Use compelling images
  • Create relatable & relevant content
  • Use popular #hashtags
  • Use attractive colors in your image

11. When Uncertain, Use Visuals And Infographics

Photos, videos, reels, and IGTV are killing it right now on social media. In fact, I’m sure with augmented reality and virtual reality features, it will always be the most engaging content.

Instagram and Pinterest are visual exploding platforms where you can experiment with your social media branding strategy. And to increase impressions and shares on Twitter, all content forms will work, granted they have virality.

Why Do Visuals Hold an Important Role in Building a Brand on Social Media?

Visuals on social media:

  • Stimulates the user’s imagination.
  • Reveals trends and saves time.
  • Puts data into context, providing perspective to the audience.
  • Is interactive and explains the process.
  • Beautifully represents data.
  • Uses animation and metaphors to tell a story.
  • Is educational and gives access to raw data.

Know the Potential of Visual Marketing

People remember 10% of what they hear, 20% of what they read, but a staggering 80% of what they see

What Type of Visuals to Focus on While Making Social Media Branding Strategy?

Images Showing Data Visualization

Data can be boring for some people, so make it visually appealing. It can tell a story or a trend. Common examples of data visualizations are line charts, area charts, pie charts, bar charts, histograms, heat maps, and graphs.

Ecommerce Sales Growth

Social Branding with Infographics

They combine the data visualizations to keep users engaged for a long time. Since they are mostly vertical, Pinterest is the most suitable platform to post them. However, you can make horizontal ones concerning the sizes compatible with other social media platforms.

Memes And GIFs

Memes may not seem professional, but once you understand using them cleverly, you can generate significant user engagement. You don’t always have to design memes from scratch. Use existing meme templates with your context.

Product Photos

Product photos can be hard to execute, but you can take references from other brands that do it. They are basic visuals posted not only by huge brands but also by small businesses.

You can consider coupling your products, setting them in a scene, or adding props for the audience to relate to them.

Screencasts and Screenshots

Some processes and products are better explained via screencasts. Specifically for software services. For example, for the how-to guides, you can effectively use them.

Use User-Generated Content to Promote Social media Brand

This visual content belongs to the users to be shared by the brands on their social media platforms. UGC is great because you don’t have to create content from scratch.

It is like one arrow hitting two targets together for a social media branding strategy. That is user engagement and branding. It works for the promotion of your products via social media.

UGC can do wonders for your social media branding. What makes it different from other types of content is:

  • Firstly, it’s organic.
  • Secondly, it builds trust among customers.
  • Lastly, it increases engagement and conversation rates.

Many major cosmetic, furniture, jewelry, food, sports, designing, and styling brands regularly post user-generated content. It works great on Instagram. You can share it as a post or a story.

Increase conversion rate with UGC

Learn about user-generated content and how it can get you ahead of your competitors.

12. Build Relationships Not Just Followers Count

Having low but engaging followers is far better than having a large uninterested and unresponsive audience. Non-engaging audience removes the ‘social’ out of your social media strategy.

The entire process and efforts go in vain when you cannot form instant relationships with your followers from around the world. If you are struggling with engaging an audience, here is what you can do:

  1. Answer the questions asked.
  2. @Mention people when you post on social media.
  3. Reply when people mention you.
  4. Retweet or simply re-share won’t do it. Start a conversation with a reply.

13. Serving Over Selling On Social Media

If you ‘hard sell’ on social media, the game of long-term relationships with your users will soon be over. For example, an eCommerce business should not only push its deals and offers on social media platforms.

Answering their queries and maybe enlightening users about content and digital marketing would do the trick. This is how you garner the customers’ needs and maintain social branding.

You should ask questions promptly. Additionally, if you’re providing solutions, addressing one problem at a time would be beneficial. In this way, value, authority, and customer loyalty will follow sooner or later.

14. Share Content On A Regular Basis

Regularly posting on social media platforms should be a keynote of your social media branding strategy. But abstain from oversharing. Focus on consistency and quality. And it is non-changeable.

That is to say, if you are lethargic in social postings, your audience will forget you. Similarly, if you post too often they will get annoyed and irritated. Finding the right balance is the key to social branding.

Instead, your audience should be willing to happily engage with you on every post. However, the frequency of social postings varies on different platforms.

Do not suddenly disappear from any platform. You will lose followers. You should know the right time to post too.

Best Social Media Posting Time

15. Make Postings Easy With Apps

Maintaining your brand’s online presence, creating new content, and posting regularly can be exhausting. Therefore, social media apps that make life easier exist.

Like Google Analytics, you can also monitor your social media branding performance with analytics tools. Understanding which content engages more and creates revenue is also critical.

A few social media monitoring tools are:

16. Respond To Comments And Messages

Engaging with your audience is a fundamental part of any social media branding strategy. By actively responding to your audience queries you can foster connections build trust and improve your brand image.

Here are some of the strategies for social media branding in this context

  • Timely responses: One of the key strategies for social media branding is ensuring timely responses to comments and messages. Acknowledging your audience’s interactions in a timely manner shows that you value their input and are attentive to their needs.
  • Personalization: Take time to personalize your responses. If possible, address individuals by their names and tailor your responses to their queries or comments. This personal touch can go a long way in building brand recognition on social media.
  • Show Appreciation: Express gratitude and appreciation for positive feedback from your audience. A simple “Thank You” can strengthen your branded social media presence and encourage continued engagement.
  • Handling Negative Feedback: When addressing negative comments and concerns maintain professionalism and empathy. Offer assistance or solutions openly, demonstrating your commitment to customer satisfaction.
  • Redirecting Queries: Sometimes inquiries are suited for private channels like emails or direct messages. Politely guide users to appropriate communication channels for more detailed assistance.

17. Join Social Media Groups & Communities

There are groups on Facebook and LinkedIn dedicated to particular industries and topics. Search and filter the groups that work best for your brand.

You can share your insights and posts on these groups for larger exposure to your niche-related audiences. This will help you build authority around your personal brand on social media.

Joining social media groups for branding can help you:

  • Get feedbacks
  • Gain confidence
  • Expand your skills
  • Keep you motivated and bring you challenges
  • Push your goals
  • Discover new opportunities and make new connections
  • Test your knowledge
  • Get new ideas
Moreover, joining topic-based small groups, in the beginning, would be a smarter option because the large industry-based communities might be overcrowded.

Always join the conversation. Subsequently, it will be useless if you join and do not actively participate in discussions. It helps you build your personal brand beyond the company you own.

18. Study Influencers For Collaboration

All major brands include influencer marketing in their social media strategy. However, collaborating with influencers worldwide for your social media branding depends on your business type and the customer groups it impacts. You can study different influencers belonging to your niche over time and develop relations with them.

LinkedIn is one place to find related influencers. There are also influencer marketing tools. There are different types of campaigns that influencers can carry out in collaboration with you that might improve your branding on social media:

Discount Codes and Affiliate Marketing

Influencers and brands collaborate to share discount codes, which are easily tracked and even easier to embed in videos and graphics and share on mediums like podcasts and radio announcements.

Affiliate marketing with influencers can quickly be tracked with unique discount codes and custom URLs. It allows you to monetize your social media branding.

Join & Earn With Us

Let’s Earn and Grow Together!

Giveaways And Competitions

Your brand on social media can carry out competitions and giveaways. But if a popular influencer collaborates with you, it can help you gain larger exposure and drive enough engagement.

Benifits of Social Media Giveaway

You must have come across review videos and product unboxing videos by influencers. It drives the spotlight on you, and people get excited to participate in the exclusive giveaways.

Simple participation steps like tagging friends, liking the post, resharing it, signing up for a newsletter, or even creating a fresh piece of content can engage a lot of audiences.

Influencer Podcast

Make sure to put up simple steps for entries. Additionally, ensure the influencer marketing part on social media is relevant to your brand.

19. Reach Out A Wider Audience By Optimizing Your Social Profiles

With social profile optimization, you increase the possibility of reaching and engaging more users. Don’t get the wrong idea of revamping your social media accounts inside out with optimizing. It is not an SEO optimization.

Finding the best-performing content after analysis and using the right images works excellently for your social media branding strategy. Moreover, you can improve your ranking on Google with your business information on a completely optimized social media profile. Note the following ways to know how to optimize your social profiles:

  • Focus on your target audience
  • Competitive analysis to compare user engagement
  • Use your brand cover photos on your social media account
  • Optimize all your social media accounts, whether it’s Facebook, Twitter, Instagram, or LinkedIn
  • Fill out all the fields required to create an account
  • Make your work clear to your audience
  • Share your industry-related content
  • Link your account with other social media profiles
  • Make sure all your social media accounts contain the same description

20. Be Human On Social Media

Try not to come out on social media as a faceless automated brand. Today, people do not take kindly to bots or anything that resembles machine behavior. They want to know about your brand and have human interaction.

Be Human on Social Media

That is to say, your team, your employees, behind-the-scenes activities, some team-building games, etc. that develop a connection with the audience.

Track Your Success

Monitor the gain in conversions through social media branding strategy. To measure how many conversions your brand has gained through the social media branding strategy measure the following KPIs.

Track Success on Social Channels

  • Likes- Be aware of the likes you have on your social posts.
  • Comment- The number of positive comments on your post. This is the best KPI to determine whether your business is getting audience engagement or not.
  • Tweets- Track how many users have tweeted.
  • Share- Know how many times your users share your post.
  • Mentions- Keep a check when someone tags or mentions your brand in a tweet or post.

These social media conversion metrics will tell you whether you are getting real fans or fake ones.

21. Keep It Positive And Take Your Stand

On social media, it is not only about likes and impressions. Your social media branding strategy should create a positive outlook for your business because your brand voice, postings, content, and tone reflect your overall personality and professional attitude.

If you’re posting on social issues, it should have a positive impact on viewers. Moreover, refrain from an inflammatory racial, religious or political commentary that might be offensive to someone.

There is enough potential to create new and inspiring content within you than waste yourself on controversial issues. For sharing personal thoughts, you can always use your personal social media account.

Your professional account should be to find new opportunities for growth and connection.

However, people do like their brands for a cause. You should cautiously select and speak up. Above all, always come out to be a positive brand on social media.

Social Media Branding

If you concern yourself with the issues of the world, here is what you should consider before doing so:

  • Make your values clear from the beginning
  • Consider what’s important to consumers
  • Collaborate with experts and Non-Profit Organizations
  • Ask the opinion of your employees

Today, brands have the responsibility and opportunity to stand for different socio-political or ecological causes. But it’s a double-edged sword.

So, mind how it impacts your brand and how you can help users through it. Getting too invested in activism can crush your social media branding. So, the final decision of standing up or standing aside is yours.

22. Start Your Social Media Branding Strategy Next

Social media has become one of the most important parts of our daily life. It helps users communicate and becomes one of the best tools for marketers in spreading awareness and getting user engagement.

Therefore, in this blog post, I have discussed the tips for building a brand through a social media branding strategy.

If you find this blog post informative, please share and comment.

About the Author: Mohd Talib

A content writer by day, a cybersecurity enthusiast by night, and an enigmatic player of CTF challenges, Talib delves into the realms of words, code, and the human brain. He loves to unravel mysteries that lie beyond the ordinary.
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  1. Sunny Patel October 17, 2023 at 11:12 am - Reply

    Your blog offers a treasure trove of branding wisdom. These 22 proven tips provide a clear roadmap for crafting a strong social media branding strategy. I particularly appreciate the emphasis on storytelling, engagement, and staying updated with trends. It’s a valuable resource for anyone seeking to amplify their brand’s online presence and connect with their audience in a meaningful way.

    • Mohd Talib October 17, 2023 at 12:44 pm - Reply

      Thank you so much for your feedback, I am glad that we are able to help. If you ever have more questions or need further guidance, please feel free to reach out. Do read our more blogs to get latest insights on eCommerce.

  2. william March 11, 2023 at 11:40 am - Reply

    Thank you so much for sharing this useful and valuable article.

    • Aditya Srivastava March 16, 2023 at 7:55 am - Reply

      You are welcome, William. Please read more articles.

  3. zidane November 30, 2022 at 11:39 pm - Reply

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    • Aditya Srivastava March 16, 2023 at 7:56 am - Reply

      I am glad you found it useful.

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    • Aditya Srivastava March 17, 2023 at 6:04 am - Reply

      Yes, it was an insightful write-up. Thanks for admiring my work.

  5. Yusuf October 26, 2022 at 3:59 am - Reply

    It is a very interesting blog and your pics are beautiful.

    • Aditya Srivastava November 3, 2022 at 12:41 pm - Reply

      Thank you, Yusuf.

  6. techgrade October 10, 2022 at 7:54 am - Reply

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  7. Scovelo Consulting September 28, 2022 at 7:42 am - Reply

    Thanks for this wonderful blog. I really got a lot of valuable information through it.

    • Aditya Srivastava November 3, 2022 at 12:42 pm - Reply

      Thanks. I hope it helps you.

  8. Abuse Survivor August 4, 2022 at 1:59 pm - Reply

    This article, in my opinion, should definitely be read! A superb job. It’s fantastic, and it has some great advice.

    • Aditya Srivastava August 5, 2022 at 12:04 pm - Reply

      Thank you so much for such kind words. Please do read more articles.

  9. Ronald K. Telford July 22, 2022 at 1:44 pm - Reply

    Thank you for writing and sharing this informative article. I learned some tips for building a brand through social media platforms after reading this article.

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    • Aditya Srivastava July 6, 2022 at 12:57 pm - Reply

      Thank you so much. Stay tuned for more.

  11. Sandy May 24, 2022 at 6:51 am - Reply

    Nice Piece of information, will definitely implement them to improve my social media profiles.

    • Aditya Srivastava May 25, 2022 at 6:42 am - Reply

      Yes, it definitely will improve your social media engagement rates. Thank you for reading.

  12. champs May 12, 2022 at 3:20 pm - Reply

    Thank you for the reminders and advises or tips. I truly appreciate this blog, indeed advantageous.

    • Aditya Srivastava May 13, 2022 at 7:33 am - Reply

      I’m glad you found it benefitial. Thank you.

  13. Carl Gutierrez May 11, 2022 at 5:35 am - Reply

    A brand can work with social media influencers, although it is always advisable to collaborate with those influencers who can bring value to your business.

    • Aditya Srivastava May 13, 2022 at 7:39 am - Reply

      Yeah exactly. The influencers should also belong to the same niche. It makes the promotion much more relevant.

  14. Scovelo Consulting May 4, 2022 at 7:53 am - Reply

    Nice blog. Thank you for the sharing.

    • Aditya Srivastava May 5, 2022 at 4:10 pm - Reply

      You are welcome.

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    • Aditya Srivastava May 5, 2022 at 4:08 pm - Reply

      Thanks a ton. Please stick around for more.

  16. SocialBoosting May 2, 2022 at 7:41 pm - Reply

    A complete guide for social media strategy! I have pleased to read about it! By the way, I am going to share the post on my Twitter page to see my followers. I hope they will get some vital information through this posing. Please keep up the good work!

    • Aditya Srivastava May 5, 2022 at 4:07 pm - Reply

      Thank you so much, bud. I’m glad to know you enjoyed it.

  17. vishnu April 29, 2022 at 9:19 am - Reply

    Such a great tips for social media it was use full for every beginners for that thanks for the infomation

    • Aditya Srivastava April 29, 2022 at 11:36 am - Reply

      You are most Welcome, Vishnu.

  18. SMM Panel PAK April 25, 2022 at 6:08 am - Reply

    Good article ! Most of these graphs are helpful giving the information about social media strategy and I also read many similar articles that but you give the information in graphs that is useful.

  19. Peter Parker April 19, 2022 at 1:21 pm - Reply

    Excellent article. Everything is so much clearer with your tips in the article.

  20. Lorie Buenviaje April 18, 2022 at 4:02 am - Reply

    Social media influencers give a branded campaign an authentic voice.

    • Aditya Srivastava April 18, 2022 at 11:34 am - Reply

      Yes, they definitely do.

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    • Aditya Srivastava February 17, 2022 at 1:23 pm - Reply

      Thank you so much. Please do check out other articles.

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    • Aditya Srivastava February 17, 2022 at 1:16 pm - Reply

      I’m glad you found this blog helpful. Thank you.

  23. qmp global December 10, 2021 at 12:12 pm - Reply

    Ya each platform is having its own importance, we just involve and brand our products on every platform, sure i will work on it

    • Chitra Bisht December 14, 2021 at 4:35 am - Reply

      Every platform works in its own way for various types of businesses. Identify your audience and you are all set to marvel at your business branding. Thank you for your input. :)

  24. vamshidhar October 14, 2021 at 5:17 am - Reply

    Now a days social media marketing is very useful to promote the business in social media network and channels. The blog has very informative post. Thank you for the blogger for sharing the valuable information.

    • Chitra Bisht October 14, 2021 at 1:34 pm - Reply

      Absolutely. Social media marketing is an effective approach for companies of all sizes to reach out to prospects and customers. Thanks for your appreciation. Keep reading for more insightful posts.

  25. Emily Elizabeth September 28, 2021 at 12:54 pm - Reply

    Whenever startup a business, social media marketing strategy is necessary. It helps you to fetch some fantastic bloggers and influencers who expertise in your forte and can work for you in return for a specific pay than traditional marketing.

    • Chitra Bisht September 29, 2021 at 9:59 am - Reply

      Yes so true. Thanks Emily for your input :)

  26. Shane McEvoy September 14, 2021 at 2:20 pm - Reply

    Excellent post Chitra, although the extra characters Twitter introduced a while back have proven useful in helping to include all you need to into a message without going overboard. However, I get your point about being short and to the point. Also a big fan of Facebook groups, you can tap into some very targeted audiences that way.

    • Chitra Bisht September 15, 2021 at 10:44 am - Reply

      Yes, the character count from 140 to 280 had no significant impact. Facebook groups never fail you. They are great for socializing and building a brand at the same time. Thanks for appreciating Shane.

  27. Andy Koch August 12, 2021 at 6:32 am - Reply

    Nowadays, social media is very helpful and trending platform for promote your business and these tips will be very helpful to all your readers for brand building. I will share this helpful ideas with my social media groups. Keep sharing !

    • Chitra Bisht August 12, 2021 at 11:03 am - Reply

      Absolutely correct Andy, social media is very helpful for businesses. Thanks for sharing too :)

  28. Ravi Singh August 6, 2021 at 10:53 am - Reply

    Very creative social media branding methods to use and ensure everything. Thanks for sharing this information and subscribed your blog.

    • Chitra Bisht August 11, 2021 at 1:10 pm - Reply

      Hey Ravi,
      Thanks for your kind words and subscribing our blog. I hope you find it useful in future too.

  29. Mango Data July 19, 2021 at 6:19 am - Reply

    Great article. I’m dealing with some of these issues as well..

    • Chitra Bisht July 23, 2021 at 11:01 am - Reply

      I hope you found a way to start exploring your branding and overcome your issues too. Thank you for reading, stay connected and you can always comment your queries :)

  30. Vaani July 17, 2021 at 8:37 am - Reply

    useful content thanks for sharing with us

    • Chitra Bisht July 23, 2021 at 11:02 am - Reply

      I’m glad you found it useful. You’re welcome :)

  31. Betty Adams June 18, 2021 at 4:49 am - Reply

    Excellent, this is very informative! Thanks for sharing this great article about digital marketing tactics for success. In this digital age, digital marketing really plays an important role in many industries especially for businesses. And this kind of articles are very helpful for anyone who’re doing digital marketing.

    • Chitra Bisht June 19, 2021 at 7:34 am - Reply

      Feels great to be appreciated this way. Thank you very much. You can subscribe to our blogs too if you like. :)

  32. mindmadetechnologies May 27, 2021 at 11:29 am - Reply

    Thanks for such Useful information.

    • Chitra Bisht June 21, 2021 at 3:19 am - Reply

      You are most welcome :)

  33. Md. Sarowar Jahan May 22, 2021 at 6:48 pm - Reply

    Of-course nowadays social media plays a greater role to get the right customer. It can get to a bigger audience in just few time. Reduces the cost and spreads fast.
    your contents are very helpful.

    • Chitra Bisht June 21, 2021 at 3:20 am - Reply

      I am glad you liked it. Thank you.

  34. Shimon Tahera May 21, 2021 at 10:23 am - Reply

    This is nice article, I read this article, Its really good guide for businesses who are looking rake in profits from Social Media Marketing. Businesses need digital marketing agency for their businesses to groom their social media and digital media presence. Thank you so much

    • Chitra Bisht June 21, 2021 at 3:21 am - Reply

      You are absolutely right there. Thanks for appreciating our efforts:)

  35. Amit Rajput May 4, 2021 at 6:25 pm - Reply

    Brand building is the need of the hour. Once your brand is build it is easy to position in the market. Thus, i have been looking for brand building agency. Thanks for writing this blog.

    • Chitra Bisht June 21, 2021 at 3:22 am - Reply

      Thank you too for reading the blog and appreciating our efforts. :)

  36. Atheeth Belagode May 4, 2021 at 6:25 am - Reply

    Thank you for all the insights. I found it really useful for my first campaign.

    • Chitra Bisht June 21, 2021 at 3:22 am - Reply

      You are welcome.

  37. Sarah Noor April 23, 2021 at 6:14 am - Reply

    This is a very interesting and helpful blog for, who want to seek knowledge about digital marketing. I am very impressed with your knowledge.

    • Chitra Bisht June 19, 2021 at 7:17 am - Reply

      Hello Sarah,
      Happy to have impressed you. Keep engaged and thanks a lot. :)

  38. Ravi Singh April 20, 2021 at 5:35 am - Reply

    All these Social media marketing tips can improve any social media from zero to level 101, which is just amazing. Subscribed your blog for updates.

    • Chitra Bisht June 19, 2021 at 7:15 am - Reply

      Pleased to know that you subscribed. We try our best to deliver you quality content. Thank you Ravi :)

  39. James From Element Pack April 17, 2021 at 3:59 am - Reply

    The writer must deserve thanks for this amazing article. All the points discussed here are informative as well as important. Using the logo should be unique and also user friendly. The name of the site is also important, it helps to search quickly and also helps to remember. The other points are must to keep the site in a good flow.

    • Chitra Bisht June 19, 2021 at 7:12 am - Reply

      Company logo is almost like your company face. When all your social platforms have the same logo you definitely leave a lasting impression. Supported by your brand voice and tone, your branding will surely succeed. Thank you for reading the article and appreciating us. :)

  40. Atheeth Belagode April 16, 2021 at 4:55 am - Reply

    Thank you for all the insights. I found it really useful for my first campaign.

    • Chitra Bisht June 18, 2021 at 5:06 am - Reply

      I am pleased to know that it helped you in your first campaign. Best wishes. :)

  41. kiran gupta April 6, 2021 at 10:46 am - Reply

    Loved reading your post. Your best social media marketing sense has always been admired by most of us!

    • Chitra Bisht June 18, 2021 at 5:05 am - Reply

      Thanks for reading the post. And yes, if you do your social media marketing right, it is appreciated by everyone. :)

  42. darshan March 22, 2021 at 7:13 am - Reply

    Thanks for sharing such an information.

    • Chitra Bisht June 17, 2021 at 4:30 am - Reply

      You are most welcome.

  43. Ankita Jaiswal March 14, 2021 at 5:36 am - Reply

    Thanks for the valuable information. Some of them were unknown. Keep your article flooded with such true information

    • Chitra Bisht June 17, 2021 at 4:29 am - Reply

      Thanks Ankita. We try to provide our readers the best information through our articles. Stay tuned for more.

  44. Webxeros Solutions March 5, 2021 at 4:58 am - Reply

    Outstanding content. Thanks for publishing this article about social media platforms. It is a very informative article. Keep posting such helpful ideas.

    • Chitra Bisht June 17, 2021 at 4:26 am - Reply

      Overjoyed to know that you liked it. Thank you for appreciation.

  45. vignesh manian March 3, 2021 at 7:15 am - Reply

    Hope you are having a great day!
    This is such a comprehensive piece to build a formidable build online – whether from scratch or improving an existing brand for their brand image.
    At the end of the day, it boils down to reputation, trust, and meaningful relationships.
    As you have rightly put forth in your 9th point, without tracking success, we will have no idea whether we are moving in the right direction or not.
    More power to You!

    • Chitra Bisht June 16, 2021 at 1:37 pm - Reply

      I hope you too are doing well.This comprehensive piece is for readers like you who go through the entire article and appreciate our efforts. Reputation, trust, and meaningful relationships are the pillars of building your brand. Tracking your success will always help you move ahead. Thank you!

  46. Rakshit March 3, 2021 at 4:10 am - Reply

    Hey Chitra. Loved reading your article. It is very crisp and well-layered information. This would actually serve as a cheat sheet for me.

    • Chitra Bisht June 16, 2021 at 1:29 pm - Reply

      Thanks Rakshit, sounds great that you can now get started with your social media branding strategy. All the best :)

  47. Techievolve February 23, 2021 at 12:30 pm - Reply

    Social media plays a vital role while building a brand online. We concentrate more on social listening. It helps to understand what the users are saying about our brand online.

    • Chitra Bisht December 14, 2021 at 4:45 am - Reply

      Well, you’re on the right path. That’s great. Customers appreciate the online presence of brands that listen to them. Thanks for reading :)

  48. YadahRev8 January 19, 2021 at 1:25 pm - Reply

    Hello Guys
    Thank you for sharing this useful information.

    • Chitra Bisht December 14, 2021 at 4:47 am - Reply

      You are most welcome. Keep reading for more useful information. :)

  49. Anthony Milia January 13, 2021 at 12:27 pm - Reply

    I am impressed, especially your 3rd point attracted my attention, I have never seen someone who stated like this, I mean you have mentioned all the social media platforms and each platform has its own points, which is praiseworthy. Keep sharing such ideas. All the best.

    • Chitra Bisht December 14, 2021 at 4:50 am - Reply

      Just a little effort to get you started with the best social media branding strategy. Thank you for your appreciation. :)

  50. Brack Nelson January 7, 2021 at 7:44 am - Reply

    Hats off to your simplest way of sharing such strategies, you have a great blog for beginners. Keep sharing such ideas, Thanks.

    • Sanya Aru January 13, 2021 at 11:44 am - Reply

      Thank you for appreciating our efforts :)

  51. SATTA KING January 4, 2021 at 6:21 am - Reply

    “Thanks for the Information and keep writing this type of content.
    Get In Touch with Us”

    • Sanya Aru January 13, 2021 at 11:44 am - Reply

      Thank you for appreciating our efforts :)

  52. HR365 December 19, 2020 at 10:07 am - Reply

    Thank you so much for this valuable information. This helps me a lot.

    • Sanya Aru January 13, 2021 at 11:43 am - Reply

      Thank you for appreciating our efforts :)

  53. rashishetty December 17, 2020 at 3:34 pm - Reply

    I read your blog, it’s an excellent blog. It tells a lot about Digital Marketing and its benefits. I think Digital Marketing help to increase website rank and its traffic.

    • Sanya Aru January 13, 2021 at 11:43 am - Reply

      Thanks Rashi. It indeed is.

  54. Sourav Basak December 13, 2020 at 8:46 am - Reply

    There are additionally a scope of social media management tools that help organizations to capitalize on the social media stages recorded previously. For instance, Buffer is a foundation of online media the board instruments, which can assist you with making progress with your social media advertising. Regardless of whether you need to construct a brand or develop your business, we need to enable you to succeed.

    • Sanya Aru January 13, 2021 at 11:42 am - Reply

      Thank you Sourav :)

  55. Naval November 25, 2020 at 10:13 am - Reply

    it’s a really good research and write-up. It’s actually helpful. I really appreciate it. I think any business could use marketing list segmentation. I think it also provides a clearer picture of a potential clients which can lead to the company or the business’ success.

    • Sanya Aru January 13, 2021 at 11:41 am - Reply

      Thank you Naval :)

  56. Priya Sharma November 23, 2020 at 6:17 am - Reply

    Hello, I am very thankful for what you have published. I have come across your social marketing strategies and i think it will help me to grow my small business.

    • Sanya Aru January 13, 2021 at 11:41 am - Reply

      We really appreciate it that we could be of help to you :)

  57. VORTAX November 18, 2020 at 11:13 am - Reply

    Each platform helps in spreading brand awareness and getting user engagement.

    • Sanya Aru January 13, 2021 at 11:40 am - Reply

      Yes, exactly. Each social platform has it own set of benefits.

  58. Villar Media October 26, 2020 at 8:35 am - Reply

    I am currently providing my services through social media platforms. My mostly potential customers are on the social media platforms. So should I built a website to increase the reach?

    • Satyam October 29, 2020 at 12:52 pm - Reply

      Hi. Thanks for asking
      If most of your potential customers are on social media and they convert from their as well, my honest suggestion would be that you should stick to it.
      Setting up a running website would cost you time & money. And you’ll also need to build your audience base there from scratch. However, you shouldn’t drop this plan for future since a website can convert way more than social media platforms.

  59. Nila Ahmed April 10, 2020 at 3:00 pm - Reply

    Definitely a very useful article with lots of useful tips, which will be really helpful for the beginners. But it will perfectly helpful when one will choose the perfect influencer network for this.

    • Mamta April 14, 2020 at 2:46 pm - Reply

      Yes, if we select an influencer network that can help us increase outreach then we can definitely drive better results. Thanks, Nila for dropping your thoughts. I hope you’ll stay connected with us!

  60. Praveen Kumar November 29, 2019 at 9:53 am - Reply

    “Utilize all the platforms but invest more in those platforms which bring more engagement and conversions for your business.”
    Very well said. It is a mandatory requirement to have your brand presence on all social media. But, you need to find out which works for your brand and dedicate more time and resources for that platform.

    • Mamta November 30, 2019 at 9:32 am - Reply

      Yes, Praveen, it’s completely true. The social marketers who understand their business requirements and needs simply have the opportunity to take their business ahead of their competitors. Keep Reading Keep Adding :)

  61. Personal Branding Keynote Speaker October 30, 2019 at 6:59 am - Reply

    Thanks for sharing this helpful and informative article.

    • Mamta October 30, 2019 at 12:06 pm - Reply

      Thank you for liking the post. You can even subscribe to our blog posts to keep adding valuable information.

  62. Internal Brand Consulting October 25, 2019 at 6:56 am - Reply

    Great content. Thanks for sharing this well-written post. It’s very informative.

    • Mamta October 30, 2019 at 11:35 am - Reply

      Thank you for appreciating the post. Keep reading and adding information.

  63. siva August 27, 2019 at 5:08 pm - Reply

    This is a great blog post and a collection of amazing blogs. The design work in these are pretty impressive. This post is going to be bookmarked and used often so thank you for putting it together.

    • Mamta October 3, 2019 at 7:01 am - Reply

      Thank you, Siva, for your words it means a lot to us! Keep on reading and adding information.

  64. Abhishek Dorik August 22, 2019 at 11:07 am - Reply

    Hey Great Read! Thanks! As a digital marketer at branding agencies these quick tips sure are helpful. Just one question, are these tips mandatory actions to build a brand? Or it might differ depending on the brands we’re working on.

    • Mamta August 23, 2019 at 11:28 am - Reply

      Thank you for your appreciation.
      Abhishek these are the basic points for building a brand with social media. And it won’t be wrong to say, these are the fundamental points too! There are more advanced methods that can be adopted to make social media marketing strong and effective. But these are the points without which you can’t build your brand on social platforms. It doesn’t depend on which brand you’re working on. It will always remain independent of your business type.

  65. Kevin Wilson June 7, 2019 at 10:54 am - Reply

    There is one more approach that can be used to build a brand through social media platforms, using your employees’ personal social media reach and network. In other words, using employee advocacy for building a brand. When you trust your employees to present your brand, they feel that their opinions, their thoughts matter to the organization.

    • Mamta June 11, 2019 at 9:39 am - Reply

      Absolutely! Employees’ outreach and network can really help a business expand its reach as well as social presence. Kevin I will surely try to employ this employee approach in my next social media blog!

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