Unleash the Power of Product Attributes with WooCommerce Variation Master
By Muskaan Sabarwal • Published On: February 23, 2023 • Last Updated: February 23, 2023 •
Imagine you’re on an eCommerce shopping website looking for a round-neck white T-shirt. You finally get a round-neck T-shirt, but it is black in color with no variations. This will make you bounce to other websites, which have product variations. In return, the merchants lose ready customers. What is the solution to this issue? — WooCommerce Variation Master.
(Jump to the section that interests you the most!)
Introducing WooCommerce Variation Master!
Before jumping to other aspects of product customization & variations, let us understand what WooCommerce Variation Master is all about!
In a nutshell, it is a plugin that WooCommerce shop owners to customize their listed products by allowing them to add WooCommerce color swatches. If you are a merchant or an eCommerce shop owner who is looking for WooCommerce attribute swatches for your store, then the product variation plugin is the best available option for you. Variation Master comes with variation customization and offers multiple colors and image swatches.
This plugin allows the merchant easily create and manage product options and variations, giving the customers more choices and personalization options when shopping. With WooCommerce Variation Master, business houses get a chance to make their shopping websites attractive and interactive.
“Choice” “Chance” “Change” You must make a “Choice” To take a “Chance” or your life will never “Change”.
We will talk in detail about the mentioned features and more in the coming sections, so stay with us!
Till then these are the four extraordinary features that will enhance your product page display i.e. stock alert, variation gallery, product attribute swatches, cart update pop-up for variation, and product gallery slider.
In addition to all the amazing features the interface of the plugin is extremely user-friendly and easy to understand. This makes this a win-win for the business owners and your existing and potential customers.
But why are product customization and variations so important? We will address this and more in the following sections.
Why Are Product Variations Essential For eCommerce Businesses?
Let’s rewind to the example we mentioned above. eCommerce businesses need to have product variations available to sustain, themselves in this highly competitive market. But what is Product Variation and why do merchants need to introduce this to their WooCommerce store?
We can start with the basics. Product Variation is about having options for a particular product. It is also referred to as the “child and parent” relationship. Wherein the parent is the actual product and the child is the variant of the product. For example, with a hoodie as the parent, the child can be a blue hoodie or an S (small) size hoodie, or an S (small) size blue hoodie. This is when there are multiple variation options available.
Still confused? Look at this resource to get a clearer idea of Product Variations,
Now that, we are accustomed to the concept of Product Variations, we can move ahead with the importance of product customizations & variations. Product variations are essential for e-commerce businesses because they allow customers to personalize their shopping experience and find products that meet their specific needs and preferences.
Consider the following to be the reasons for product variations to be important.
1. Personalization and Customer Satisfaction
Product variations allow customers to personalize their shopping experience and find products that meet their specific needs, requirements, and preferences. By offering a wider range of options, merchants can increase customer satisfaction and retain customers who are looking for products that meet their particular needs.
This also helps businesses to differentiate themselves from their competitors and attract customers who are looking for something different or more specialized.
2. Increased Sales and Revenue
There is no denying the fact that if the customers are happy, that is directly equivalent to increased sales and revenues. Product variations can help businesses increase their profits by attracting and retaining customers who are looking for personalized and unique products or services.
By providing more options and personalization, businesses can upsell and cross-sell related products to customers who are already interested in a particular product. It can also lead to increased customer loyalty and higher customer lifetime value. Again a win-win situation.
3. Product Differentiation
If the merchants are offering unique product variations it can benefit businesses to differentiate themselves from their competitors and stand out in a crowded eCommerce market.
With unique product variations that other businesses may not have, businesses can attract customers who are looking for something different or more specialized.
4. Inventory and Manufacturing Cost Savings
In some cases, offering product variations can help businesses reduce their inventory and manufacturing costs by consolidating products that share similar attributes.
When variations are based on common features or components, businesses can streamline their inventory and production processes, leading to cost savings and increased efficiency.
5. Improved SEO and Site Navigation
Businesses can offer more options and product variations, which can improve their SEO and site navigation, making it easier for customers to find what they’re looking for.
The increased number of product pages can also lead to improved search engine rankings and better search visibility, attracting more potential customers to the site.
6. Internationalization and Localization
Businesses introducing product variations can help to cater to customers from different regions and cultures by offering variations that are specific to local tastes and preferences. They are tailored to specific areas or languages, businesses can improve their internationalization and localization efforts, making it easier to expand their customer base.
7. Flexibility and Adaptability
It can help business houses quickly adapt to changing market trends and customer preferences. The new variations based on customer feedback or market demands, businesses can stay ahead of the competition and remain flexible and adaptable to changes in the market.
Are you ready? Because we are finally going to reveal all the exciting and interesting features of WooCommerce Variation Master.
Features of WooCommerce Variation Master
WooCommerce Variation Master as mentioned above is a plugin that not only helps WooCommerce store owners make their websites attractive and engaging but also has other unique features to offer. As promised, this section is dedicated to those features. We will also talk about the steps to successfully install the variation plugin but before that,
A Special Resource to Know Our Plugin a Little Better…
So, without any further adieu, let’s jump right into the unique and exciting features!
1. Multiple Gallery Images
The admins can add multiple gallery images for each variation. Admins can provide color or image option swatches for attributes.
They can add color and image swatches for each variation of the custom attribute. The admin has the liberty to add multiple gallery images for different variations, colors, and swatches, for each WooCommerce variable product custom attribute. Not only this but if the user is adding multiple images they also get a Gallery Image slider on variable products.
We also have a screenshot to demonstrate this feature for our readers,
(This is how the backend looks, the admin has to enable the multiple gallery slider feature)
After enabling the feature, this is how the frontend will look,
The user can also very easily import and export variation gallery images and attributes from their system to the backend. Not only this but if the user is adding multiple images they also get a Gallery Image slider on variable products.
2. Borders And Product Variations Attributes Text
We believe in providing customers with a remarkable experience. This is why we provide the Border on selected swatches and show the Attribute text above Swatches.
This allows the admin to apply the Border on selected swatches and show the Attribute text above Swatches. The user can also show the “stock left alerts” i.e. the number of quantities available for the particular variable products. They can set the stock alert message and minimum quantity to trigger the alert.
The batch count can also be increased/ decreased for variation creation with available product attributes.
3. Option for Product Variation Customization
The admin gets a chance to replace the WooCommerce variations dropdown on the product detail page with color and image swatches as well as add gallery images for each variation. The user gets a fair chance to Add or Update color and image swatches for each variable product and attribute globally.
4. WooCommerce Variation Swatches
You’ll be surprised to know that WooCommerce variation master not only allows the user to add multiple variations but also variation swatches and display product variations of different types.
By this, you can show variation swatches on Shop, Archive, and Category Pages. The benefit of this feature is that the admins can use color and image swatches to provide a unique way to display variations of a product, available styles, sizes, or pretty much anything else you can display.
5. Additional Settings
Except for the mentioned settings, there are several additional settings that come with this variation plugin,
Simple & Easy Configuration
Consistent Compatibilities with web browsers like Firefox, Chrome, Safari, and internet explorer.
Settings to show only one attribute on the shop page.
We are thrilled to announce, that we are set to launch a new feature for WooCommerce Variation Master. After thoroughly going through the existing customer feedback, and studying the market we present to you —
SOCIAL SHARING FEATURE
This feature allows the merchants to enable the social share buttons for social media platforms like Facebook, Gmail, and Whatsapp for customers to share variable product details on social sites.
It is very natural after going through the mentioned features, you might wonder — Does the plugin even boost sales?
How does WooCommerce Variation Master Boost Sales?
Well, we are here to address all your queries and doubts regarding our plugin. And WooCommerce Variation Master can help boost sales in a few ways:
1. Customizable Product Pages
WooCommerce Variation Master allows businesses to create fully customizable product pages with various product variation options. Businesses can increase customer engagement and satisfaction by offering a more personalized and detailed shopping experience, leading to higher conversion rates and sales.
2. Cross-Selling and Upselling Opportunities
It is very easy to get confused between cross-selling and upselling. Feel free to utilize this resource to clear all your doubts,
By providing customers with a wider range of product variations, WooCommerce variation master enables businesses to increase cross-selling and upselling opportunities, leading to higher average order values and increased revenue.
For example, businesses can use product variations to offer related or complementary products to customers who are already interested in a particular product.
3. Improved Site Navigation and Searchability
WooCommerce Variation Master can help businesses to improve their site navigation and searchability by providing more detailed product variations that are easier for customers to find.
This can lead to increased search engine rankings and improved visibility, attracting more potential customers to the site.
4. Reduced Shopping Cart Abandonment
By offering more detailed product variations, businesses can reduce the likelihood of shopping cart abandonment by providing customers with the exact product they’re looking for.
This can lead to increased customer satisfaction and trust, leading to higher conversion rates and sales.
5. Improved Inventory and Production Efficiency
WooCommerce Variation Master can help businesses to improve their inventory and production efficiency by consolidating products that share similar attributes.
This can lead to reduced production and inventory costs, leading to increased profitability and higher margins.
Overall, WooCommerce Variation Master can help businesses to improve their sales and revenue by offering more personalized and customizable product variations, increasing cross-selling and upselling opportunities, improving site navigation and searchability, reducing shopping cart abandonment, and improving inventory and production efficiency.
Getting Started With Variation Master
Let’s do a quick recap before proceeding further. We now know about the reasons to introduce product customization & variations, the exclusive features of WooCommerce variation master, and how it boosts sales.
In this section, we’ll cover the installation of the plugin. There are two main ways to do so…
1. Automatic Installation
Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser.
The steps are as follows:
Log into your WordPress dashboard.
Navigate to the Plugins menu and click on Add New.
Click on the ‘Upload Plugin’ button.
Click on the ‘Browse’ button and navigate to the downloaded ‘WooCommerce Variation Master’ zip file and click ok.
Most importantly, of course, you can install it by simply clicking Install Now.
2. Manual Installation
The manual installation of the Extension is another option to install the extension to your WordPress environment. The manual installation method involves downloading our WordPress Extension and uploading it to your webserver via your favorite FTP application.
The steps are as follows:
Extract the downloaded ‘WooCommerce Variation Master’ zip file.
Upload the WooCommerce Variation Master folder to the /wp-content/plugins/ directory.
Activate the ‘WooCommerce Variation Master’ through the ‘Plugins’ menu in WordPress.
The readers can also go watch this Youtube get a better understanding of the working of our plugin,
WooCommerce Variation Master in Action
WooCommerce Variation Master can be beneficial for any eCommerce industry that offers products with different variations. However, here are a few industries that may particularly benefit from using the plugin:
1. Fashion and Apparel
Fashion and apparel businesses often offer products with various sizes, colors, and style variations, making product variations essential for their success.
By using WooCommerce Variation Master, these businesses can offer a wider range of customizable product variations, leading to increased sales and customer satisfaction.
2. Beauty and Cosmetics
Beauty and cosmetics businesses often offer products with different shades, fragrances, and formulations, making product variations an important part of their sales strategy.
By using WooCommerce Variation Master, these businesses can provide customers with a more personalized shopping experience, leading to higher conversion rates and revenue.
3. Electronics and Technology
Electronics and technology businesses often offer products with different features, specifications, and compatibility requirements, making product variations essential for their success. We have taken the example of Amazon here, which is an eCommerce website.
By using WooCommerce Variation Master, these businesses can provide customers with a more detailed and comprehensive product selection, leading to increased sales and customer loyalty.
4. Home Goods and Furniture
Home goods and furniture businesses often offer products with different colors, styles, and materials, making product variations a crucial part of their sales strategy.
By using WooCommerce Variation Master, these businesses can offer customers a more personalized and customizable shopping experience, leading to increased customer engagement.
Overall, any eCommerce industry that offers products with different variations can benefit from using WooCommerce Variation Master. The plugin can help these businesses to offer a wider range of customizable product variations. Leading to increased sales, customer engagement, and satisfaction.
Product variations are a crucial part of the e-commerce industry, and using a plugin like WooCommerce Variation Master can help businesses to improve their sales and revenue by providing customers with a more personalized and customizable shopping experience.
By offering a wider range of product variations, businesses can increase cross-selling and upselling opportunities, reduce shopping cart abandonment, and improve site navigation and searchability, leading to increased customer engagement and satisfaction. And, in addition, the plugin can help businesses to improve their inventory and production efficiency, leading to reduced costs and increased profitability.
Therefore, if you’re an e-commerce business that offers products with different variations, it’s worth considering installing WooCommerce Variation Master to boost your sales and revenue.
Muskaan Sabarwal is a content writer with a knack for telling stories, a flair for detail, and a hint of humor. She is passionate about creating valuable content on online platforms. She can blend conversion optimization and persuasion tactics like magic to share your brand's message.