Top 8 Tips To A Perfect Holiday Social Media Campaign In 2025!

During holidays, social media surges with engagement. Wondering why? It’s where product discovery, promotions, and purchases unfold. Crafting a solid holiday social media campaign is pivotal in driving businesses toward success.

With 4.8 billion users and increasing time spent on platforms, online promotions are crucial during events like Thanksgiving, Black Friday, Cyber Monday, and Christmas.

Craft a holiday social media campaign to form emotional bonds with audiences. If your brand isn’t on social media yet, now’s the time.

As a WordPress product company, we’ve seen small businesses struggle. A tailored social media strategy can ease their path, organically growing brand presence.

Enhance organic reach through compelling holiday content. As the festive season nears, plan your 2025 holiday material meticulously, underlining the holiday social media campaign.

Let’s plan out something tremendous this year!

What is a Holiday Social Media Campaign?

A holiday social media campaign is a planned set of posts and promotions you share during festive seasons to grab attention, boost engagement, and increase sales.

With a holiday social media campaign, you can connect with your audience when they are most active, share exciting offers, and highlight your products in a fun and festive way.

A well-planned holiday social media campaign helps you stand out from competitors, reach more people, and create a positive brand image that encourages customers to shop with you.

1. Create and Share Holiday Specific Content

During the holiday season, you need to show your involvement. And the best thing you can do is to create content related to the holiday.

But do you know what kind of content works best on social media?

Answer: Visuals.

Research says we remember 80% of what we see while only 20% of what we read.

You can write blog posts around the holiday season, update your old content, create, and most importantly, add visually appealing creatives like infographics to it. To gain inspiration for festive creatives and analyze how other brands present their holiday campaigns, marketers can use Viewri to observe public social media posts and stories without logging in, helping refine content ideas and visual strategy.

2. Give Away Free Stuff

Customers love this.

Giveaways are something that every customer likes. And if you give free stuff, you are indirectly increasing the likelihood of more sales in your store.

This could be a perfect holiday social media plan if you execute this right. Who doesn’t like gifts? Check out the stats below

Offering free gifts are not enough, make sure you ask people to follow and engage with your brand in order to receive the gift. If you have an eCommerce business and are using WooCommerce, you can also utilize the gift cards plugin, which can help you create such giveaways. You can also run online contests where you can first ask a user to follow you on social media to be eligible for the giveaway.

3. Engage With User-Generated Content

Creating a sense of community and authenticity during the holiday season can improve your brand’s reputation. Below are some points you can utilize to effectively engage with your audience and grow using the power of user-generated content:

• Encourage your customers to share their joyful holiday experiences involving your products by utilizing a unique hashtag such as #ilove[yourbrandname]. This not only cultivates a personal connection but also amplifies your reach as customers share their experiences with their networks.
• Feature the user-generated content prominently on your social media profile. This not only validates your products’ value but also demonstrates a strong and engaged community around your brand. It offers social proof, influencing potential customers’ trust and decision-making.
• Engage with the user-generated posts and comments. Respond genuinely to their stories, thank them for sharing, and show appreciation for their loyalty.

These strategies not only bolster community building but also establish your brand as more than just a product, but a part of your customers’ memorable holiday moments

4. Offer Holiday Exclusive Promotions

Begin by identifying your most popular products or services and strategizing discounts that fits best. Consider “Early Bird” offers to kick-start the holiday fervor. Alternatively, bundle complementary items to create value-packed sets that stand out.

Communicate these promotions through engaging visuals and compelling copy. Highlight the exclusivity and time-sensitive nature of these deals to evoke urgency. Collaborate with influencers or brand ambassadors to amplify reach.

By designing unique, holiday-themed promotions, you not only drive sales but also create a sense of excitement and loyalty among your audience. Your audience will be drawn to these offers, making this festive season a memorable and prosperous one for your brand.

5. Create and Follow a Holiday Calendar

A holiday calendar can be a guide that will lead you to plan better social media marketing campaigns for every important day.

The holiday calendar should contain some of the important holidays that can be most profitable for your business. After creating the calendar and marking the days, you can start creating a social media marketing plan for each day.

Like what holiday marketing activities you’ll do for that day, what segment of users you target, or what campaigns you run.

And as you create a plan according to the day, you increase your chances of getting more sales on that day.

But the majority of the brands don’t create and follow a calendar which leaves them with performing random activities in a hassle at the end.

So make sure you have it all planned and structured to ease the further process.

6. Experiment With Influencer Marketing

Influencer marketing is a method where you collaborate with an influencer with a bigger following and the same niche as yours. You partner with that influencer to market your brand/product/service to extend the reach of it.

This is one of the newest marketing tips and it is quite impactful as well. But all marketing strategies come with their share of pros and cons.

[Source: GeeksForGeeks]For influencer marketing, you also need to create a plan to perfectly execute it. At first, you need to determine the goals for what you want to collaborate with an influencer. Goals can be anything from increasing your audience to getting more sales, or anything.

After finalizing your goals, decide what sort of influencer marketing campaign you want to run. There are many different influencer marketing campaigns you can run on social media. Campaigns like a giveaway, some affiliate marketing, guest posting opportunities, etc.

After deciding the type of campaign you want to run, you can start finding influencers. To find influencers, you can use tools like BuzzSumo and Awario.

7. Engage With Your Audience

If you interact with your audience, they’ll interact with you. And what’s better than social media for interacting with your audience?

Add this tip to your holiday social media plan and try to engage your audience through those platforms. You can engage with your audience in different ways on social media.

For example, you can reply to your customer’s queries on social media, or you can reply to the users whenever they tag in any social post. You can also do Live streams which is a great way to engage with your audience.

8. Flex Your Festive Look

Another trivial but effective one.
As I’ve mentioned before, if there’s any festival, you need to show your involvement with the audience. And getting the festive look is one thing that can help you do it.

You can give your social handles a festive look by changing your cover photo, profile picture, bio, and other things. Do this on all of your social handles and always make sure to promote it heavily.

Promote it on all the social media channels you use to let your audience know you are also celebrating the festival with them. Always clean up the photos and enhance them to the highest quality before posting.

If you get in the festival look, it adds a personalized touch to your social handles. Moreover, it also leaves a great impression on your followers and makes it easy for them to connect with you.

Conclusion

As the festive season approaches, this is the perfect moment for brands to show up strong, stay active, and make every interaction count.

A thoughtful holiday social media campaign can help you connect with your audience, boost engagement, and turn casual visitors into loyal customers.

No matter the size of your brand, a well crafted holiday social media campaign can be the boost you need to shine brighter, reach more people, and make this season your most rewarding one yet.

Frequently Asked Questions

How to boost your holiday sales with social media marketing?

You can boost your holiday sales by planning a strong holiday social media campaign that includes festive visuals, limited time offers, giveaways, and engaging posts. Share holiday specific content, collaborate with influencers, and interact with your audience to build trust. A focused holiday social media campaign helps you reach more people and convert followers into buyers.

What do you call a social media marketing strategy?

A social media marketing strategy is the step by step plan a brand follows to promote products, engage with the audience, and increase sales on platforms like Facebook, Instagram, and X. During the festive season, this strategy often becomes a holiday social media campaign that focuses on seasonal trends, offers, and customer behavior.

What are good marketing campaigns for the holiday season?

Good marketing campaigns for the holiday season include festive giveaways, user generated content drives, influencer partnerships, holiday exclusive discounts, gift guides, and product bundles. A well planned holiday social media campaign ties all these ideas together to build excitement and attract more customers.

Best social media marketing tips for this holiday season?

Some of the best tips include creating holiday-themed visuals, posting consistently, running contests, using hashtags, updating your profile with a festive look, collaborating with influencers, and planning everything in advance. Most importantly, build a clear holiday social media campaign so every post aligns with your goals and reaches the right people.

How can businesses utilize seasonal marketing campaigns?

Businesses can use seasonal marketing campaigns to connect with customers emotionally, offer timely discounts, promote best-selling products, and stay relevant during festive moments. A strong holiday social media campaign helps brands take advantage of increased online activity, attract new shoppers, and boost revenue throughout the season.