7 Smart Ways to Increase Sales Using WooCommerce Related Products

Hello, WooCommerce store owners. Let’s address this myth: “more traffic = more sales”. This definitely is not the case when it comes to increasing sales on your WooCommerce store; you don’t always need more traffic – you just need smarter product placements. Consider WooCommerce-related products to serve that purpose with complete ease.

Did you know that, as per the industry reports, upselling and cross-selling can increase average order value (AOV) by 10% to 30%, and nearly 35% of Amazon’s revenue comes from its “frequently bought together” and “customers also bought” suggestions.

With the help of several upselling and cross-selling tools, you too can increase your average order value in no time. Strategically incorporate WooCommerce-related products for your shoppers, right where they’re most likely to act on them. Remember to pay great attention to the placement of this strategy.

In this blog, we will guide you through strategies to implement WooCommerce-related products in your WooCommerce store!

This blog highlights that WooCommerce-related products are an effective way to boost sales and profits. Learn about the importance of related products and the strategies to incorporate them into your WooCommerce store, which helps you to drive your customers towards making repeated purchases. From order bumps and abandoned cart triggers to category-based targeting and limited-time offers, these smart tactics help you make the most of every customer interaction. 

Why Related Products Matter More Than You Think?

Imagine browsing an online website.

You are looking for a t-shirt, and you also need a pair of jeans, but you really don’t want to go through the trouble of finding the perfect jeans that’ll go well with the t-shirt that you are purchasing. You click on the “Proceed to checkout” button and see a pop-up showing a pair of jeans that is a match made in heaven for your t-shirt. As a customer, you are happy because you can now purchase both items in less time. And if you’re a merchant, then you’re happy because the customer came to buy one item but ended up purchasing another one as well.

This is the concept of WooCommerce-related products in a nutshell.

WooCommerce Related product suggestions aren’t just a nice-to-have—they’re a proven revenue booster. In fact, did you know that upselling and cross-selling through WooCommerce-related products can increase your average order value (AOV) by 10% to 30%?

As we discussed before, major players like Amazon generate over 35% of their revenue from these simple yet powerful recommendations.

By strategically showcasing related items—whether on product pages, the cart, or during checkout—you slightly nudge your customers to complete their shopping experience while increasing your revenue over time.

Let’s jump right into the strategies to increase sales using WooCommerce-related products –

7 Smart Ways To Increase Sales Using WooCommerce Related Products

Now that we understand the value of WooCommerce-related products and why they matter, it is time to put that knowledge into action. Ready to turn casual clicks into bigger carts?

Below are 7 Smart Ways to Increase Sales Using WooCommerce Related Products. Whether you are aiming at driving repeated sales, increasing average order value, or boosting overall sales. These strategies are powered by plugins like Upsell Funnel Builder. These will help you turn simple suggestions into serious revenue growth.

1. Use Order Bumps At Checkout To Suggest Related Products

The checkout page isn’t just the end of the sales cycle. Merchants should consider it as the perfect opportunity to increase their revenue.

How? By utilizing order bumps, you can showcase WooCommerce-related products at the most crucial moment: right before the customer clicks “Place Order.”

Order bumps are compact yet high-converting offers that appear on your checkout page (or wherever you want to display them). These bump offers need to be less complicated, like you can offer a phone case while someone purchases a smartphone. This suggestion feels helpful, rather than pushy, especially because they are well-matched to what’s already in the cart.

With Upsell funnel builder, you can easily select product-specific or category-based related items to appear as bump offers on the checkout page. The plugin also allows complete customization, enabling you to tailor the offer text, layout, discount, and trigger rules according to your business requirements. Placing the WooCommerce-related products here, where the customer is most likely to spend. Merchants can increase the chances of a quick add-on without causing much friction.

The results? Significantly higher average order value, and a smoother path to checkout success.

2. Create Post-Purchase Upsell Funnels

Just because the customer has completed his purchase does not mean that the sales must stop. You’ll be surprised to know that – Some businesses have reported upsell conversion rates as high as 28-30%, and achieving at least 10% is entirely within reach.

After seeing the data, I am sure you know that post-purchase funnels are among the most effective (and non-intrusive) ways to increase the average order value (AOV) without affecting the checkout amount of a customer.

Let’s understand how this works. By placing WooCommerce-related products after the customer has made a purchase, you catch your customers at a sweet spot (they are still in a buying mindset without interrupting their flow or risking cart abandonment).

With the upsell funnel builder, reward your customers for their successful bump offer purchases. These discount coupons will be sent to customers via email, which they will mention at checkout.

Merchants can either propose an upsell order (a 10% discount) or an even more attractive downsell offer (Steal Deal: 20% discount). This is your chance to offer high-margin complementary items: accessories, extended warranties, or even product upgrades. These post-purchase efforts help increase customers’ lifetime value (CLV) and also provide a more personalized shopping experience for the customers.

It’s a win-win: you increase your sales, and your customers feel like they are getting more value.

3. Display Frequently Bought Together Items

Want to replace Amazon’s most effective upsell tactics? Displaying “Frequently bought together items” is a proven way to suggest items that might go well together to increase the cart size of your customers.

When shoppers see that others have purchased certain combinations of products, like a laptop with a sleeve and wireless mouse, they’re more likely to add those extra items to their own cart. This is human psychology when it comes to online shopping.

This not only builds trust and convenience but also subtly nudges the customers to increase their cart value without creating any additional pressure.

With the upsell funnel builder plugin, you can fully customize the order bump offer—enabling or disabling it as required, setting a custom title, selecting the type of products to include, and manually choosing which items appear in the bundle.

The admins can also control the position of the offer box on the page, adjust image sizes for better visual consistency, add persuasive custom text, and even apply fixed or percentage-based discounts to incentivize bundled purchases. It’s a seamless way to turn one product sale into a higher-value order, improving both the shopping experience and store profitability.

4. Set Conditional Offers Based On Cart Total Or Quantity

Another way to boost revenue using WooCommerce-related products is by setting conditional offers based on cart total or quantity.

Let’s understand how this works (don’t worry, we are using layman’s language).

Instead of showing the same product recommendations to every customer, as a merchant, you get a chance to tailor order bump offers to appear only when specific conditions are met, like when a customer’s cart value reaches a certain amount or when they’ve added multiple products.

This approach is very targeted, helping you promote complementary or higher-value products to customers who are already in a buying mindset.

With the Upsell Funnel Builder for WooCommerce, you can easily set up these conditional offers to trigger relevant, high-converting offers that feel personalized and rewarding—ultimately increasing both customer satisfaction and Average Order Value (AOV).

5. Target Related Products By Category Or Product Type

Relevance is the key when it comes to boosting revenue through WooCommerce-related products. And one of the smartest ways to showcase relevant products is through incorporating this strategy of targeting related products by category or product type.

For example, you’re a merchant selling yoga mats. You can showcase WooCommerce-related products like protein shakes or workout wear. This way, you’re suggesting products from the same category, which further improves the user experience, also increases the chances of additional purchases.

WooCommerce upsell funnel builder is our new WordPress sales funnel builder, which makes this process convenient by allowing merchants to create order bump offers that allow them to assign offers to specific products or entire product lines, ensuring each recommendation is well-aligned with the customer’s intent.

6. Personalize Offers Based On Customer Behavior

Every customer is unique, and so should be the bump offers that you’re displaying.

Personalize order bump offers based on customers’ unique behavioral patterns, particularly when they are returning to your website after abandoning their cart. This is where the “Abandoned Cart Bumps” shines.

When customers see the same related products based on what they’ve viewed previously, it creates a more relevant shopping experience. This tactic not only enhances engagement but also subtly pushes the customers to make a purchase they have already shown interest in.

With the upsell funnel builder plugin, you can configure and create bump offers targeting the customers who have abandoned their carts. These bump offers will showcase offers related to the products that they have abandoned, which increases the chances of converting the user into a customer.

7. Add Limited-Time Discounts To Related Product Offers

Creating urgency for online shoppers is a proven psychological trigger in eCommerce. When customers see that an offer is not available for a limited time, they are more likely to make an immediate purchase. That is why combining WooCommerce-related product offers with limited-time discounts is a strategy that will never disappoint you as a merchant.

One smart way is to show the countdown timer next to WooCommerce-related products. Especially during checkout or even on product pages. This will highlight an exclusive discount that’s only valid for a few minutes or hours. This draws your customers’ attention, and also encourages impulse purchase and boosts your average order value.

The “evergreen timer” functionality of the Upsell funnel builder plugin allows you to incorporate this strategy beautifully. Include an evergreen timer on the WooCommerce checkout page, which automatically resumes whenever the page is refreshed. But, there’s a catch here: the timer will resume at the exact time that the merchant inputs, while enabling this functionality.

Smarter Suggestions Lead To Bigger Sales

When used strategically, keeping in mind the merchant’s revenue goals, WooCommerce-related products can do more than just fill up blank spaces on your product pages. They can guide your customers’ purchases, enhance their shopping experience, and ultimately improve your overall revenue.

From order bumps and abandoned cart triggers to category-based targeting and limited-time offers, these smart tactics help you make the most of every customer interaction.

We have just touched the surface of this concept; there is so much more that can still be explored, because when it comes to WooCommerce-related products, the possibilities are wide.

Did you know that – Merchants can also utilize shortcodes to design pages to portray your post-purchase or after-sales upsell offers. Plugins like Upsell Funnel Builder provide shortcodes for Buy Now, No Thanks, Product Title, Description, Short Description, Image, Price, Variations, Offer Quantity, & Urgency Timer.

Always remember, Smarter suggestions not just lead to more clicks. They lead to bigger sales and long-lasting conversions.