16 Top SEO Trends and Techniques To Rank Your Website In 2025

Keeping up with the Top SEO trends in 2025 is crucial for optimization and continuous growth

SEO: It’s a combination of art and science, wherein the primary objective is to build trust.
— Jason Acidre, Author, Kaiserthes

A lot happened in the world of SEO in 2024 as Google brought some new algorithms, updates, and rules for ranking a website to better content searchability and give users the most relevant search results.

The journey from search to click is easier for the first result only. The #1 result on Google has a CTR of 31.7% and if you’re on the second page there’s only a 0.78% chance of getting clicked.

SEO strategy is paramount in bringing traffic to your website, So, let me tell you the top SEO trends and how they’ll help you achieve better results and rank your website in 2025 and further.

Top SEO Trends 2025 You Have To Focus For Your SEO Strategy

Google devs are on a constant quest to make the user experience efficient, relevant, and easier for the users. However, the greater goal is to increase the average time on the search engine and personalize the ads.

Here are the top SEO trends and techniques

Let’s check them all.

1. AI Content Writing

Artificial Intelligence is steadily beating us in all tasks that require intelligence, but creativity is still largely untouched.

However, AI is constantly getting advanced, and AI written content is being used readily on websites, replacing the need for content creators like me.
Google is having difficulty deciding between AI-based content from human-generated content.

OpenAI has made SEO-optimized content creation as easy as opening a can of soda. Quite literally anybody could do it.

Based on your instructions, AI tools can produce topics, titles, meta descriptions, articles, and even images of any kind.

So, scalability is attainable but what about SEO ranking?

Thankfully for us, Google values ‘human’ effort. It has launched two Helpful Content Updates to detect and derank websites that use AI-generated content.
But it has made it to the list of top SEO trends because AI content can be a good starting point.

Refer to our AI SEO Guide for more information

2. Google Search Generative Experience (SGE) Optimization

Artificial intelligence is growing in every domain whether it’s marketing, advertising, or development and this is the best time to leverage the AI trend for your SEO growth.

As we know google’s search engine plays a major role in SEO, In May 2023, Google opened up a Search Labs section for searchers to opt in to see and use the Google SGE results, which contained AI overviews.

But what does SGE do?

Search Generative Experience (SGE) is Google’s AI-powered search experience.

Google SGE provides AI-generated results to many search queries, that appear at the top of search engine results. SGE has its pros and cons for Search Engine Optimization.

3. E.E.A.T

Google E-E-A-T, is one of the latest SEO trends which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is not a brand-new concept, but it has grown in significance. Those who decide to follow these rules will be well rewarded in 2025.

Google uses these four factors to rank content considering its originality, accuracy, safety, and dependability.

The web pages or sites that deal with content for health, finances, education, etc., are categorized under YMYL(Your Money Your Life). Google holds them to a higher PQ (Page Quality) standard because they impact your current or future well-being.

However, the following pages can also be regarded as YMYL pages:

• Pages containing personal information of users, such as unique identification numbers, account numbers, driver’s licenses, etc.
• Payment facilitating pages that store credit or debit card details, bank account numbers, etc. (e.g., product pages).
• Pages offering consultation or advice for major life decisions, such as legal matters, home loans, automobile purchases, child care, etc.

The experience in EEAT is there to ensure that the creators are sharing their personal or first-hand experiences through their content with consumers.

For example, If I’ve written about investing in certain supplements for improving bodily functions, Google will assess if my experience & knowledge of using the supplements is real or fabricated because it can directly impact the lives of users.

4. Aim for the Featured Snippet

The search engine result pages popularly termed SERPs are not the same as they used to be in previous years.

While browsing for information on Google you must have seen some noticeable differences like:

The percentage of ad share has fairly increased.
Even the answer boxes and featured snippets are getting a lion’s share in the SERPs.

Google has also started giving more importance to the ”People Have Also Asked” section and “FAQs”.

• The percentage of ad share has fairly increased.
• Answer boxes and featured snippets are getting a lion’s share in the SERPs.
• Google is giving more importance to the “People Also Ask” section and “FAQs”.

To enhance the search experience, Google has also added carousels for video results and snippets for showing “Top Stories” and “Q&A on Google.”

To maintain consistent traffic, start focusing on long-tail keywords.

You can consider long-tail search queries that are used for performing voice searches.

For example,
Text Search: “pudding cake recipe” Voice Search Query: “How do I make a pudding cake at home?”

Now you can tailor content around these long-tail keywords and get your content featured in the snippets. So here’s what you’ve to do in 2025 and in the coming years start investing in conversational queries.

5. Use the Author’s Authority for Search Engine Optimization

With the advent of AI content, comes the risk of pseudo-experts claiming to know anything and everything plaguing the SERPs.
Google found a way to identify and favor the content created by real people.

You can build the author’s authority by making sure they know what they are talking about. So, hire actual field experts to write about certain topics. The credibility of the source is often underlooked in the eCommerce industry.

However, it is one of Google’s Top SEO trends.

You can also update expertise details in the author’s bio, dedicate author pages highlighting work history, and update social media bios.

6. Lower Crawl Frequency

Google is committed to tackling climate change and it contributes to various conservation efforts globally. In the same spirit, it has decided to lower its carbon footprint by lowering the crawl frequency and consuming fewer computing resources.

So, how does this impact your SEO ranking?

Well, crawling helps Google to detect new or updated pages on your website. However, as the crawling frequency lowers, it will take longer for Google to notice the changes in content. You may use the Google Search Console to see the indexed and non-indexed URLs.

This SEO trend in particular isn’t good news. You have to create complete content from the get-go that requires fewer updations over time.

7. Passage Ranking Will Override Keyword Ranking

Google launched the passage ranking update on February 10th, 2021 initially for US English SERPs only, and eventually, it was available globally.

What is Passage Ranking?
Google’s page ranking update is an efficient method for ranking long-form content. It examines content to determine its context and return more meaningful results to the searchers. Google ranks passages that are directly related to what people have searched for.

For instance, you searched for “How to set up Google Home”. Originally the top results would have been some articles but after passage ranking, you will see the result that answers the question succinctly.

8. Mobile SEO Optimzation

Mobile SEO Optimization is crucial in today’s digital landscape because of the increasing prevalence of mobile devices for internet browsing. As more people access the web through smartphones and tablets, search engines like Google prioritize mobile-friendly content and provide better rankings to websites that cater to mobile users.

Here are some best practices that you can follow to step up your SEO game in 2025:

• Optimize your pages to AMP up your mobile page speed score by leveraging reduced redirects, browser caching, and implementing minified codes.
• Add special effects to your mobile page by using HTML5 instead of plugins like Flash, as they are not supported by small screen pages.
• Design responsive pages for your site for better UI/UX on mobiles.

9. Continuous Scrolling Will Affect CTRs

Continues or Infinite Scrolling has also made it to the list of Top SEO trends for 2025. The Continuous scrolling update was rolled out in October 2021 by Google to restructure the search engine result pages specifically for mobile users.

Just like major social media platforms, Google will now allow users to access the search results with seamless and intuitive continuous scrolling. This means when you reach the end fresh results will automatically load.

So there is nothing specific that you can do to optimize your website for the continuous scrolling trend because it is more about enhancing the browsing experience.

It will also change the CTRs because the lower-ranking pages will now have a chance to get clicked.

10. SEO Optimization for Core Web Vitals and PageSpeed

Introduced on May 28, 2020, the Core Web Vitals became one of the most important page ranking signals.

Page experience has been elevated to a key ranking factor by Google. It hopes that accessing and interacting with websites will be enjoyable for users.

With Core Web Vitals, Google devs essentially found of way to quantify something as abstract as a user experience, relying on the following metrics:

• LCP (Largest Contentful Paint)
• FID (First Input Delay)
• CLS (Cumulative Layout Shift)

Your search engine optimization in 2025 should focus on meeting the optimum loading performance, input responsiveness, and layout stability. This alone will help you outrank most websites.

However, it is hard to maintain these search signals because about 90% of home pages and 85% of product detail pages also miss the standard CLS score. (Source)

Core Web Vitals will remain one of the top SEO trends as page experience is an essential ranking factor.

So, work on Core Web Vitals and page experience optimization as it directly impacts your Google ranking.

11. Provide What Your Audience Wants To Read

Relevancy is something that will always be a priority for Google to rank a website on the search engine result pages for a particular keyword. That’s why SEO experts say that start writing for your audience instead of the keywords.

So whether it is any year providing content that is relevant to your audience will be an evergreen SEO trends for ranking a website.

As per Google’s algorithm updates, it is found that keyword stuffing in the content will not bring good conversion and rankings. It is a noted fact that search engines look forward to delivering the right message to the right audience.

12. Technical SEO and UX/UI Factors

Writing the right content is not what SEO is all about. Many technical seo aspects cannot be overlooked. One such technical seo aspect is UI and UX.

To make your website rank it is very important that your website is accessible to users and they can browse it efficiently.

If you are familiar with SEO then you might also know that it has completely moved away from solely ranking a piece of content just over a few search queries. Search engines must provide searchers with a user-friendly page.

13. Welcome the Dawn of Voice Search

With the prominence of artificial intelligence and chatbots in the main domain, voice search is an important entry in the top SEO trends. Clubbing up real-life examples of voice searches like Google Home, Amazon Alexa, Cortana, Siri, and Google Assistant, user experience has been incarnated with such communicable devices.

Fun Fact- One voice search or more is performed every day by 4 out of 10 US consumers.

Due to the increased number of mobile users, voice searches have shown massive growth in the recent past.
We can see in the stats for global voice searches, alone in the first quarter of 2019, 42 percent of the online population conducted a voice search via any device.

This raises an alarm for site owners that their content should welcome the dawn of voice search in 2025 and the coming years.

14. Link Building for Brand Visibility and Engagement

Link-building is a timeless technique if you want to crack the first page. It goes without saying, that for building quality links quality content is very important.

Links are used by search engines for mainly two things:

• To uncover new web pages
• To determine how well a page should rank on the SERPs

The search engine crawlers reach other web pages through the link-building process. Later they extract the information from these web pages and add them to their indexes. With the help of various algorithms, Google decides if these pages have sufficient information and quality to be ranked for relevant keywords.

15. Surge of Video Content

One of the top SEO trends of 2024 is to include video content in your strategy. Video content marketing has the power to make your customers stay tuned with the content it displays. The best video content includes a storyline of the incidence and situations that can be linked to your audience.

Video content marketing is one such medium that can help you show your products in action to your visitors. Although a video is not one of the cheapest forms of content out there, it is definitely more engaging with a high ROI.

As per Wyzowl, 83% of businesses believe that video gives them a good ROI.

Videos give you the power to create versatile content which helps the marketer to paint a real picture of the product in their prospects’ minds. Customers also love video content because they are easy to digest and save time by not having to read long-form content.

Seek Markup and Clip Markup

The introduction of Seek and Clip markup has made the surge of video content even more important. For video creators and video SEO experts, Google has a lot to offer in 2024.

What are Clip Markup and Seek Markup?
While click markup manually tells the timestamp of your video, seek markup automatically communicates the same to Google and returns the result as a special snippet in the form of a rich result on the SERPs.

16. Social Listening and SEO

Social listening is a process of monitoring your online brand’s social media handles. It involves tracing customer feedback or direct mentions of your brands. It also includes monitoring any discussion on a specific topic, keyword, or competitor relevant to your niche for gaining insights and taking action on those opportunities.

Future Expected Rockstar Trends in SEO, That Let You Shine

There are many latest SEO trends. Some of the more popular ones include—

1. Zero-Click Search Strategy

Zero-click searches are becoming more common as Google provides instant answers through features like featured snippets, “People Also Ask,” and knowledge panels. These searches don’t require users to click through to a website because the information they need is displayed directly on the search results page.

To stay visible, businesses need to optimize for position zero by providing clear, concise answers, using structured data (schema markup), and targeting questions users are likely to ask. It’s all about being helpful and grabbing attention right at the top!

2. Mobile-First Indexing

Google is now indexing the mobile version of websites first, before the desktop version. This is because more and more people are using mobile devices to access the internet.

3. Rank Brain

Google is using artificial intelligence to better understand user queries and provide more relevant results. This means that SEO needs to be more focused on creating content that is informative and user-friendly.

4. Schema Markup

This is a code that can be added to a website to help search engines understand the content on a page. This can help improve click-through rates from the search engine results page.

5. Local SEO

As more people use the internet to find local businesses, it is important to optimize for local search.

This can be done by creating content about local events, adding your business to online directories, and claiming your Google My Business listing.

6. Data & Analytics

This year, analytics will become increasingly crucial because of the latest generation of Google Analytics and the focus on data management (you’ve probably already read about “Big Query” in the LinkedIn feed).

SEO and web analytics have long been intertwined. As not all companies or agencies have distinct divisions to develop both roles, it is typical to see professional profiles that integrate competence in analytics and search engine optimization.

Stay On Top of Your Visibility Online in 2025…

So these were some 2024 top SEO trends that can help you in framing your strategy to rank your website #1 in the coming years. While some trends are not new but have evolved with time to provide users with relevant search results, there are some latest SEO trends like AI content to enhance the user experience.

Whether your goal is to publish more research-based content or increase organic CTR, your focus should be on giving relevant information to the searchers and go by the saying:

“Write for Humans, not for Robots.”

Among the top SEO trends, which SEO trend has fascinated you the most, share with us in the comment section. Also, tell us if you were using any outdated SEO trend that you’re going to stop today.

That’s it.

If you’re weary of others complicating your SEO, feel free to ask me any questions or leave a comment below and we’ll help. Till then…

Happy Digitizing !!!