AI, SEO, and Content — The most revolutionizing trinity of eCommerce marketing. But does Google sees it as holy or unholy? You’ll find out soon.
The emergence of AI SEO content generation has sent tremors in the eCommerce industry. Merchants see it as a boon for cost-cutting and automation, whereas content marketers are going through an existential crisis.
Many are calling it the Skynet Beta and think AI is getting ready for world domination.
One thing is sure, AI is becoming increasingly mainstream, and it may replace conventional content writing, but that day is quite far away. We are only operating on weak AI such as ChatGPT, Siri, and Alexa, which still depends on human input.
In this article, you will learn how to use AI SEO for content marketing, the advantages & disadvantages of using AI-generated content, and AI SEO tools.
What is AI SEO content writing?
AI SEO content writing relies on artificial intelligence (AI) technology to create search engine optimized (SEO) content for websites and online platforms.
AI-driven SEO deals with the analysis and automated segmentation of keywords, search trends, and user demographics for targeted & first-rate content.
This can help to improve the visibility and ranking of a website or online platform in search engine results pages (SERPs), leading to more traffic and potential customers. In fact, 91.5% of leading businesses invest in AI on an ongoing basis.
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How to Effectively Use AI SEO for Content
AI for SEO helps in all crucial aspects of the digital marketing process to improve organic traffic on your website. AI-driven approach automates insightful data collection for keyword research, mapping, competitor analysis, etc. I will also show how popular AI tools can enhance your content and SEO strategy.
Automated Keyword Research
Keyword research is the basis of search engine optimization. The aim is to naturally use keywords through the content while catering to the user intent.
AI SEO tools scan your website’s ranking for targeted keywords over a period of time. Plus, it can also analyze your competitors’ performance on any keywords.
It fetches primary and secondary keywords along with possible topics to work on and improve Google ranking.
You can create keyword templates to rank on different search engines for relevant queries. Furthermore, the automated writing assistant helps you create content that outranks your competitors.
AI content SEO reduces hours of manual research and enables efficient keyword implementation through different content & platforms.
AI Content Creation
Finding content gaps and linking opportunities is only the first step of the game. Your endgame is to create content with strategic keyword implementation to rank in the SERPs.
AI content writing technology is evolving rapidly and becoming more human with Natural Language Generation (NLG).
The use of AI for content goes beyond automation, it can optimize your existing content strategy.
The following AI content optimization can be easily conducted by businesses to produce more comprehensive content:
- Title and Meta Descriptions
- Content Outline
- Content Copy Writing
- Error Detection
- Keyword Implementation
- Questions or Queries
The point is AI content generation has reached a point where it can appropriately produce or mimic human language or any kind of written content from the existing data set.
Let’s see how AI can assist content creators.
Step 1: Generating Blog Ideas
You can generate blog ideas for your business or website as a starting point to write amazing content. The title suggestions are based on inputs like product name, description, and tonality.
For example, I’m using CopyAI to generate blog ideas for AI SEO Content.
Step 2: Generate Meta Descriptions for Blogs and Product Pages
A meta description is a short page summary of any webpage. From an SEO perspective, meta descriptions are crucial as they are one of the first content pieces users see during a Google search.
The Outranking AI tool lets you create SEO-optimized meta descriptions in a single click.
<META_DESCRIPTION>What does Al mean for SEO? This article explores the possibilities for SEO with Al and how it can help give you a competitive edge, create good content and scale your SEO efforts in your business or agency.</META_DESCRIPTION>
Step 3. Use AI for Content Outline
The content outline or rough draft determines the flow of your blog. It‘s the SEO Content blueprint that offers relevant information to the user in a structured format. In this example, you can see how beautifully CopyAI has generated an SEO-optimized blog outline.
Step 4: AI-driven Content Writing
AI-assisted content writing is a piece of cake. You can write specific sections or the whole blog. The CopyAI-generated content displays several results for the section “Key Features of AI SEO Content Writing”. You can choose the one that looks most relevant.
The right panel has writing space where you can use AI to complete sentences and paragraphs too.
Step 5: AI Content Corrections and Rewriting
Writing errors can make the greatest difference. One misplaced word changes the meaning of the whole sentence and makes it ineffective. For example:
Well, this is why the write choice of words is essential. You have AI tools like Grammarly, Antidote, Atomic Reach, etc., that help enhance your written content.
These tools not only run a spell check but ensure correct punctuation, sentence framing, and tonality for optimizing the reading experience and making the users stay on your site for longer durations.
Step 6: Optimize Content for Voice Search
Voice search is becoming increasingly popular among users globally. As android and iOS both have launched their voice assistant, users are finding it convenient to just speak rather than type their queries.
Due to the dramatic increase in voice searches, VSEO (Voice SEO) is more relevant than ever.
Statista forecasts that by 2024, the number of digital voice assistants will reach 8.4 billion units – a number higher than the world’s population.
Voice searches are mostly used for asking questions. So, you can optimize content for voice search by answering users’ questions in your content.
Frase AI tool suggests popular questions users search for a particular topic or keyword. You can include these QnAs in your content and improve its search performance.
Also, the conversational nature of queries implies that AI’s Natural Language Generation can create helpful answers for users. Tools like Grammarly and Hemmingway are also capable of adjusting the tone of your content and detecting hard-to-read text.
So, these were some of the use cases for AI SEO content generation. As I said earlier, you can automate every single content requirement with modern artificial intelligence. AI NLP is upgrading content and empowering common individuals who never wrote a copy in their lives to become content writers.
CopyAI even has tools to generate captions for different social platforms. Thus, social media marketing is also manageable with artificial intelligence.
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Advantages and Disadvantages of AI SEO Content Writing
AI content generation is fast and accurate. It’s getting closer to achieving perfect natural language flow and becoming indistinguishable from human writing.
But tools like ChatGPT, Fraser, OpenAI, etc., are only as smart as their learning process, which is still largely dependent on human input.
So, there are two sides to this coin.
Advantages of Using AI for Content and SEO
Writing Scalability and Productivity
The human writer is limited by their nature. Even the best content writers can only churn out enough content before they start to burn out.
The AI SEO content tools are limitless. The work of hours only takes minutes to complete.
Any resources you need can be generated with minimal effort and time. Thus, AI writing tools increase the content volume to meet your needs.
An AI for content creation is cost-effective and extremely productive. It can write SEO-friendly content for any medium, produce localized content for higher relevancy, and ensure personalization for all content types.
The best part, an AI SEO content tool doesn’t procrastinate.
Save Your Money with SEO and Content Automation
Building a website or an eCommerce store from scratch is a monumental task. You need an extra set of hands to fulfill the basic content requirements, let alone the post-launch content.
But hiring an experienced content writer is a costly affair due to the following price consideration factors:
- Number of words
- Article frequency
- Technical know-how
- Work hours
- And so on.
In that case, Artificial intelligence appears as a more cost-effective option.
And history has taught us that affordability trumps quality.
Bootstrapped startups with shoestring budgets and small-sized businesses are always struggling with a lack of human resources.
The monthly subscription to an AI SEO tool can help them with content creation at a much lower cost and short time.
Avoid Writers’ Block and Generate New Ideas
Writer’s block is a condition where a writer can’t create fresh content and is unable to think of any creative ideas.
The common solution to this problem is recreational activities such as walking, singing, playing sports, etc.
However, it all depends on the luxury of time, which is a non-renewable resource.
In such a state, AI SEO Content writing is justifiable.
AI doesn’t experience creative blockages. You can keep churning out content and it will never breathe a word of complaint.
If you are out of content ideas, AI content tools can suggest trending topics, SEO blueprints, etc., to stir your stagnant creative flow.
Cons of AI SEO Content Creation
Poor Content Quality and Possible Plagiarism
AI content creation follows a process similar to humans. It scans the web for existing content, interprets it, and then produces the required content.
Artificial intelligence doesn’t apply reason as humans would while creating content. It mimics our virtues and vices alike.
For example, AI Chatbots sometimes show racist behavior, self-driving cars cause accidents, etc.
Also, the results are ‘heavily inspired’ by the content of other best-ranking websites, which means even the original content might look copied.
Therefore, overusing AI may violate spam policies of Google.
2. Google Algorithms Don’t Support AI Content
Google wants to ensure people see more original, helpful content written by people, for people, in search results with its helpful content update.
It values content that is helpful and improves user experience. The people-first content is an essential ranking factor.
But there is a condition: the content must be produced by people.
This makes clear that content must be human-written and offer a feasible solution to users. Google’s algorithms are smart enough to detect AI-generated content.
On top of that, Google recommended you not write content for search engines.
Artificial intelligence sometimes doesn’t understand user intent accurately, which results in auto-generated content being way off the mark.
Bottom line: Over-relying on AI for SEO and Content will devalue your content and negatively impact your SERP ranking.
3. Lack of creativity and Personalization
Creativity is unique to humans. Even the most advanced AI merely mimics human creativity with data available from previous creative work.
Creativity requires an understanding of human emotion, imagination, and dexterity.
That’s why AI SEO content doesn’t hit a cord with people. It has a creative limitation, whereas human creative potential is limitless.
Artificial intelligence doesn’t accurately understand the complex buying processes and buyer personas of different types of businesses. Therefore, AI-generated content is not always ready-to-use, you have to manually personalize it.
1. ChatGPT and CopyAI
ChatGPT is all the rage. It has sparked several debates in the scientific community and the common populaces.
From the word, you can understand how simple the format is. It is like chatting with a friend, a friend who operates on 175 billion parameters and can answer almost every question for you. It will happily and swiftly fulfill any content request you make.
Be it articles, essays, research papers, topic suggestions, or content outlines, it can create anything within no time. But yes your input must be accurate.
You can thank Elon Musk, Sam Altman, And Greg Brockman for this answer piece of AI technology.
While the ChatGPT isn’t necessarily an SEO-oriented AI, you can give specific restrictions to make the content output more SEO friendly.
CopyAI is the product of the same company. It is a highly efficient artificial intelligence designed for creating content with natural language. The CopyAI user interface is pretty basic but it comes with a host of tools for writing, social media, personal use, sales, startup, website, etc. Refer to the above sections to learn more about using CopyAI for content generation.
2. Frase AI
Frase is an AI-driven SEO and content tool. It is a natural language processing (NLP) platform that uses machine learning to help businesses automate their content creation and improve their search engine optimization (SEO).
You can use this AI tool to generate written content, such as blog posts, content outlines, commonly asked questions, and product descriptions. Moreover, you can optimize existing content for search engines.
Frase AI also offers features such as keyword research, and content analysis to help businesses understand their audience and create more effective content.
The pricing seems affordable for individuals and small and medium-sized businesses. You can get a 5-day trial for just 1 dollar.
Outranking is one of the best AI SEO tools for content writing, analysis, and strategy formulation. It generates SEO-optimized content outlines with detailed analysis of SERP and related searches for any given topic.
It can scan through existing top-ranking pages plus any custom source you introduce to produce accurate facts or briefs for writing amazing content that is both SEO and user-friendly.
Outranking speeds up keyword data collection and strategizes SEO clustering to maintain authority and increase organic traffic.
It can also optimize content keyword planning for funnel-based targeting.
For small teams, it has a quite humble pricing plan. Plus, it offers a free trial.
4. Jasper AI
Jasper, formerly known as Jarvis, is a multi-purpose AI SEO tool that can generate long content like blogs, stories, reports, emails, love letters, and more. It also has a chat interface that answers questions on the go.
Jasper offers integration SuferSEO to bring together auto-content generation with artificial intelligence for 5x faster production.
You can not only generate content but also images for thumbnails, ads, illustrations, etc. You can have your Jarvis (AI assistant) anywhere using the Chrome extension.
The pricing plan starts at 49$ per month. Going beyond 700k words, you have to go for a custom pricing plan according to your business needs.
5. INK AI
INK is the world’s best AI content assistant for marketing and SEO. (Their words, not mine)
Its process runs on natural language processing (NLP) and machine learning (ML) algorithms to help users write SEO content.
This AI SEO Content tool can generate numerous long-form original articles and also write content for social media. Plus, it offers AI for image creation from textual input.
You can conduct an SEO audit of your website using the INK AI assistant and find keyword/content optimization opportunities.
The pricing of its professional plan starts from 49 dollars a month with unlimited content, SEO, and images for one user. The enterprise plan is 99 dollars a month. You can go for a free trial for 5 days.
So, these were the top AI SEO Content tools. All paid solutions have a set of benefits and features. So, please consider your content requirements before opting for an AI tool.
On a Final Note
Technological change is a necessary and natural result of human progress. The introduction of AI SEO content writing is only the beginning.
But Google is evolving its algorithms to counteract auto-generated content usage.
Human creativity is still valued because you can write more unique and engaging content than any AI for content.
However, you still use AI content creation for automating specific tasks with the help of the AI SEO tools mentioned above.
Lastly, is smart AI a threat to your profession? Maybe. But it has to go a long way before it can replace You.