Top 7 Event Management Trends To Watch In 2024!

As we approach the famous festive season of 2024, it is a great time to host unique events. The landscape of event management trends is evolving at an unprecedented pace. With the rise of different kinds of experiences, technological advancements, and shifting attendee expectations, event organizers must adapt to stay ahead of the curve.

Recent studies show that 70% of event professionals believe hybrid events will continue to dominate in the coming years, reflecting a growing demand for flexible participation options. Additionally, over 60% of attendees prioritize immersive experiences, highlighting the need for engaging and interactive formats.

In this blog, we will discuss the top event management trends that you should keep an eye out for. The market can get very competitive, and you need all the edge out there…

Keep on reading, we might have a surprise at the end of the blog…

Importance Of Staying Updated With Emerging Trends

It is always suggested to check the water before stepping into it, the same goes with staying up-to-date with emerging trends.

As an event planner or organizer, it is important to study the ongoing event management trends. This will help you arrange events while creating a buzz in the entertainment industry.

Some of the popular event management trends are listed below –

• 31% of marketers consider event marketing their most effective tool (Aventri)​.
• B2C marketers allocate 19%, B2B 29% of budgets to events (Splash That).
• 59.4% of event marketers are in search of a hybrid software solution for managing both in-person and virtual events (Bizzabo).
• 62.9% of attendees now expect the use of advanced technology, like smart badges, at in-person conferences (Bizzabo, 2023).
• The event management software market, valued at $5.6 billion in 2019, is projected to reach $18.4 billion by 2029, growing at an annual rate of 12.9% (Fairfield Market Research, 2022).
• Around 72.5% of organizers acknowledge the significant impact of their event platform in achieving positive results at recent conferences (Bizzabo, 2023).
• 63% of respondents believe tools to engage virtual attendees will play a key role in their future event strategies (Bizzabo).
• 68.7% of event professionals agree that using technology to improve the attendee experience is a trend with staying power (Knowland).

Now, that the readers are accustomed to the ongoing event management trends and related statistical data, we can jump into the top 7 trends that are here to stay.

Let’s understand what each of these trends means, and how we can make the most of them.

Top 7 Event Management Trends

The world of event management is constantly evolving, and staying updated on the current trends in event management is essential to keep your events fresh and engaging. In 2024, several key trends are emerging that will shape the way events are organized and experienced.

Let’s dive into the top 7 event management trends to watch this year, helping you deliver standout events that capture your audience’s attention.

1. Hybrid Events

Hybrid events are here to stay because they offer the best of in-person and virtual experiences. Around 70% of event professionals predict hybrid events are here for the long run. These types of events provide flexibility for attendees, allowing them to participate from anywhere.

What are the top benefits of this type of event management trend?

Let’s find out…

By combining physical and digital elements, hybrid events can expand your reach while maintaining high engagement levels. Whether it’s live streaming, interactive Q&A sessions, or virtual networking, hybrid events are essential for creating inclusive and accessible user experiences.

2. AI-Powered Personalization

This is the most popular amongst different event management trends, revolutionizing the event industry by tailoring experiences to each attendee’s preferences and behaviors, making events more engaging and efficient.

New technological advancements are helping streamline the groundwork for event planners and organizers while enhancing the attendees’ overall experience.

By utilizing AI, organizers can leverage the vast amounts of data analyzed, including attendee interests, past interactions, and real-time behaviors. This data can be used to create customized events, suggest relevant networking opportunities, and send targeted communications.

Event planning platforms are now integrating AI to simplify processes like ticketing, provide 24/7 customer support, and even offer AI-based chatbots that assist attendees throughout the event.  These event management tools improve engagement, boost security, and streamline operations.

3. Simplified Mobile Booking

This element is becoming a must-have feature for all event management trends in 2024 as more attendees prefer the convenience of booking events through their smartphones.

It focuses on optimizing mobile interfaces to simplify registration, payment, and ticketing processes. Event management platforms are adopting mobile-first designs and event-tracking software that offer quick load times, intuitive navigation, and seamless payment integration, allowing attendees to register and secure their spots in just a few taps.

Additionally, many event planners are proceeding towards WooCommerce mobile apps that provide real-time updates, personalized event agendas, and easy access to virtual or in-person tickets, ensuring a more engaging and connected experience for attendees.

4. Real-Time Updates

Real-time updates are revolutionizing how event planners manage and communicate with attendees, ensuring seamless event registration and improved event experiences.

As event technology advances, real-time notifications allow planners to instantly inform attendees about schedule changes, venue adjustments, or new networking opportunities, all through their preferred event platform.

This is the event management trend that immediate communication keeps participants informed, enhancing engagement and creating more dynamic digital experiences.

5. Social Media Integration For Event Promotion

Event management trends are here to stay, and this one in particular will always take the spotlight. Event promotion has become an essential strategy in the event planning landscape, enabling event planners to maximize visibility and engagement across multiple platforms. With the rise of event technology, integrating social media into event marketing campaigns allows organizers to effectively promote event registration and create excitement around their event venues and event spaces. Attendees can share about the event, that they’re attending on different social media platforms like Facebook, Instagram, and X.

This element not only helps to create pre-event buzz but is helpful for post-event, as social media plays a crucial role in maintaining connections and gathering feedback. Event planners can use these platforms to share highlights, testimonials, and key takeaways, ensuring that the conversation continues beyond the event itself.

6. Personalization & Customization

Event management trends are reshaping the event planning process, but this particular trend is providing attendees with tailored experiences that resonate with their individual preferences and needs.  Event planners are increasingly utilizing advanced event technology to offer personalized event registration, customized agendas, and content recommendations that enhance the overall event experience. From customization of the event tickets for the attendees to allowing attendees to personalize their experience by selecting breakout sessions, networking opportunities, and even seating arrangements in event spaces and venues that best suit their interests.

Additionally, personalized communication through targeted emails, app notifications, and social media can guide attendees through the event journey, keeping them informed and engaged.

7. Flexibility In Attendee Experiences

This trend is emerging as crucial in event management trends, offering participants more control over how they engage with events. Imagine, you’re in a situation where you want to transfer your digital tickets to someone else, implementing this element gives you the freedom to do so!

As event planners adapt to the changing landscape, providing flexible options for attending—whether in-person, virtually, or through hybrid models—has become essential. This flexibility enhances accessibility, allowing attendees to choose their preferred format and experience the event in a way that suits their schedules, needs, and comfort levels.  Flexibility has become a key component of event success, it will continue to shape the way future events are planned and executed.

How Event Tickets Manager Gives You The Edge For 2024?

Let’s start by understanding what a WooCommerce event management plugin is: it’s an extension built to seamlessly manage ticketing and event coordination within the WooCommerce platform.

Now, imagine bringing the top 7 event management trends to life using the power of event management tools. Sounds too good to be true? Decide for yourself!

Events Tickets Manager for WooCommerce Pro streamlines the process for merchants to create and customize event tickets, offering different layout options. It allows for the seamless delivery of tickets to customers via email, adds a new product category to the store, and makes it easy for merchants to add new events quickly.

WooCommerce Events calendar, also ensures timely notifications are sent to customers before scheduled events. Within the dashboard, merchants have access to a user-friendly interface, enabling them to effortlessly personalize ticket content and distribute it via email.

Key Features Of Event Management Tool

Before we proceed with the features of the event tickets manager plugin, it is also crucial to understand how to install this plugin – Sell WooCommerce Event Tickets…

• Display Product Image As Logo

Branding is among the key trends in event management. After all, with the ability to display your logo on event tickets, you can create a consistent brand image that resonates with attendees and elevates your event marketing strategy.  This feature enables event planners to craft a memorable digital experience, boosting brand visibility across all touchpoints, including event platforms and emails.

• Show Organizer/Attendees Details

Displaying organizer and attendee details on the event listing page boosts networking opportunities. Also, is a key trend for both in-person and virtual events. Attendees can familiarize themselves with key figures and other participants, encouraging engagement before the event even starts. Additionally, event planners can leverage this feature to foster community-building and create personalized connections during the event.

• Barcode Scanning

As security concerns grow in the event industry, offering barcode scanning ensures a safe and streamlined check-in process. Additionally, this trend ties into providing real-time updates and secure entry for attendees. With barcode scanning, event planners can prevent fraud. Also deliver a seamless entry experience, crucial for event success in physical and hybrid event venues.

• Dynamic Event Data Collection

Personalization is key in modern event experiences, this feature allows merchants to collect relevant attendee details dynamically.  Tailored forms that ask for names, contact details, and other important info create a more personalized and interactive registration process. Besides being one of the biggest trends in event technology right now. Attendees can also benefit by feeling more connected when they see that the event is customized for their needs.

• Fully Customizable PDF Tickets

With the rise of personalization and custom branding, offering customizable PDF tickets. Basically empowering event planners to align their tickets with their brand and event theme.

The WooCommerce event plugin also provides you with multiple layout options to choose from while curating the digital tickets. It helps create dynamic digital experiences and makes event communication more engaging. It further enhances the user experience, giving attendees a professional, cohesive impression from the beginning.

• Check-In Using QR Code

The QR code check-in offers a real-time, contactless solution, keeping with the trend of event technology. Which enhances attendee safety and convenience. By simplifying the check-in process, and quick access to events. While reducing physical touchpoints, making it ideal for hybrid and in-person events that prioritize health and efficiency.

• Facebook Event Sharing

Sharing your event on Facebook is crucial for increasing visibility and driving event registration. This aligns with the trend of using social media integration to promote events and engage a wider audience. Event planners can utilize this tool to generate more buzz. And encourage early registrations, and build excitement for the event, turning attendees into active promoters.

By utilizing these features, you can implement top event management trends for attendee engagement, and improve overall event success. We won’t say WooCommerce event tickets manager is the best plugin! But let’s see what our favorite clients have to say about us…

“Perfect customer service by WP Swings; the plugin works as expected; and the service from WP Swings is great!”

– Garden Rock Band

“An increase in the number of tickets booked up to 500 right after sharing the event on Facebook. We observed the same outcome from the plugin as we were expecting—to sell tickets for our event.”

– Anhira Holistic

Ready To Host The Most Exciting Event Of The Year?

With the right tools, event management can be a seamless and exciting experience for event planners and attendees.

By leveraging the top features of Events Tickets Manager, you can easily integrate the latest event management trends. Like AI-powered personalization, real-time updates, and enhanced digital experiences—in your event planning process.

Whether hosting a large-scale or a small intimate gathering, these trends will help you engage your audience, and streamline operations.

Ready to elevate your event planning game? Now’s the time to put these strategies into action and make your next event the most exciting one yet!