How To WooCommerce Sell Event Tickets

Planning your next big gig? But wondering how to sell the tickets and invite the audience to your show?

You can certainly turn to third-party marketplaces like StubHub or Viagogo to sell tickets for you. The only catch here is that you’ve to pay hefty commissions and outrank your competitors in the marketplace to reach your audience.

Then what is the solution?

Why not go and sell your tickets on your own? Yes, you read it correctly. Why not create your own event management and ticketing website. A website where you have zero competition and you have zero commissions.

Is it possible?

Yes, today eCommerce has made selling almost anything and everything online very easy. Whether you plan to run a wholesale business or make people subscribe to your services, even events.

In this article, I’ll be sharing with you how to use the power of eCommerce and sell the tickets to your event with WooCommerce.

Why Sell Event Tickets With WooCommerce?

When there are so many popular services and marketplaces where one can easily sell his or her events then why go with WooCommerce.

Why sell events with WooCommerce?

The question is a bit loaded and depends on factors and the size of an organization is one among them. But it is not wrong to say that by selling events with WooCommerce you can save a lot of money. As said by me earlier WooCommerce is a completely free platform with the help of which one can sell almost anything and everything. On the other hand, third-party marketplaces charge you a hefty commission and there’s a lot of competition for you.

Besides all these, selling events on WooCommerce can be a smart move where you can reach your audience directly. Consequently letting you work independently with quantifiable returns on your investments. With the event manager plugin, you can achieve all this very easily.

An event and ticketing add-on lets you create a website for your gigs in a breeze and allow you to save huge bucks on commissions. You can later use this money for the promotions and marketing of your events.

Ready To Sell Your First Gig With WooCommerce?

WooCommerce is one of the biggest online selling platforms. As per a stat, there are approximately 3.5 million live websites that are using WooCommerce Checkouts, and this number is increasing every year.

woocommerce live websites statistics

Today with WooCommerce you can sell almost anything online, including tickets to your events. So without wasting any time let’s begin our comprehensive guide on how to sell event tickets with WooCommerce.

Step 1: Create Your WooCommerce Store

The very first thing you need to sell events from your store is to set up your WooCommerce store.

For creating event management and ticketing websites with WooCommerce you need a domain name and a WordPress hosting service.

Once you’ve installed and configured WordPress on your system the next step is to install the WooCommerce plugin.

Now after installing and activating WooCommerce, configure all the settings that are required to start selling online.

You can check out our in-depth WooCommerce Tutorial to set up your WooCommerce store.

Step 2: Enable The Event Tickets Manager For WooCommerce Plugin

events ticket manager

To sell event tickets from a WooCommerce store you have to add them as products to your store. By default, you cannot add events as a product on your WooCommerce store. In the stock WooCommerce, you can only add the following types of products:

  • Simple
  • Grouped
  • Downloadable
  • Virtual
  • External/Affiliate

Therefore, you need to extend WooCommerce’s core functionality to add a new product type. As you might be aware this can be done in two ways: either you can code or you can use WooCommerce add-ons.

For now, we’ll be using the Events Ticket Manager For WooCommerce plugin. This is a completely free solution that allows merchants to add event-based products to their WooCommerce store.

Download Event Tickets Manager For WooCommerce Plugin

With the help of this plugin, you can add events as products to your WooCommerce store. As a result, you can very easily manage the entire process of selling tickets to managing the seats for your events from your WooCommerce store. Most importantly you’ll be able to create a fully-functional event management and ticketing website.

Once you’ve downloaded the plugin and activated it in your WooCommerce store, enable the plugin and event location site from the general settings of the plugin.

event plugin general setting

Step 3: Configure The Ticket Settings

Now that you have enabled the plugin you need to configure some settings. One of them is the ticket settings. In the ticket settings, you have to configure how your ticket will be mailed to the customers.

email settings

When a customer buys an event from your store, an email is sent to them in which they’ll have the ticket to your event along with the PDF.

You’ve to configure the following details:

  • Event Ticket Email Subject: Here you have to enter the subject of your email.
  • Email Body Content: In this section of the setting you’ve to enter the body of the email.
  • Upload Default Logo: Lastly, you have to upload an image that will be used as a default logo image.

Once, you’ve updated your ticket settings and submitted all the details as per your brand goals you can press the save button.

Step 4: Integrate Google Map To Show Live Location Of Your Event

With the help of this plugin, you can show the exact location of your event to your audience. The Events Tickets Manager For WooCommerce can be integrated with Google Map. To integrate the plugin with Google Map, you have to generate an API key. Also, make sure to enable the Maps JavaScript API and Geocoding API to enable the Google Maps functionality.

google api key

Step 5: Twilio Integration (For Pro Users)

The pro version of the plugin has been integrated with Twilio which allows the merchants to send SMS notifications. Under the Integration tab, you can find an option for integrating Twilio by implementing the following steps:

event twilio integration

  1. Firstly, Enable Twilio Integration by pressing the toggle switch next to this option for enabling the Twilio Integration.
  2. Secondly, enter the API SID in the text field next to the Enter Twilio Api Sid option.
  3. Thirdly, enter the API token next to the Twilio API Token option.
  4. Lastly, enter the sending number which is the phone number from which you want to send a message to your customers.

Step 6: Adding Your First Gig For Sale

Now it’s time to add your gig to your WooCommerce store. Adding events is the same as adding any other product on a WooCommerce store. Though, there are a few options that have to be configured to successfully list your event.

Trace the following steps to add an event as a product to the WooCommerce store:

  1. Firstly, navigate Products → Add New.
  2. Now scroll down to the product data box and from the drop-down menu select Event.event product type
  3. Lastly, enter the price of the ticket. If the event is on sale enter the actual cost besides the Regular price and the price at which you are selling it next to the Sale price.

You can also schedule for how long the event should be sold at a discounted price.

schedule event price

Step 7: Manage Your Event Inventory

Now if you are hosting a concert it is quite possible that you have limited seats. Therefore, there’s a need for stock management. Just like any other physical product, the inventory management for events is the same.

For managing the stock of your tickets you need to know the following two settings thoroughly:

  • SKU: You can assign a unique stock-keeping unit to each of your events, SKU is a unique identifier for each distinct product or service that can be purchased from your store.
  • Stock Quantity: In stock quantity, you’ve to enter the maximum number of attendees you want to invite to your event.

ticket stock management

Once you’ve configured the inventory settings for your event, do not forget to save the settings.

Step 8: Set Event Date, Time, and Venue

For selling an event on WooCommerce the three very important details that are needed are:

  • Event date
  • Time
  • Venue

Within the product data box, a special setting will appear when you select events as products. As a result, you can configure the date, time, and live location of your event. Just follow these simple steps:

  1. Firstly, select the Events option in the product data box.
  2. Secondly, you have to fill in some important information like:
    1. Start date and time
    2. End date and time
    3. Venue

    For the venue enter the exact location of your event and eventually the exact latitudinal and longitudinal location will be fetched automatically.

  3. Lastly, make sure to enable the Display event on google map to portray the event location on the product page.

display event location

Tips To Make Your Event A Big Hit

Okay, now that you have created your event management site with WooCommerce. But just creating a website is not enough, you need a complete plan to make your event a big success. You need a plan in which you can handle all your numerous tasks and efficiently tackle constantly changing to-do lists.

So here I’ll be sharing with you 3 tips to make your event a big hit:

1. Pay High Attention To Prerequisites

Before you go ahead with selling your events with WooCommerce it is important to sort all your prerequisites. It may include things like logistics, content, and marketing promotion strategies. All this has to be sorted before your event goes live on the WooCommerce store.

Also, you have to make sure if you’re working with a team all the tasks are aligned and distributed properly among your team members. Design a time frame for your teammates in which each task related to your gig should be accomplished.

2. Pay Close Attention To Your Budget

Whether you’re selling events or any other product on your WooCommerce budget plays a very important role. Even if you have huge funds, prevent yourself from jumping on the bandwagon to invest in unnecessary things.

3. Investing In A Event Management Software

Whether marketing or selling, every task can become easy if you have event management software in your arsenal, like the Event Tickets Manager For WooCommerce. An event management plugin will let you accomplish the following tasks:

  • Add events as products on your WooCommerce store.
  • Manage the number of tickets sold from your online store.
  • Send invitation emails to your WooCommerce customers.
  • Allow the customer to see the live location of your events on Google Map.

So these were some of the simple and basic tips that lay the foundation of successful event management and ticketing websites. Though these are some really basic and simple tips, the implementation of these can decide the destiny of your events’ success.

When Is Your Next Big Gig?

So we’ve reached the end of this article and we learned a very easy way by which you can sell your events with WooCommerce right away. The Event Tickets For WooCommerce is a free and amazing way that lets you sell your offline gigs smoothly. On top of that, the plugin saves you from the hassle of working with third-party services and marketplaces.

Selling your events through WooCommerce also lets you give better exposure to your products. Consequently, letting your target market directly engage with your gigs with a better reach.

I hope you found this article helpful and informative. So what are you waiting for? Start planning your next big gig and don’t forget to invite team WP Swings to the party.

About the Author: Abdul Ahad

After graduating in Computer Science and Engineering, Abdul’s interest in Digital Marketing & changing Google Algorithms helped him shape his career as SEO Executive at WP Swings. His helpful inclination towards marketers is clearly reflected through his regular updates on the latest news and technical stuff with an aim to provide solutions with ease.

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