woocommerce hooks

WooCommerce’s ability to be customized is one of its best advantages. The product pages, cart page, and checkout page can all have content added to them with the aid of hooks.

WooCommerce HOOKS are an integral part of WooCommerce store development.

Designing a “WooCommerce Store” without the proper use of WooCommerce hooks is limiting the true potential and possibilities of your online store. You may accomplish a structure, a base of your online store, but adding extra essential features that your competitors might already have wouldn’t be possible unless WooCommerce hooks are used.

Since customization is the biggest strength of the WooCommerce store, its ability to let you change even the tiniest of features makes it a popular option for eCommerce business owners. Further, being open-source adds an additional reason to use the WooCommerce platform.

Hence, you must know all good ways to do a pro-level of customization.

woocommerce hooks

Thousands of open source and premium WooCommerce plugins that we use for WooCommerce or WordPress customization are built using hooks.

They are the developer’s level of store customization.

Realizing their importance, I decided to write this complete WooCommerce hooks guide to introduce you to it and show you how to use them.

Guide’s Outline Pointers…

A general understanding of code will help you to better understand this article.

Let’s start with the definition.

What Are WooCommerce Hooks?

WooCommerce hooks are a way to add additional content to the WooCommerce default file without changing the main code. It is useful in extending or improving the features of the core program without really manipulating it.

Therefore, it’s a great tool for developers.

wordpress hooks

Just as WordPress hooks allow you to optimize WordPress and extend the features of the WordPress websites, WooCommerce hooks give a deeper level of store customization. They allow you to add and filter minute details to your WooCommerce store pages and processes.

The name Hook got coined out of that normal house hold hook, that we use because of their similar nature of processing. WooCommerce hooks hold additional programs while normal hooks hold objects.

hooks for woocommerce

WooCommerce provides several default WooCommerce hooks for developers. They can be used whenever needed. Further, the themes have their own set of hooks such as the Storefront hooks theme.

Here are some WooCommerce hooks for single-product-page.

single product page

These are the hooks present by default on the single-product page (a page dedicated to one specific product) of a WooCommerce store.

Now, these hooks are used to add anything from text, paragraph, image, logo, or anything at the same place where the hooks are present on the page (shown in the above image) without making any modification in the main file of the WooCommerce.

Why Are WooCommerce Hooks Unignorable?

Hooks are unignorable in WooCommerce stores because they make the store exactly the way you want. They contribute to the customization one level ahead of that possible by plugins.

Even though you can get that same customization by making changes in the core program, and add the exact feature that you would be doing with hooks, then why is hooks into this role?

Why are hooks needed if we could modify the core program? Why is manipulating the core program a bad idea?

To visualize this, imagine your room wall which you want to decorate with scenery of sea-waves. You decided to invite your artist friend with the brand new paint-brush and color. He did the best art on the wall and got you the best scenery you wanted.


But the very next day, your father got transferred and you and your family are moving to the next city. A new house and a new room for you. What about the scenery you just got on your wall? Is there any way you can take this with you to your new house? Well! You can’t take the whole wall with you! Neither wall-art can be pulled out! And that’s why making changes directly into the core program is a bad idea.

Without hooks, it will all get messed up when there is any change or update in the core program. So, instead of directly painting on the wall, if you had that painting on canvas using a hook. You could have easily managed the change or update without any trouble.

Debunk the Popular Types of Hooks

WooCommerce hooks classification is based on how the type of hooks work. Let’s learn about them in detail with examples included—

Action Hooks:

Action hooks are the ones using which you can add something new to the main file. An action interrupts the regular code execution process to do something with the info it receives, but returns nothing back, and then exits. It can be anything of your choice such as text, image, icon, paragraph, numbers, etc. These hooks allow you to perform an action on the core code.

refund policy

For Example—

/* Environment: We're in functions.php or a PHP file in a plugin */

function demo_action_example( ) {

echo “We have seen a demo here.”;


add_action( ‘wp_footer’, ‘wpdemo_action_example’ );

Filter Hooks:

Filter hooks are the ones that let you modify an existing feature in a WooCommerce store in the way you want by choosing one set among the several possibilities. They allow you to change the existing behavior of the content.

For example, using filter hooks, you can change the products per searches from 1-12 of your choice (1-5 or 1-9)

default sorting

For Example—

/* Environment: We're in functions.php or a PHP file in a plugin */

function wpdemo_filter_example( $title ) {

return ‘Hooked: ‘ . $title;


add_filter( ‘the_title’, ‘wpdemo_filter_example’ );

Rest assured if you’re still unclear. All will be made evident once you have read the first part of this post. As it is universal, clear, and accurate, we’ll keep with the terminology used in the WordPress Codex, till then read aloud the differences mentioned here—


  1. During a precise point in the WordPress Core execution, actions are utilized to launch custom functions.
  2. do action(‘action name’) is a function in the WordPress code that defines or creates actions.
  3. The term “action” also refers to action hooks.
  4. Only Action functions are capable of hooking together actions. eg: add action(), remove action ().
  5. No parameters are required to be passed to callback functions from action functions.
  6. Any type of task, including altering WordPress’ behavior, can be carried out through action functions.
  7. The return value of action functions should be 0. They are able to interact with the database or echo the output, though.
  8. When the code is valid, actions can practically do anything.


  1. Data utilized by other functions can be modified or customized using filters.
  2. apply filters(‘filter name’, ‘value to be filtered’) is a function in the WordPress code that defines or creates filters.
  3. Filters can also be known as filter hooks.
  4. Only Filter functions can hook up filters. such as add filter() and remove filter ().
  5. No parameters are necessary for callback functions from action functions.
  6. The sole purpose of filter functions is to alter the data that the filters pass to them.
  7. Functions used in filters must output the modifications they have made. The unmodified input must still be returned by a filter function, even if it makes no modifications.
  8. In order to avoid any undesired side effects, filters should operate in isolation.

The all Hook:

No matter whatever hooks it is registered with, WordPress includes a special hook called “all” that you may use to perform callback functions for each and every hook. It’s helpful to track down the cause of events or to troubleshoot page problems.

For instance, you can echo all of the activities being done by using the all hook as seen in the example below.

// echo all the actions being run

function debug_helper_function(){

echo ‘<p>’ . current_action() . ‘</p>’;


add_action( ‘all’, ‘debug_helper_function’ );

Any action that triggers will trigger the debug helper function() specified above. You’ll have a better idea of where to look if you know what the most recent run action was.

Use hooks as compared to overriding templates as recommended practice. Similarly, you must never update core files. In order to do this, you should first install a brand-new WordPress or WooCommerce website before going into your files and making proper edits.

It seems to be immaculate when you make corrections. In reality, however, it raises a variety of issues—

  • Upgrades wipe out all of your modifications.
  • The capability to apply upcoming updates could be disabled by changes.
  • Unintentionally exposing security flaws could leave you open to attacks from hackers.
  • Simply, this is the possible way you can destroy your WooCommerce store.

Are You Interested in Modifying Your WooCommerce Store?

Top brands rely on WP Swings because we are recognised as WooCommerce subject matter experts. Do you desire the ability to modify your WooCommerce store without running the danger of creating important faults or vulnerabilities?

How Can You Write up a WooCommerce Hook in a Syntactically Correct Way?

There is a specific rule for using these hooks. These rule or syntax for both types of hooks contain two things-

  • Name of the hook
  • Name of the function

We already have identified hooks using the “ShowHook” plugin and now all we need is to define the function.

syntax hooks

A function is a self-contained module of a code that performs a specific task. A function takes in data, processes it, and results in a value as a result.

The rule or syntax of action and filter hooks are:

Action Hook

add action

The function is defined as:

function your action hook

Filter Hooks

add filter

The function is:

filter hook call back fucnction

Filter hooks must have a return of value.

With this syntax, we can use hooks to add and modify content on our WooCommerce store.

Learn to Create Your Own Custom WordPress Hook

You are already familiar with the range of hooks that WordPress’ Plugin API offers. You’ve also considered the way in which you can leverage the built-in hooks to insert custom code into the WordPress runtime.

It’s best practice to give other developers a similar interface for interacting with your code whether you’re a plugin or theme developer. You can accomplish it using custom hooks. They enable other programmers to increase and alter the features of your plugins and themes.

It is rather easy to create your own actions and filters. To construct hooks, you employ the same functions that WordPress Core does. Let’s examine some illustrations.

Custom Actions in WordPress

Write your own action hook by employing the do action() function. Here’s how to do it.

// the position where you insert your action is where it'll run when called

do_action( ‘ my_unique_custom_action’ );

// continue with the rest of your code

As a result, other programmers can now hook into your plugin or theme without changing the source code. Using the add action() function, all they need to do is add their callback routines to the custom action of your plugin.

add_action( 'my_unique_custom_action', 'some_callback_function' );

// define the callback function you mentioned in the above action function

some_callback_function() {

// this code will run wherever your custom action hook is


Ensure to properly describe the functions of your custom hooks in your description. After all, the fundamental purpose of creating custom hooks is to improve communication between the other developers and your code.

Custom Filters in WordPress

To make your customized filter hook, use the apply filters() function. How to do it is as follows:

$value_to_filter = "I'm a string, but this can be any PHP data type";

// filters generally modify a value and are typically tied to a predefined variable

apply_filters( ‘my_custom_filter’, $value_to_filter );

A distinct identifier and a value to filter should be included in the parameters of your custom filter. The add filter() function allows other programmers to connect into your custom filter and change the passed value.

add_filter( 'my_custom_filter', 'some_callback_function' );

// define the callback function you mentioned in the above filter function

function some_callback_function( $value_to_filter ) {

// modify the passed value (or not)

return $value_to_filter; // returning a value is a must for filters


Make sure your custom filter is not placed before the value it is intended to filter is declared while you are defining it. The filtered value will be replaced by the default value if the filter is not placed correctly.

Want to let REST transform your store, but have no idea where to start???

Checkout exciting features of REST API in our resource that ace your WooCommerce Store capabilities …

Trying Your Hands on Hooks, Must Remember…

When used alone, a WordPress hook has no effect. Waiting for a hook function to activate it, it just idles in the code. You need to call atleast two functions to use a hook.

In order to use a callback function, you must first register the hook with a hook function. The callback function, which you previously indicated in the hook function, then needs to be defined. Every time the hook is activated by WordPress, this callback function is launched.

Grouping these functions would be a good idea.

Hook functions for actions and filters differ. We will refer to them as Action Functions and Filter Functions from this point forward. So far we have explored hooks definition, their types, and syntax; let’s now add function code and use these hooks to add something new or filter existing features.

WooCommerce Default Hooks Available

As I have quoted before, WooCommerce already comes with a huge number of hooks of its own. These hooks allow admin to access specific corners of WooCommerce pages for customization.

So what are those hooks? And, how can we find them?

To check the full WordPress Hooks list, Click Here

But to see them directly on the WooCommerce pages, the admin or developer can take the help of plugins such as “Show hooks“.

This plugin adds a new menu “Show Hooks” in the vertical menu bar of the WordPress dashboard.

In order to display a listful of hooks, click on Show Hooks.

show hooks

This way you could find out the most suitable hook for yourself and use it to add the required content through action hook or change behavior through filter hooks.

[Bonus] A Non-Coders Way To Add Content Using HookMeUp?

Coding sucks!

And, neither every store-owner is a developer nor they can afford developers every time.

So, we have another easy way to customize the WooCommerce store using hooks without touching coding; all by using the plugin “HookMeUp

With this, using hooks turns far easier. But, not every hook is accessible using it; hopefully, all those hooks that make sense can be.

Installation and activation — the same as every other plugin.

To use it:

Go to Customize.

woocommerce hooks customize

A page will open up. Click on the “WooCommerce Hooks” menu.

woo hooks

woo hooks customization

Once you click on the WooCommerce Hooks, a list of pages will appear as shown on the right side of the above image.

This plugin allows you to access specific WooCommerce hooks, from those listed pages.

Let’s do it and see how it works.

Consider our present product which looks like.

easy shop

No on-demand customization can be performed here, as this a single product based page. All we have is the product image, product name, description, and other things that come with WooCommerce for every WooCommerce product.

Now let’s give it a more worthy look, and make it more sales promising.

First, let’s check the available Hooks, which we can access using this plugin.

hooks for woo

We will use four of these hooks.

  1. woocommece_before_single_product
  2. woocommerce_before_add_to_cart_form
  3. woocommerce_after_add_to_cart_form
  4. woocommerce_share

These are the things we would be adding using these hooks respectively.

  1. Back to product categories link
  2. The free shipping threshold value
  3. Payment gateways logo
  4. Link to the refund policy of the store.

To do it

From the left panel, click on the down arrow of the listed hooks. An editor panel will appear.

Use the editor to add text, link, media, table, and modify them in whatever way using the available option.

Finally, after editing, our product page will look like this:

product page


So, after reading this guide on WooCommerce Hooks; I hope you’re now aware of a developer’s level of store optimization.

Now, you can access the targeted location of your store from the product page, the home page, categories, cart, payment to every single page of your store, and add required features to that location using hooks.

You don’t need plugins for every little feature?

Further, what makes these hooks so useful is that they remain unaffected after the update of the theme or main files.

I hope this article was helpful. If there is anything else that you would like to ask, you can ask in the comments section.

About the Author: Bhagyashree A Awasthi

A dev-turned-writer, Bhagyashree. She has been this way because of her passion for reading and blogging. She has always been an avid reader of; books, narratives, etc. Her urge to explore new things is what fuel her enthusiasm. Reading, being outside, and traveling are her favorite free time activities. Rather than just a mere profession, she views content creation as an emotion.
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  1. R.D.Marketing October 13, 2021 at 11:22 am - Reply


    • aneesahmad October 22, 2021 at 10:31 am - Reply

      Thank you!

  2. Ivan Ignjatovic October 23, 2021 at 10:45 am - Reply

    add_action( ‘woocommerce_single_product_summary’, ‘woocommerce_template_single_title’, 5 );
    What is this number 5?

    • aneesahmad October 25, 2021 at 12:17 pm - Reply

      Hello Ignjatovic,
      In the above code function, no. 5 depicts the priority basically. As per the denotation syntax, it is actually-
      add_action( string $hook_name, callable $callback, int $priority = 10, int $accepted_args = 1 )
      Please refer to the following reference resource[https://developer.wordpress.org/reference/functions/add_action/] for a more detailed explanation and understanding. Lastly, thank you for reading the post.

  3. Maria Khan May 19, 2022 at 6:59 am - Reply

    The hooks in WooCommerce limit your store’s true potential. You may build your store structure and add some essential features, but adding the extra features your competitors already have is impossible unless you use WooCommerce hooks.

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