WooCommerce Analytics

Having an online business and making it soar high are two very different things. Even while every online business wants to improve its performance and expand, not everyone knows how to do it. This also leads to the question of whether they understand what they need to do and how they should do it. WooCommerce Analytics is the resolution to all of their woes.

Let’s Dive into the content to know more about WooCommerce Analytics…

For many people, analyzing store performance and extracting insights from the resultant data can be a nightmare for many, as not everyone is proficient with statistics. WooCommerce is well acquainted with something like this.

wc analytics intro

WooCommerce knows that owning huge data and not utilizing it is simply a waste of time and opportunities. Therefore, it introduced a versatile reporting and analysis tool – WooCommerce Analytics.

What is WooCommerce Analytics?

WooCommerce Analytics is a reporting and analysis tool introduced by WooCommerce. It was introduced to render a helping hand for WooCommerce store owners in order to manage and understand the data they generate.

This analytics tool includes great functionalities like advanced filters, segmenting tools, 9 reporting types, a customizable dashboard, and many more…

home page wc analytics

WooCommerce Analytics is an all-in-one solution., and there is a lot to know about it. Starting with the Analytics Dashboard, let us first learn about how to read the various sections of the dashboard and what importance different sections of the dashboard hold.

1. Analytics Dashboard

The WooCommerce Analytics dashboard is designed to include each metric that is rare to any WooCommerce store. This new dashboard contains all the data and statistics in the form of various analytics reports.

The WooCommerce Analytics dashboard is majorly divided into three sections, namely, Charts, Performance, and the Leaderboards. Analytics dashboard also allows the store admin to customize their dashboard with all the metrics that matter to them.

a) Charts

wc analytics chart

This section of the dashboard shows all the charts and data graphs for various WooCommerce Analytics metrics. The customization menu of the charts section allows the admin to toggle between the options that he wishes to see on the dashboard front.

Some of the toggle options available in the “Charts” section of the dashboard are –

  • Total Sales
  • Orders
  • Average Order Value
  • Gross Discounted Amount
  • Shipping
  • Downloads, etc.

b) Performance

wc analytics performance

This section of the WooCommerce Analytics dashboard is the first and foremost section of the analytics dashboard. The performance section provides a clear figure of your store’s performance during a specific date range. Moreover, this section also enables the WooCommerce admin to compare the new data with the previous data. Hence, offering a clear store performance picture to the admin and the store owner.

In the performance section, each metric has a red/green box showcasing the change percentage of that metric when new data is compared with previous data.

The metrics like “Total Sales”, “Orders”“Refunds”, etc. are real performance indicators and are, therefore, advised to try and maintain the green percentage mark, referring to the store’s growth.

c) Leaderboards

wc analytics leadership

This is the last and final section of the WooCommerce Analytics dashboard. It displays the top-performing product and categories of your WooCommerce store.

There are 4 leaderboards offered by WooCommerce Analytics, namely,

  1. Top Customers – Total Spends
  2. Number of Orders – Top Coupons
  3. Top Categories – Items Sold
  4. Items Sold – Top Products

All these categories define the flow of information in sequences. Hence, they play an important role in defining the trending products and regular customers having a major contribution to your store’s growth.

2. WooCommerce Analytics Settings

WooCommerce Analytics has pre-configured default settings via WooCommerce Admin. All these settings are categorized into 4 sections, namely,

  • Excluded Statuses
  • Actionable Statuses
  • Default Date Range
  • Import Historical Data

Let’s discuss each of these settings in brief without wasting any time further.

a) Excluded Statuses

excluded statuses wc analytics

This setting enables the WooCommerce admin to exclude orders with the checked statuses from the totals in the reports. Yes, this setting simply means that the checked statuses are excluded and the unchecked statuses are included in the analytics reports.

b) Actionable Statuses

actionable statuses wc analytics

Actionable statuses require immediate action. And hence, the orders with the checked status are reflected directly in the Home Screen.

c) Default Date Range

default date

By default, the WooCommerce Analytics dashboard uses a month-to-date format while loading the WooCommerce dashboard. The date range picker enables the admin to select and/or change the date range for the analytics reports.

d) Import Historical Data

import historical data settings

This setting from WooCommerce Analytics is a great tool. WooCommerce Analytics needs to process the old data for the new report pages whenever WooCommerce Admin is installed. Since the data can be voluminous, the import process is done manually and no automatic process is followed.

3. Basic Analytics Terms

Analytics and all its related terms can often cause confusion among people. Most of the analytical reports use a common set of terms and tools. WooCommerce Analytics or Google Analytics, the terminology used is the same.

With all these metrics and terms that are commonly used, you’ll have a better understanding of what you’re doing and what you should do.

Some common terms that rule the analytics zone are –

  • Gross Sales
  • Orders
  • Average Order Value
  • Item Sold
  • Refunds
  • Discounted Orders

And many more…

Inferring Information from the Various Analytics Reports

WooCommerce Analytics is not only about showing the store’s routine data.

Analytics reports offered by WooCommerce give the admin the ability to examine the store’s performance from month to month using graphs and stats. With WooCommerce Analytics reports, you can derive deeper insights to analyze your stores performance.

In this section of the article, we’ll be discussing 5 major analytics reports and their role in enhancing your business knowledge.

1. Products Report

Analyzing each product’s performance isn’t easy, especially if you have multiple products to manage. With WooCommerce Analytics’ products report, the admin can view the performance of all products sold within a specified date range. The report also shows the performance of a single product.

a) Single Product Report Analysis

Analytics product reports allow the admin to select a single product and analyze its performance more deeply. To do so, the WooCommerce admin can select the specific product to view its performance report.

single product report

Once the product is selected, you’ll be able to see the selected product’s data as –

product report

The visible products report also includes the option to compare the performance of different products. There are checkboxes against each product in the report table. The admin can select the products by checking the checkboxes and then clicking on “Compare”.

b) All Products Report Analysis

This is the default setting. All the products of the store and their combined performance are visible by default on the products report dashboard. The data shown here concerns the sales report of each product sold within the specified date range.

all product report

2. Orders Report

As the name says, Order reports include insights into your store’s data. This order report not only includes the processed orders but also includes the data for refunded orders. The advanced filters in the orders report offer extended functionality to the admin while studying and inferring the information of the order data.

orders report

3. Customers Report

WooCommerce Analytics’ customer report provides critical information about the store’s customers. The reports include information about both – registered and guest customers. Analyzing the customer’s behavior and shopping patterns is easier with analytics’ customers report.

customers report

4. Revenue & Taxes Reports

The revenue and taxes reports describe the performance data for the store’s revenue earned and taxes collected.

revenues report

Revenue Report

taxes report

Taxes Report

5. Coupons & Discount Reports

Coupons and discounts occupy the major consideration for any online store. And it is so because online stores cannot function without coupons and discounts. These reports help the admin to manage the coupons generated and used within the store along with the discounts offered and applied on various products of the store.

Top Concerns from the Customer’s View (FAQs)

WooCommerce Analytics, though isn’t difficult to use and infer information from, it is still critical for some. We’ve often witnessed a few frequently asked queries. These concerns can be very frustrating at times. Though we’ve listed out the solutions to them in the following section.

1. Does WordPress have Built-in Analytics?

No. WordPress doesn’t support built-in analytics. However, you can set up analytics for your WordPress website via syncing your Google Analytics account with your WordPress website. You can also do so by installing a plugin like Analytics For WooCommerce. However, WooCommerce also offers a reporting and analysis tool to keep track of all data and statistics.

2. Can I Access WooCommerce Admin?

Yes. WooCommerce admin hosts new analytics reports optimized for speed and includes advanced filters for the reports. To access the WooCommerce admin, you can install the WooCommerce Admin plugin.

3. How do I View WooCommerce Analytics?

To view WooCommerce Analytics, follow the following steps –

  1. Login to your WordPress dashboard and navigate to the WooCommerce dashboard.
  2. Go to Analytics.

4. Can I Turn off WooCommerce Analytics?

You can disable the WooCommerce Analytics dashboard by adding a woocommerce_admin_disabled filter. Add the filter in the themes’ function.php file as –

After the filter is added, you won’t be able to see the Analytics dashboard.

disable woocommerce admin dashboard

5. Does WooCommerce Count your Views & Visits?

Yes. All views and site visits are counted by default. However, WooCommerce Analytics offers settings to restrict the local IPs and not follow the data from the blocked IP addresses.

WooCommerce Analytics: A Step Towards Progress!

Though Analytics is the toughest tool for analyzing a store’s performance. However, lack of knowledge may drown you in case of inferring adverse insights. But once you learned how WooCommerce Analytics works, it will be the easiest tool for the analysis.

An eCommerce expert customizes the dashboard of WooCommerce Analytics. All the major requirements are clearly configured and aligned with all the business metrics to give a quick overview of the store’s performance.

Make sure to identify the most crucial metrics for your store that need immediate and constant observance. Add these metrics to your dashboard. If you have any doubts further, feel free to Contact @WP Swings or drop your concerns in the comments section below.

Get Assisted From WP Swing’s Woo-Experts

About the Author: Geetika Dayal

After Completing Masters in Arts of Mass Communication, Geetika is innovating her writing skills in strategic content marketing and her creative mind helps mobilize thoughts to words. Making it to the ground, a human being with a dynamic verve, always seeking adventure.
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